• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

Magic Spoon, the Low-Carb, Gluten-Free Keto-Friendly Cereal, Now Available in Mini Boxes

by Chris Albrecht
March 11, 2020March 10, 2020Filed under:
  • Uncategorized
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

When I was growing up in the ’70s, there were fewer victories greater than my mom agreeing to buy the variety pack of mini cereal boxes. Apple Jacks, Froot Loops, Frosted Flakes, some healthy option I ignored, all shrink wrapped together for glorious consumption while watching Saturday morning cartoons.

Being a modern, health-conscious parent, those sugar-packed treats of yesteryear are verboten in the Albrecht household. Which is why I’m excited that Magic Spoon announced today that it is now offering its low-carb, protein-packed kids-cereal-for-adults in mini-boxes.

Spoon devotees might remember that we went a little ga ga over Magic Spoon cereal last year. (We even did a whole podcast about it.) Instead of sugar, the company uses Allulose, a sweetener found in sources like figs and raisins, and as I wrote at the time:

I dug into a bowl of the Fruity cereal this morning and it tastes just like the sugary cereal of my youth, but has only 8g of carbohydrates 0g of sugar and 3 net carbs for keto counters (Froot Loops has 26g of carbs, 12 grams of sugar and 23 net carbs). It doesn’t really taste like any actual fruit, it tastes “pink” to my tastebuds (which is probably influenced by its shocking pink color), but Spoon Founder, Mike Wolf thinks it tastes exactly like Froot Loops. Regardless of any synesthesia, I ate a whole bowl and was ready to eat more.

The only catch to this enchanted cereal was the fact that it cost $40 for a four pack of 7 oz. boxes. And up until today, you had to buy it in a four pack.

Magic Spoon’s new mini boxes aren’t exactly cheap. A twelve-pack including a variety of fruity, frosted, cocoa and blueberry flavors will set you back $29. Each 1 oz. mini box of Magic Spoon contains 12g of protein, 3g of net carbs and 110 calories.

The company raised $5.5 million in September last year and said at the time it planned to use its new funds to expand its business. These mini-boxes actually seem like a pretty smart way to do that.

With its low-carb, high-protein formulation, the mini boxes could open up Magic Spoon into the snack category. Additionally, in the time of coronavirus and social distancing, having individual, single-serve boxes could make it easier for Magic Spoon to get into offices or cafeterias. Though, single-serving boxes also creates more packaging waste.

Magic Spoon’s mini-move also steps on rival The Cereal School, which offers its healthier cereal in single serve bags.

Regardless of the reasons, the arrival of Magic Spoon minis may just mean that have to clear my Saturday morning, fire up some classic cartoons and enjoy a few bowls of cereal.


Related

Launched on Instagram, The Cereal School Creates Low-Carb, Keto-Friendly “Sugar” Cereal

Buying breakfast cereal used to be pretty simple. Walk down the supermarket aisle and, if you're a kid, grab the brightest colored box of the sweetest cereal you can find. If you're an adult, well, you settle for the one with the most fiber. But the cereal aisle is, pardon…

Is The Keto Cereal Craze Over?

I have a soft spot for sugar cereals. Having grown up in the 80s eating big boxes of Captain Crunch, Lucky Charms, and Life (my friends called me Mikey!), I still salivate when I see big, colorful boxes with leprechauns and monsters in the grocery store cereal aisle. So when…

Review: Magic Spoon is the (Expensive) Kids’ Cereal for Adults, and is Magically Delicious

I have an 8 year old, but we don't ever buy him sugar cereals, in part because I know I would gobble up most of the box. At my age/metabolic rate, the effects of Lucky Charms tends to linger a lot longer than I'd like them to. Which is why…

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify
Tagged:
  • cereal
  • keto diet
  • Magic Spoon

Post navigation

Previous Post Milan Based Seeds&Chips Postponed as Italy Puts Country on Lockdown to Stop COVID19
Next Post Postmates Launches Funds for Drivers and Restaurant Partners Affected by COVID-19

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

The Spoon Podcast Network!

Feed your mind! Subscribe to one of our podcasts!

Is Posha the Robotic Heir to the Thermomix? The Founders Sure Hope So
From Aspiring Pro Surfer to Delivery Robot CEO with Coco’s Zach Rash
Mark Cuban to Speak at SKS 2025
This Culinary Tech Inventor Thought He Could Build Some Parts For His Latest Gadget in the US. Then He Called Around.
Thermomix Has Long Been a Leader in Cooking Automation, But Now They’re Going Full Robot

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.