Podcast: Talking Alternative Protein with the Good Food Institute’s Bruce Friedrich

If you work in the alt-protein industry or even just interested in the space, chances are you know about the Good Food Institute.

In this episode, I catch up with GFI’s CEO and founder Bruce Friedrich to talk about everything alt-protein and the future of meat.

Some of the topics we cover in this podcast include:

• The current state of alt-protein sales
• Why plant-based meat sales plateaued in 2021
• The need for investment in alt-protein infrastructure
• The politics of alternative meat
• When will cultivated meat get regulatory approval for retail sale in the US
• The need for affirmative messaging around alt-proteins

You can listen to the full episode below by clicking play or, as always, find it on Apple Podcasts, Spotify, or wherever you get your podcasts.

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