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LIVEKINDLY Raises $135M to Expand Its Alt-Protein Operations in the U.S.

by Chris Albrecht
October 15, 2020October 15, 2020Filed under:
  • Alternative Protein
  • Funding
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Alt-protein collective, LIVEKINDLY, told The Wall Street Journal this week that it recently raised an addition $135 million in funding (hat tip to Food Dive). The round was led by Blue Horizon Corporation, with Trustbridge Partners, EQT and Griffith Foods participating. This brings the total amount raised by the LIVEKINDLY collective to $335 million.

LIVEKINDLY was formed in March of this year when Foods United bought vegan media company LIVEKINDLY. The new entity re-branded as LIVEKINDLY CO. Brands in the LIVEKINDLY portfolio include alt-protein companies such as Like Meat, Fry Family and Oumph!, which LIVEKINDLY acquired in June of this year.

LIVEKINDLY is certainly striking while the plant-based iron is hot. In many ways, alternative proteins have had a banner year. Sales of plant-based meats have surged in the U.S. this year as the COVID-19 pandemic highlighted inefficiencies and inequalities in our animal-based meat production system.

Plant-based companies such as Impossible Foods and Beyond Meat have responded with rapid expansion at grocery retail as well as their own direct to consumer channels. Additionally, plant-based food companies like NotCo, Climax Foods, and Better Meat Co. have all raised funding.

The alternative chicken and egg space is getting crowded. Eat Just continues to innovate its plant-based eggs, while both Simulate and Rebellyous offer plant-based chicken nuggets. Though there is still plenty of room left for more competition, especially one with the deep(er) pockets of LIVEKINDLY.

According to The WSJ, LIVEKINDLY plans to use the new funding to expand its products into the U.S. and China. Food Dive reports LIVEKINDLY will also focus on developing new plant-based chicken and eggs.


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The LIVEKINDLY Collective Closes $335M Funding Round

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The LIVEKINDLY Collective Acquires UK-Based Alt-Meat Company No Meat

LIVEKINDLY Collective, collection of alternative protein entrepreneurs and businesses, announced in a press release this week that it has acquired UK-based No Meat. The frozen vegan meat and meal brand joins LIVEKINDLY Collective's growing portfolio of plant-based food companies. Prior to the acquisition, No Meat was owned by Iceland Foods,…

LIVEKINDLY Collective Acquires Seaweed Burger Maker, The Dutch Weed Burger

LIVEKINDLY Collective, a collection of alternative protein brands, announced this week that it is acquiring Amsterdam-based company The Dutch Weed Burger. The Dutch Weed Burger makes a range of meat analogs using seaweed as the hero ingredient. Terms of the deal were not disclosed. LIVEKINDLY Collective formed in March of…

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