He (or she) who hesitates is lost, especially if you were hoping to score the second-gen June Oven before school starts. According to the company’s website: “Batch 1” of the newest June is “SOLD OUT” and batch 2 won’t ship until late October.

The new version of the eponymous connected smart oven was attention-grabbing for the $599 price point ($499 during a launch special), which was far less than the $1,500 price tag for the first-gen oven. The June has a built-in HD camera to automatically identify and cook food you place in it, as well as a vast array of presets (64 just for bacon!) to make cooking hands-off, often with no pre-heating required.

What’s notable about the first batch selling out is that June just announced and started shipping their new oven a week ago, on August 7th. We first came across the sold out sign over the weekend, so the company hit that milestone in less than six days UPDATE: A June rep said the company sold out in two and a half days.

Now there are a few things to keep in mind here, of course. We don’t know how many units were in the first batch; it could be 20,000, or it could be 20. (It’s probably not 20.) But the drastic price reduction could have been just the thing wary consumers were waiting for before pulling the trigger.

The number of June Ovens sold could actually have a bigger overall impact than just better sales numbers for the company. If June can establish a large enough beachhead on consumer countertops now, that will leave less room (literally) for other countertop cooking appliances that haven’t hit the market yet.

If you have a June sitting on your counter, how likely are you to buy a Suvie or a Brava? I realize it’s a big market, and each of these appliance makers would probably tell you that competition is good — and they each have a unique technology/solution, and they are paired with their own food delivery service.

But in a world of finite countertop space, it kind of is a zero sum game. I ordered a June (thankfully before they sold out), and assuming it works as promised, I can’t see myself getting a second countertop oven.

We reached out to June to see if we could get any more details and will update this post as we hear more.

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