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Daily news and analysis about the food tech revolution

Brave Robot

Brave Robot Launches “Climate Hero” Cake Mix Made With Animal-Free Whey Protein

The Spoon has been following Brave Robot’s animal-free ice cream journey since The Urgent Company launched the dessert brand last year. Since then, the company has introduced ice creams in a range of flavors, from hazelnut chocolate chunk to blueberry pie.

Last month, Brave Robot made its first foray out of the ice cream space to debut its Climate Hero Super Cake mix. The team is using the same cow-free whey protein ingredient that supplanted milk in its ice creams to replace the equivalent of three eggs in each box of the yellow cake mix. With this new offering, Brave Robot is demonstrating the ability of animal-free dairy proteins to mimic an expanding range of indulgent foods.

The Urgent Company was created by Perfect Day, an alternative protein manufacturer that produces real dairy proteins using precision fermentation. (You can check out The Spoon’s in-depth coverage of the company’s protein tech here.) The Urgent Company uses those precision fermented proteins to develop innovative food products, like the Brave Robot brand of desserts.

“The goal of Brave Robot is to raise awareness of the climate challenges we face today in a really fun way that makes it more tangible to make a difference,” Brave Robot’s President August Vega told The Spoon this week in a Zoom interview. The Urgent Company estimates that a pint of Brave Robot ice cream represents 34% less greenhouse gas emissions than a pint of traditional dairy ice cream.

In launching the Climate Hero Super Cake mix, the team wanted to bring that same sustainability innovation to a category that hasn’t changed much in recent years: “The cake aisle in the grocery store has been ripe for disruption,” Vega said. “There hasn’t been a lot of innovation, even in the premium space. And so it was just a natural next step.”

The company’s in-house research and design team spent about six months developing the recipe for the new cake mix. Perfect Day’s animal-free whey protein plays a key role in the formula: The protein ingredient contributes foaming, water binding, and elasticity properties. It helps the cake to rise to the right height as it bakes, and to achieve the right texture.

The Spoon was sold on the texture of Brave Robot ice cream, and according to Vega, the Climate Hero Super Cake recreates conventional cake texture just as accurately. “The whey protein provides the fluffiness, moistness, and tenderness that you would normally get from animal products,” she said. “You’re really not missing animal products at all, which is pretty interesting when you’re looking at baked goods.”

In the new cake mix, the team wanted to create a versatile product that consumers could play with. “The more you can interact with your consumers and have them be creative with your product, the better,” Vega said. “There’s a variety of things that can be done with our cake mix: like over the weekend, I made an apple cake using our mix as the base.”

Brave Robot is promoting the product on Instagram as “a cake mix that makes more than just cake.” The team is also sharing recipes that use the cake mix as a shortcut to baking ambitious desserts—like whoopie pies with vegan vanilla frosting, and peanut butter-swirled brownies.

Along with cutting out the need for animal products, the Climate Hero Super Cake cuts down on single-use plastic packaging: The mix comes in a compostable pouch made from sustainably-sourced wood cellulose and other bio-based resins.

The team is currently focused on direct-to-consumer sales through the Brave Robot website. In the future, Vega said, the team will seek out other distribution channels (including partnerships with retailers) to make the product more widely available.

As for the future of Brave Robot, Vega said we can expect to see further indulgent innovations coming out soon. She couldn’t provide details on exact product categories—just the tantalizing hint that they could be “anything that you can have fun with and have a little moment of indulgence with, all while learning how to be more conscious of natural resources and our planet.”

Crypto Comes for Food Tech

I’m a little embarrassed to admit this now, but at the start of the year, I sort of dived head first into the world of cryptocurrencies. I hoovered up books like The Basics of Bitcoin, The Infinite Machine, and Kings of Crypto. I bought my first cryptocurrencies and was transfixed as the value kept going up and up.

To be fair, I was, and am, more interested in the mechanics of blockchain and smart contracts, the technology powering Bitcoin and Ethereum. So when Internet omnipresence Gary Vaynerchuk introduced his new NFT restaurant concept and Brave Robot announced it was accepting crypto payments, my knee-jerk reaction was eye rolling, but after sitting with it, I get it.

On Friday, Vaynerchuk’s VCR group announced the forthcoming NFT restaurant, which doesn’t appear to have a name yet, and won’t open until the fall of 2022. The website describes the restaurant as follows:

To experience the restaurant, guests will require a membership. Memberships can be purchased through an NFT (Non-Fungible Token).

The NFT will represent ownership of your membership which will provide access to the restaurant throughout the month, in addition to unlimited enjoyment of the cocktail lounge and access to private culinary experiences.

There will be 3 different NFT Tokens representing a multitude of experiences in the restaurant.

Each NFT is an asset and can be sold or transferred in the secondary market.

Emphasis on that last part is mine, but it’s also why I’m not just going to trash Vaynerchuk’s idea outright. Membership restaurants aren’t a new idea, but typically when you’re done with your membership at one, you’re done. You have nothing to show for it except the memories. With the NFT concept, however, you could potentially sell your spot for a profit if the value of the restaurant’s NFT increases. Vaynerchuk didn’t mention this outright, but because your membership is a smart contract, it could include provisions that ensure his restaurant gets a cut of any secondary or subsequent sale of that membership. That’s additional revenue for the restaurant.

Listen, I’m not saying it’s a great solution, or that more restaurants should adopt it, or that I would ever purchase such an NFT (I wouldn’t). But at least it’s an NFT with some utitility. Unlike the digital collectibles from Taco Bell, or the virtual dining NFT, Gary V’s idea gets you access to an actual meal you can eat.

The NFT restaurant wasn’t the only bit of blockchain news in the world of food tech last week. On Thursday, Brave Robot, which makes animal-free ice cream out of Perfect Day’s fermented dairy proteins, announced that you can now pay for your pints of ice cream with cryptocurrencies. The company’s direct to consumer site will accept payments in Bitcoin, Bitcoin Cash, DAI, Ethereum, Litecoin, or USD Coin. Cryptocurrencies are pretty volatile, so this could wind up being either a really good idea or a bad one, depending on which way the markets go.

What both of these announcements have in common, however, is showing how cryptocurrencies are steadily creeping further into the mainstream — and how the food industry is adapting to these changes. Creating restaurant memberships out of smart contracts and accepting Litecoin for ice cream is a far cry from the 10,000 bitcoins Laszlo Hanyecz paid eleven years ago to get a Papa John’s pizza delivered. But they aren’t ridiculous notions either.

As Brave Robot noted in its announcement, part of the reason for its acceptance of digital currencies was because millennials and Gen Z are adopting the technology. That’s not a guarantee that young folks will carry cryptocurrencies to become the de facto payment method of the future, but neither Gary V or Brave Robot should be embarrassed by their recent blockchain moves.

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Slice Launches Tiered Packaging for Its Pizza-Centric Tech Platform – Shop owners that need more digital capabilities can graduate to the Slice Premium level, which gives them access to online ordering, a customized website, and boosted search rankings on the marketplace.

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You Can Now Buy Brave Robot’s Ice Cream with Crypto

Brave Robot is entering into the brave new world of cryptocurrencies. The company announced today that consumers can now by its ice cream made from fermented flora with Bitcoin, Bitcoin Cash, DAI, Ethereum, Litecoin, or USD Coin. Crypto payment is available on Brave Robot’s direct-to-consumer website and was made possible through a partnership with Coinbase Commerce.

Brave Robot’s ice cream is made using Perfect Day’s technology, which ferments micro-flora organisms to recreate dairy proteins. The result is animal-free milk, ice cream and other dairy products that closely mimic “the real thing.”

In its press announcement, Brave Robot explained the crypto move by writing:

With millennials and Gen Z adopting decentralized currencies and blockchain technology becoming one of the most significant technological innovations, Brave Robot is thrilled to integrate cryptocurrency payment options for consumers to facilitate secure online transactions through Coinbase Commerce. 

Cryptocurrencies have made headlines throughout the year because of a combination of sky-high values (one bitcoin was worth as much as almost $65,000 in April of this year) and its volatility (bitcoin fell to $29,000 per coin in July before rebounding back up to $46,000 as of this writing). This creates a bit of a dicey proposition for Brave Robot. The crypto people use to pay for ice cream today could be worth a lot more or a lot less in the coming weeks depending on the markets (excluding USD Coin, which stays at $1).

But raging volatility aside, cryptocurrencies represent a totally new way of thinking about money, just as Brave Robot/Perfect Day represent new ways of thinking about dairy. And at the very least, this stunt could help establish crypto as a legitimate payment method. So the marriage of the two actually makes sense.

Try Brave Robot’s Animal-Free Ice Cream During Its Live Tour This Summer

Nothing hits the spot quite like cold ice cream on a hot summer day. And if you want to throw in a little food tech futurism with your frozen treats, you can get free taste of Brave Robot as its ice cream truck continues its live taste tour on both coasts this weekend.

Brave Robot’s ice cream is animal free, as it uses Perfect Day’s technology that re-creates dairy proteins from microflora. The result is real dairy ice cream (so those with dairy sensitivities should take heed!) with no animal inputs.

We (and our families) tasted Brave Robot ice cream last year and enjoyed it. At the time, I found it to be just ever-so-slightly chalkier than animal-based ice cream, but that certainly didn’t stop me from polishing off the variety pack I bought.

Though Brave Robot ice cream is available at select retail outlets nationwide right now, the company has hit the road with ice cream truck to hand out free samples and merch this summer.

But most of all, who doesn’t want free ice cream — especially when it’s so futuristic? Here’s where Brave Robot’s tour will be this weekend, check out the website to see where they will head to next.

Cape Cod, MA:
7/9 Boston’s Vanderbilt Hall, 11a-2:30p
7/9 Stop & Shop Quincy, 4:30p – 7p
7/10 Falmouth Heights Beach, 10a-2p
7/10 Horseneck Beach, 3p-7p
7/11 Reggae On The Beach, New Bedford MA, 3p-7p

LA & Orange County:
7/9 Ralphs Tustin, 13321 Jamboree Rd, 11a – 4p
7/10 Gelson’s Laguna, 30922 South Coast Hwy, 11a-3p
7/10 Emerald Bay Community, Laguna Beach, 5p-9p
7/11 Gelson’s Newport Beach, 1660 San Miguel Dr, 11a-2p
7/11 Gelson’s Rancho Mission Viejo, 30731 Gateway Pl, 3p-7p

Food Tech News: Artificial Pollination for Almond Orchards, Brave Robot Available Nationwide

If you’re anything like me, the days blur together easily after months of stay-at-home orders, and you probably have to look at a calendar to determine what day it is. However, our Food Tech News is out today, which means it’s a Saturday! This week, we have stories on artificial pollination in almond orchards, Brave Robot’s nationwide expansion, Keurig’s phone app, and a fully plant-based Starbucks location.

Edete to use artificial pollination for Australian almond orchard

Edete Precision Technologies for Agriculture, an ag tech startup based in Israel, recently signed a contract with one of Australia’s largest almond orchards. This August, when the almonds trees begin to bloom, Edete will apply its artificial pollination technology to the almond trees. The company’s machines collect flowers and then separate out the pollen. The collected pollen can be stored for up to a year, and when trees are ready to be pollinated, the machines dispense the optimal amount of pollen per flower. Due to the decline of pollinators and issues like bee colony collapse disorder, crops that require insect pollination (around 75% of all crops) are at risk for severe yield declines, so Edete’s technology may become crucial in the upcoming years. The company also plans to work with almond growers in California.

Brave Robot’s animal free ice cream made in partnership with fermentation company Perfect Day Source: Perfect Day

Brave Robot is now available in 5,000 stores across US

Brave Robot, a brand of The Urgent Company, shared that its animal-free flora-based ice cream is now available in 5,000 locations across the US. The ice cream comes in eight flavors, and uses Perfect Day’s proprietary animal-free whey. Although the ice cream does not require the use of cows for milk, it does contain dairy because the whey protein is essentially an exact replica of whey protein from cows. Brave Robot ice cream is available in stores like Kroger, Sprouts, Safeway, Lassen’s, and Ralph’s throughout the US.

Keurig Commercial Remote Brew App

Keurig announces new phone controlled and touchless brewing feature

Keurig Commercial announced a new touchless feature available for its commercial coffee makers intended for workplaces. Users can download the Keurig Remote Brew App, and through the app select which coffee or specialty beverage they would like to brew. Developed with the existing Bluetooth Kit, the Remote Brew App can be used with Eccellenza Touch and Eccellenza Momentum models. This new feature was created to make coffee in a COVID-19 safe manner for those employees who may be returning to the workplace.

Photo from Starbuck’s website

Starbucks to pilot fully plant-based location

An existing Starbucks location near Seattle, Washington will be piloted for offering only plant-based menu items. This was announced by Starbucks CEO in the recent Q1 earnings call, but it is unclear when the plant-based transition will occur, or which exact location it will be. On the Starbucks website, an article was released in January 2021 that shared that plant-based items will continue to be added at Starbucks locations globally as part of the company’s sustainability initiatives. New plant-based items being trialed in the U.S. include an Impossible breakfast sandwich, vegan bagels, oat milk, and a variety of almond milk-based beverages.

Impossible, Brave Robot, Magic Spoon. Are We Near a Tipping Point for New Foods?

To borrow from Phil Collins, there is definitely something in the air when it comes to the food in our kitchens. While I don’t think we are fully there yet, it feels like we are the cusp of major changes to what we eat at home.

I got to thinking about this last week when I noticed my day started eating a bowl of Magic Spoon‘s “healthy” sugary cereal and ended with a few bites of Brave Robot’s non-animal flora-based ice cream.

Neither of these products existed little more than a year ago. Both sell direct to consumer. And both are new formulations of old standbys angling to replace existing products we currently stock in our cupboards.

Oh, and both are delicious.

They are also expensive. It’s $40 for four boxes of Magic Spoon and $58 for four pints of Brave Robot. That’s WAY too expensive to be mainstream right now. So even though my kitchen carries these items, I recognize that I am a very off to the side as an edge case.

It would be cliché to say that we’re in the first inning of this food tech game and that prices will come down as those companies scale up. Of course they will. The point of this post is that we aren’t in first inning any more.

In addition to new cereals and ice cream, my freezer is full of Impossible and Beyond plant-based meat, I drink oatmilk, I enjoy JUST egg products, I’ve become addicted to Pig Out plant-based pork rinds, and I’m anxiously awaiting the day Loca will sell its plant-based cheese online.

All of these products feel mature. They aren’t almost there, they’re here, and they have arrived at just the right time and they are at scale. Sales of plant-based foods were already growing before the pandemic, which added some rocket fuel to the mix. And now, these new foods don’t have to rely on traditional retail infrastructure to reach consumers. Brands can market on social media and sell directly through their own websites. Like Magic Spoon and Brave Robot, Impossible has its own sales channel, as does Pig Out and Beyond will soon be following suit.

This is good because consumers are getting used to buying their food online. The pandemic pushed people into record amounts of grocery e-commerce. And now that we’ve been doing it for months and formed new habits, the idea of buying food — especially non-produce items — online is almost second nature.

There is still a ways to go, I’d call this the end of the first quarter, and dominance perpetuates itself, so existing big CPG players will remain big (think: Oreos and Doritos and such). But looking at where we are now, the next generation of food products becoming our new normal is no longer against all odds (the superior Phil Collins song).

We Tasted Brave Robot, The Ice Cream Made From Animal-Free Dairy

Last month when the founders of Perfect Day announced they’d launched a spinout called The Urgent Company to create science-forward food products that are earth-friendly, I got an email asking me if I’d like to try their first product: Brave Robot ice cream.

I figured why not? While I may not be a professional ice cream critic, the hundreds of gallons I’d logged in my life solidly place me in the ice cream enthusiast category.

In case you’re not familiar with the concept of animal-free dairy, here’s how Catherine Lamb described Perfect Day’s dairy, which is the same formula used in the new Brave Robot line up:

Perfect Day makes its dairy by genetically modifying microflora to produce the two main proteins in milk: casein and whey. They combine the dried proteins with plant fats, water, vitamins and minerals to make a lactose-free product that has the same properties — taste, consistency, and nutritional breakdown — of milk.

A few days later, the flavor lineup that landed on my doorstep was as follows: Vanilla, Buttery Pecan, PB ‘N Fudge, and Hazelnut Chocolate Chunk. I immediately got to “work”.

Any combo of peanut butter and chocolate usually can’t miss, so that’s where I started. It didn’t disappoint. The thick veins of fudge and peanut butter were as yummy as they sound, and maybe more importantly, the science-forward ice cream didn’t taste weird, or well, science-y, at all.

A scoop of Brave Robot vanilla

The other flavors were just as tasty. The nutty flavor of Hazelnut with big chocolate chunks was my son’s favorite, and my wife liked the crunchy Butter Pecan. Vanilla was vanilla, but in a good way.

After trying all four, I can say all were smooth and creamy, flavorful and, most importantly, tasted just like dairy-based ice cream. I’ve had lots of plant-based ice cream, and while most taste pretty good (if you’re ever in Seattle, I’d strongly recommend Frankie & Jo’s coconut milk ice cream), none had ever fooled my taste buds into thinking they weren’t made with dairy. Not so with Brave Robot.

My family all liked Brave Robot too, but unlike me, they didn’t care as much about the impressive science behind it. Sure, I tried to explain to them how it had the same proteins found in dairy but without the downsides of milk (like lactose), but they just nodded, said ‘huh’, and spooned more into their mouth. To them, it was just good ice cream.

And I suppose that’s the point.

Perfect Day Founders Set Up The Urgent Company, Launch Brave Robot Ice Cream

You would think that raising more that $360 million to magically transform yeast microbes into realistic (and delicious) dairy-like products would be enough for Perfect Day Co-Founders Ryan Pandya and Perumal Gandhi. But you’d be wrong, evidently.

TechCrunch was first to report that Pandya and Gandhi have teamed up with Paul Kollesoff to launch The Urgent Company, a new umbrella company that is, according to the new company’s website, “… in the business of using science, engineering, technology, social awareness and some common sense, to create safe, natural, healthy and delicious consumer products which support a more verdant planet.”

The Urgent Company’s first product is Brave Robot ice cream, which will use Perfect Day’s flora-based protein in flavors like Vanilla, A Lot of Chocolate, and Raspberry White Truffle. Initially available in California before rolling out nationally, pints of Brave Robot ice cream will sell for $5.99.

But according to the TechCrunch piece, not all of The Urgent Company’s brands will use Perfect Day’s proteins. The company is looking to create products using the latest technology in plant-based ingredients, modified proteins (outside of Perfect Day’s), as well as more sustainable packaging solutions.

You should read the TechCrunch piece for the full background on how The Urgent Company came together. The story didn’t mention how much money Pandya and Gandhi are directing towards the endeavor, but with just eight full-time employees, Urgent seems to be running a lean operation.

For what it’s worth, this is Perfect Day’s third trip to the ice cream parlor. The company launched its own brand of flora-based ice cream last year that was available for a limited time. In May of this year, Perfect Day partnered with San Francisco ice creamery, Smitten, for line of ice creams under that brand.