Today Samsung launched a new line of custom refrigerator art produced by generative AI. According to Samsung, the new collection was created by Matt Jacobson, an artist who “uses computer code as his paintbrush.” Jacobson used computer algorithms to create 100 generative art prints designed for Bespoke refrigerators.
Generative art – art created using an algorithm or, more recently, with artificial intelligence – has generated lots of buzz lately as new tools like OpenAI’s DALL-E have people creating visually stunning artwork with a few lines of text. While we’ve seen many artists and companies jumping on the AI-powered art bandwagon, Samsung is definitely the first appliance brand to tap into the generative art zeitgeist.
For Samsung, the move is an interesting – if on-brand – way to tap into the latest technology trends. The Bespoke line allows customers to create custom refrigerator designs using mix-and-match panels, whether with off-the-shelf designs or personalized designs with a customer’s artwork or photos. The Bespoke line has been getting lots of promotional love from Samsung over the past year-plus, while the company has let its tech-forward Family Hub line recede into the background. The release of the new generative art collection seems to be another tacit admission by the company that while cutting-edge technology may be a fine way to enhance its design-forward lineup, making it the central focus of a refrigerator’s feature set wasn’t a winning proposition.
The collection is available for a limited time and free to download from today until February 13, 2023.
You can hear Jacobsen describe the project in the video below:
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