• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

New Speedy Grocery Delivery Startup, Jiffy, Raises $3.6 Million

by Chris Albrecht
March 16, 2021March 16, 2021Filed under:
  • Delivery & Commerce
  • Funding
  • Future of Grocery
  • Grocery
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Jiffy, a new superfast grocery delivery service, announced today that it has raised £2.6 million ($3.6 million USD) in Seed funding. The round was led by LVL1 Group, with participation from AddVenture, TA Ventures, Vladimir Kholiaznikov, and angel investors Oskar Hartmann, Alexander Nevinskiy and Dominique Locher.

Jiffy’s hyperlocal stores will carry roughly 2,000 SKUs and offer 15-minute delivery with no minimums. Jiffy will launch this month in the London neighborhoods of Westminster, Waterloo, Lambeth, Battersea, Clapham Town, Shoreditch, Bethnal Green, Hackney, Whitechapel, Stepney Green, with another 20 stores planned to roll out across the U.K. later this year.

Rather than building out big or even medium-sized grocery stores, hyperlocal markets are small, delivery-only stores that are tucked away deep inside a neighborhood. They carry a limited inventory and have a small delivery radius, ensuring that orders can get to homes in minutes. Additionally, being hyperlocal means that products carried can be tailored to that particular neighborhood, making inventory management easier.

Hyperlocal delivery markets are becoming quite the trend. Jiffy is just the latest in a string of funding announcements for such companies. Weezy, also in the U.K., raised $20 million in January. Germany-based Gorillas raised $44 million at the end of last year. And just this week, Fridge No More raised $15.4 million for its hyperlocal stores in New York City.

The hyperlocal model is better suited to big cities, where a large population lives in a small delivery radius. Plus, delivering in compact urban neighborhoods means that orders can be fulfilled by someone riding a scooter or bike, rather than driving a full-sized car in traffic (and then needing to find parking).

If they catch on, hyperlocal markets are poised to change the way people shop for food (at least in cities). If they work as promised, they are essentially groceries-on-demand and reduce the need for weekly stocking up trips to the market.

Given the rate these types of stores are rolling out, we’re sure to find out if the hyperlocal approach works in a Jiffy.


Related

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify
Tagged:
  • Funding
  • grocery
  • hyperlocal market
  • Jiffy

Post navigation

Previous Post Survey: Online Grocery Sales Drop 14 Percent in February to $8B
Next Post Cloud Software for Cloud Kitchens: Grubtech Raises $3.4M

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

The Spoon Podcast Network!

Feed your mind! Subscribe to one of our podcasts!

Food Waste Gadgets Can’t Get VC Love, But Kickstarter Backers Are All In
Report: Restaurant Tech Funding Drops to $1.3B in 2024, But AI & Automation Provide Glimmer of Hope
Don’t Forget to Tip Your Robot: Survey Shows Diners Not Quite Ready for AI to Replace Humans
A Week in Rome: Conclaves, Coffee, and Reflections on the Ethics of AI in Our Food System
How ReShape is Using AI to Accelerate Biotech Research

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.