CES

January 4, 2019

Gourmia to Roll Out Smart Multicooker, Coffee Brewer, and Dehydrator at CES

This year will be my first time at CES. Based off of what I’ve heard about the gigantic event, I’m expecting to discover new food tech startups, see new smart kitchen appliances in action, and get very sore feet.

I know at least one range of new products I’ll have to check out. Brooklyn-based smart kitchen company Gourmia just announced that it will be unveiling three new countertop appliances at CES: a 7-quart air fryer, which also functions as a rotisserie and dehyradrator; an 11-in-1 deluxe multicooker (similar to the Instant Pot); and a 10-cup coffee grinder and brewer.

All the devices are connected and can be controlled by the Gourmia mobile app, called Mia. They’re also compatible with Alexa or Google Home. Users can say either “Alexa, ask Mia,” or “Hey Google, ask Mia” to remotely manage cook times or change modes using their voice. The whole “asking a voice assistant to ask another service” thing is definitely annoying and might be more trouble than its worth when you could just do it on your phone, but hopefully Gourmia will find a way to get around it soon.

On the surface, none of these products seem particularly groundbreaking: after all, Gourmia’s lineup already features several IoT-enabled air fryers, multicookers and coffee grinder/brewers, which are already voice compatible. I’ll have to stop by their booth at CES to see if Gourmia’s newest appliances can sweep me off my (tired) feet.

January 4, 2019

Editor Roundtable Podcast: 2019 Predictions And CES Preview

We’re just a couple days out from CES, and the Spoon team is heading to Vegas to hunt down all the food and kitchen tech stories we can find (and to throw a little party).

Before that, though, here’s another quick look at our predictions for the year 2019, which the crew discussed on this week’s Editor Roundtable Podcast:

- Smart kitchen outlook for 2019
- What will happen in food delivery
- CBD predictions for coming year
- What will happen in the white-hot food robot market

As always, you can listen to the pod by hitting play below, downloading it direct, subscribing on Apple podcasts, listening on Stitcher or anywhere you find podcasts.

December 4, 2018

Eat My Face! How One Entrepreneur Found Meaning By Printing Faces On Cookies

A few years ago, David Weiss went through a bout of career self-reflection.

He was working as a sales rep for a sweater wholesaler in New York City and found the work unfulfilling. So eventually, he did what so many of us dream of doing when a period of career stagnation comes along: he quit and travelled the world.

“I had a year’s salary in the bank, so I said, ‘I’m outta here,'” he told me in a phone interview.

And he was. Over the next year and a half, Weiss spent time in Israel, Indonesia and Thailand, and it was this last country where he would find the ticket for what would be his next journey.

Weiss was at a three-day silent meditation retreat in northern Thailand when he met his future business partner, a chiropractor named Farsh Kanji. Like Weiss, Kanji had cashed out of his former business and was traveling the world. Eventually they found each other and, luckily for both, their meditation wasn’t exactly silent.

Instead, they started talking about an idea that would become the focus of their future company: printing faces on food.

Real-Time Face Printing

Weiss and Kanji knew that the technology to print photos on food already existed. For example, there were already online services that could print your loved one on a cake and have it sent to your house in a few days. What they wanted to do is take this idea further by letting people snap pictures and print their image on food at events in real time.

From there, it wasn’t long before they got down to business. First thing they knew they had to do was to figure out the technology to actually print on food.

The technology can also print on drinks

“We had some friends who understood printing technology,” said Weiss. To work with food, they explored modifying an ink printer and printing with food coloring.

It worked and Selffee was born. Before long, they were taking the tech to events. But in those early days, they still had to work out the kinks. At one event, they were excited to print a cookie for one of Instagram’s early executives, only to have the picture print his face in the wrong colors and too big to fit on the cookie.

They’d eventually fine-tune the process, and nowadays can print on thousands of cookies, drinks or even marshmallows at a single event. For a typical engagement, Weiss says they’ll bring three printers and can batch-print 18 or so cookies in about five minutes. For bigger events, they’ve figured out how to queue logistics and can print thousands of face-printed edibles.

The company has been able to keep marketing costs low because the product often goes viral on social media

“We did the Super Bowl and did about 60,000 faces on marshmallows” said Weiss.

So far in 2018, Selffee has worked over 200 events. According to Weiss, they’ve worked a total of 350 cumulatively their start in 2016. The company also has seven full time employees and has plans to expand globally in 2019 by moving into five markets in Europe.

“From two guys just hacking away, it’s now a successful project that’s my personal ikigai,” said Weiss.

He asked me if I knew what that meant. When I said no, he explained the Japanese term that basically describes a person finding their life’s calling by providing the world something it needs.

While I’ll have to take Weiss’s word on the inner peace he feels, one thing I can say with certainty is he nailed one part of the ikigai equation: the world definitely needed more edible faces on cookies.

If you’d like your face printed on a cookie, come see Selffee and 40 other startups at The Spoon’s FoodTech Live event in Las Vegas during CES on January 8th.

March 15, 2018

Guided Cooking Trend Continues Momentum In 2018

Two years ago at the Housewares Show in Chicago, I saw the emergence of a new trend called guided cooking. At the show, companies like Cuciniale, Oliso and Hestan Cue showed off early efforts to combine sensors, software, precision heating and content in an orchestrated experience that guides home cooks through the creation of a meal.

As I said of my effort to make salmon with the Hestan Cue, using a guided cooking system for the first time was something of a revelation:

“…this combination of the pan, burner and app and the guidance system they had built that really led me to see the possibilities around this new category. I am not a great cook by any stretch of the imagination, but I cooked one of the tastiest pieces of salmon I’ve ever had in about 20 minutes. The experience was enabled through technology, but the technology didn’t take me out of the experience of cooking. Further, I can see as I gain more confidence using a system like this, I can choose to “dial down” the guidance needed from the system to the point I am largely doing most of the cooking by myself (though I don’t know if I’d ever get rid of the automated temperature control, mostly because I’m lazy and it gives me instant “chef intuition).”

Fast forward a couple of years and the guided cooking trend continues to gain momentum. A number of companies talked up new guided cooking platforms at CES in January, from big appliance makers like Whirlpool and LG to big tech platform providers like Google and Amazon.

And at the Housewares show in Chicago this week, guided cooking was everywhere. Hestan Cue, now shipping, was on display this week in the Smart Home pavilion. iCuisine, a startup that utilizes a modular sensor to connect to everyday kitchen tools to a guided cooking app, had its own take on step-by-step cooking instruction. Vorwerk’s Thermomix showed off their all-in-one multicooker with built-in guidance and talked about the company’s online recipe platform, the Cookidoo.

Over at the Gourmia booth, the prolific maker of low-cost connected cooking devices showed off a variety of connected devices, including a Thermomix-like multicooker with built-in cooking guidance. The company’s head of product told me the Gourmia multicooker will eventually act as a smart kitchen hub that enables cross-device cooking orchestration with other Gourmia appliances. As I left the booth, celebrity chef Cat Cora was performing a cooking demo in the booth and talking about the concept of smart recipes.

Gourmia’s Thermomix clone (currently only available in Europe)

Chefman, another maker of low-cost connected cooking appliances, showed off its sous vide cooking app with newly integrated guided cooking capabilities at the show, and a company spokesperson told me the company plans to add guided cooking to all of their connected cooking appliances this year.

Meanwhile at SXSW (which annoyingly was at the same time as the Housewares Show this year), Innit announced the release of Google Assistant functionality within the Innit app they first demoed at CES. With Google Assistant, a home cook can navigate the Innit app’s guided cooking features via voice. According to company COO Josh Sigel, the release marks the first third party app which is completely controllable via Google Assistant.

Of course, like any new trend, there will be hits and misses as products roll out. Early reviews of the Tasty One Top have been somewhat subpar, while my experiences with some of the early Amazon video cooking skills have been hobbled by lack of YouTube integration and the early stage of cooking capabilities in their Alexa skill API.

All that said, I think we can expect lots more in the guided cooking space as 2018 unfolds. I saw a slew of products in Chicago under embargo that are slated for later this year that offer new approaches to guided cooking, and there will no doubt more guided cooking products being developed in stealth that should see the light of day at IFA and Smart Kitchen Summit.

Bottom line: what started as a trend a couple years ago is fast becoming a central theme for appliance makers big and small, making 2018 a big big year for guided cooking.

January 16, 2018

The CES Foodtech & Smart Kitchen Trends Wrapup

Every year upon returning from my annual pilgrimage to Las Vegas, someone always asks me, “what was the big thing at CES this year?”

And this year, just like every year, I struggle to answer the question.

The reason? Because there’s never just one big thing. There are usually many big things.

This is in part because it’s such a massive show, one that’s gotten bigger both in scope and attendance over the years, and it’s hard to easily summarize the trends from nearly every corner of tech. Whether your thing is AI, IoT, VR/AR, cryptocurrencies, robotics, CES had something to make you happy.

Because of the overwhelming amount of news and stuff to see, it’s helpful to go to CES with a focus. For me, this year (and really, the last couple years) that focus was kitchen and food tech. And because there’s no concentrated area at CES for food or kitchen tech (get with the program, CTA), that means I am usually scanning a bunch of different spaces (smart home, fitness, startups) to find interesting new companies or news.

This post is a wrapup of some of the important trends I saw. If I missed anything big (and I’m sure I did), email me, and I’ll update the post.

Smart Kitchen Platforms Emerge

This year was a coming out for connected kitchen platforms at CES. Whether it was Whirlpool’s big debut of Yummly 2.0 (which Brett Dibkey described to me as “the glue” tying together Whirlpool’s kitchen of the future), or offerings powered by Innit, SideChef or Drop, there’s no doubt we saw the intelligent, conscious kitchen undeniably emerge as a major focus for large appliance makers.

What do I mean? Basically, it’s moving beyond simple connectivity and apps to platforms that connect the cooking, storage, commerce, planning and every other aspect of the kitchen into a holistic system. A kitchen that is aware of the food inside the fridge, one where appliances coordinate to each other to help organize the evening or week’s meal, one in which a variety of intelligent sensors and interfaces make your life easier; it was all there. This is, obviously, a big focus for us here at the Spoon, so expect more on this topic later.

Voice Interfaces Everywhere

Speaking of interfaces, we’re on the third year of “Alexa sure seems like it’s everywhere” at CES, but the first year of “Google finally seems to be taking this seriously”. It was just over a year ago that Google finally introduced its development kits for actions for Google Assistant (its answer to Alexa Skills), and twelve months later we finally see the fruits of the company’s labor. We also saw massive investment in CES as Hey Google was plastered all over Vegas, and they had a particular focus on the kitchen with on-site demos of the kitchen with partners like Innit.

Digital Sensing

Part of the intelligent, conscious kitchen is one that understands the food that is in the fridge and on the plate. Some companies were showing off food image recognition tech, infrared spectrometry, digital noses and water sensors. Companies like Aryballe showed off their high-end professional sensor but also indicated they were working with appliance makers to build the technology into appliances. After-market players like Smarter were demoing their products to companies like Whirlpool. Expect the concept of a sensing kitchen to become more prevalent this year.

Food Inventory Management

Food waste is a big issue everywhere, and there were companies at CES showing off solutions to help us all better track what food we buy. Startup Ovie, which I would describe as “Tile for food” was showing off its food tracking/management system, while others like Whirlpool and Samsung were talking about how their fridges can help to manage food inventory.

Water Intelligence

Given that it’s one of the world’s most precious resources, it’s always been a bit of a mystery to me why there hasn’t been more attention paid to using IoT and smart technology to manage our water better. Mystery solved because now it seems the tech world is paying attention. Belkin finally had a coming out party for its long-gestating Phyn water management system while others like Flo had their home water management system on display. Smaller efforts like that of Lishtot, which help us detect whether water is drinkable, were also on display.

Wireless Power

One of the coolest things about the Smart Kitchen Summit last year was the Wireless Power Consortium had its first public demo of its cordless kitchen technology, which features wireless power for small countertop appliances. I got an early demo at the WPC booth this year as they showed off wireless power for small appliances from Philips and Haier.

I also saw a cool demo using infrared wireless power form Wi-Charge. The concept here is to put an infrared transmitter in the ceiling (they put it in a light installation in the demo) and then transmit power using infrared to various devices. The Wi-Charge folks said their patented tech is currently only targeted at small portable devices, but I’m intrigued with the possibilities for the kitchen as a potential future opportunity.

Specialized Living

I’ve been writing about the massive opportunity for smart home and kitchen innovation for the aging in place market for the past couple years, so I was happy to see a number of companies focusing on this important area. Much of the focus was on safety, which obviously applies to kitchen/cooking scenarios, but I can also see how smart assistants, robotics and augmented reality could be applied in living scenarios to help folks with limitations due to age.

Robot Invasion

Robots and process automation were everywhere at CES, ranging from cute social robots like LG’s Cloi to delivery robots to the laundry folding robots. Some, like LG, saw the robot as a natural pairing with the kitchen, while others saw robots as more general purpose assistants for the home. And while we didn’t see the robot chef at CES this year, I expect we’ll see that probably in the near future.

Humanless Retail

AI-driven point of sale devices and “humanless” markets were big at CES. AIPoly won best of show for the second year in a row, while a Bodega-on-wheels startup Robomart had a huge crowd at its booth for much of the show. More modest efforts like the Qvie were on offer to give Airbnb hosts a way to become even more like micro-hotel operators.

New Cooking ~~Boxes~~ Appliances

One of my predictions for the year was a new generation of cooking boxes. I use the term box because they’re not always ovens (though they can be), but often are like the NXP RF-powered smart defroster. We also saw Hestan on the other side of the country (at KBIS) talk about using precision cooking coupled with gas, a throwback to their Meld days. There were also lots of folks I met with still operating in stealth that plan to debut their next-gen cooking appliances this year, so stay tuned.

Home As Food Factory

All of a sudden, everyone seems to be interested in home-grow systems, whether it’s the backyard IoT grow box from Grow to the Opcom’s grow walls, there was lots of interesting new home grow systems to see at CES. And while I didn’t see anything like food reactors or much in the way of 3D food printers, I expect CES 2019 to rectify that situation.

Smart Booze

Smart beer appliances, wine serving/preservation devices, and IoT connected wine shelves were plentiful this year. CES also gave many the first peek at the home distilling system from PicoBrew, the PicoStill.

We’ll be watching all these trends this year, so if you want to keep up, make sure to subscribe to our newsletter. Also, you can hear about many of these trends at Smart Kitchen Summit Europe, which is in Dublin on June 12th.

January 13, 2018

Podcast: The CES 2018 Smart Kitchen & Foodtech Wrapup Show

CES 2018 is in the books. It was a hectic week packed with smart kitchen news and showcases. Mike was on the floor in Las Vegas and reveals the big trends (voice activation everywhere!), the cool news stuff (guided cooking!), and the countertop dishwasher he calls “sexy.”

Take a listen for all the in-depth analysis you need. You can also subscribe to the Smart Kitchen Show in Apple Podcasts or download it here.

January 8, 2018

Meet Tetra, A $299 Countertop Dishwasher That Finishes A Wash Cycle In Ten Minutes

The reason why the dishwasher is one of those everyday conveniences most of us don’t think about is because we don’t have to; after all, today’s dishwashers pretty much all come in the same size, use roughly the same amount of water, and all take about an hour or more to run through a wash cycle.

But here’s the problem with one-sized fits all machines: not every task – or dish load – is the same size. So, when I ran across a demo of the Tetra countertop dishwasher at CES Unveiled, I was intrigued.

The Tetra is small as dishwashers go. The total counter space it takes up is roughly equivalent to that of a toaster oven. It’s also, if I might say, pretty cool looking for a dishwasher. You can see what it looks like in the video below:

Why would one want a small form factor dishwasher? For one, traditional dishwashers are pretty wasteful. With the Tetra, the user simply pours in half a gallon of water inside and that is all it needs for a full wash cycle.

It’s also quick. My old KitchenAid usually takes an hour or more to rumble through a cycle, but the Tetra finishes a cycle in 10 minutes.

And to top it all off, the device also will act as a sous vide appliance.

One reason I like the idea of the Tetra is I often find my usage of certain dishes is out of sync with how we use our dishwasher. Because it often takes my family a day and half to dirty up enough dishes run a load, I often find myself handwashing my favorite mug or Nutribullet glass when it’s time to make a smoothie. The Tetra is perfect for these type of quick wash cycles for go-to dishes. And for someone like a parent with a newborn who is constantly washing baby bottles, it would make even more sense.

The Tetra is from a company called Heatworks, which you may have heard of for their tankless electric water heaters. The company is announcing its third generation water heater at CES (available in February), and the Tetra is the company’s first home appliance.

And in case you’re wondering – you don’t need a Heatworks water heater to heat your water for the Tetra – it has a mini one built inside.

The Tetra is expected to ship by the end of this year.

January 8, 2018

Whirlpool Smart Kitchen Announcements Include Cooking Automation And Yummly 2.0

Whirlpool is kicking off CES with a slew of smart kitchen announcements, including an update to the Yummly personalized recipe app, voice integration with Google Assistant and scan-to-cook guided cooking technology.

Whirlpool made a huge effort at CES 2017 to move further into the smart kitchen space, showing off a suite of connected appliances. Then, in May of last year, the company acquired recipe app startup Yummly and gained an entire community of users and a host of food content.

Whirlpool spent the rest of 2017 working on taking full advantage of the Yummly acquisition and is introducing the results of its work today at CES 2018. Among the brand’s many kitchen-related announcements, Whirlpool is launching Yummly 2.0, a new version of the recipe and cooking resources app that includes image recognition, meal scheduling features and an enhanced guided cooking experience when using Whirlpool connected appliances to cook.

Ingredient Recognition

The next-gen Yummly app will include built-in image recognition software powered by machine learning to recognize multiple foods in one picture and dole out recipe recommendations based on what foods are shown. With a large database of food images, Yummly will continue to get better at identifying the food that users have on hand, using machine learning to evolve and grow its knowledge base.

In the Whirlpool mobile app, the company is launching the new Scan-to-Cook technology, a feature that allows users to scan a UPC barcode on frozen food packages and an existing set of instructions including temperature and cooking time for that particular food will be sent to the appliance. Scan-to-Cook setting can be customized to individual preferences if a food is preferred more or less cooked than the standard settings.

Guided Cooking Gets Better

For home chefs that have Whirlpool’s connected range or microwave, Yummly is now able to identify recipes that will work with those appliances and send cooking instructions to the device while following an interactive step-by-step tutorial in the app with images and video. While the user is instructed on what to chop, wash and prepare, the participating oven can be heating up and preparing a timer so it’s ready to go when they are.

Starting in the spring of 2018, users will also be able to control their connected appliances straight through the Yummly app – a good sign that the brand plans to continue to invest in the platform as the center of their smart kitchen strategy in 2018.

Same Day Grocery Ordering

Many smart appliances offer grocery list integrations, but Whirlpool takes it a step further in the Yummly app. The ingredients are categorized automatically in an attempt to make shopping easier (better than my Amazon Alexa grocery list which is just one giant list of things I may or may not have already bought) but even better – a new integration with Instacart means you can get the ingredients you need, delivered in about an hour.

Scheduling, Voice, Remote Start

The Yummly app lets users schedule their meals out for the week and let them know when it’s time to start cooking based on the scheduled desired eating time. And, like almost every other company at CES, Whirlpool is announcing integration with Google Assistant to be able to control connected appliances through voice command. Details on the integration weren’t provided but with Google pushing back at Amazon’s domination in voice assistants, it’s not surprising that they’re pursuing the kitchen as a space to gain mindshare. Additional features in the app lets families remotely start their appliances from outside the house to warm up the oven and get the kitchen ready for dinner.

For more #smartkitchen news at CES, follow @TheSpoonTech, @SmartKitchenCon and @michaelwolf for updates.

January 8, 2018

Nima Unveils Portable Peanut Sensor to Make Meals Safer

The startup behind the world’s first portable gluten sensing device is launching a peanut sensing version at CES this week. The new Nima Peanut Sensor is a handheld device designed to detect peanut particles in food by testing small samples in an insertable cartridge.

According to the Food Allergy Research & Education organization, around 15 million Americans suffer from food allergies and around 1/5 of those have some type of peanut allergy, ranging from mild to severe. The Nima Peanut Sensor aims to give people with peanut sensitivities or parents of children with peanut allergies a portable tool to test liquid or solid foods before they take a bite.

The sensor shares the same form factor as the gluten version – a compact black triangular device with room for a testing cartridge and a readable diagnostic screen. But, instead of coming with capsules that create a reaction when interacting with gluten particles, the peanut sensor ships with cartridges designed to detect 20 parts per million (ppm) of peanut protein or more in foods or drinks. Users take a portion of the item they want to test and insert a small sample into the cartridge and place both inside the sensor. After three minutes, the test gives a simple reading; if the peanut sensor detects peanut protein, the portable device will display a peanut icon. If no protein is found, a smiley face pops up letting the user know the food is safe to eat.

When Nima first launched its gluten sensor, the real excitement around the company’s innovation was around the technology – and science – inside each cartridge. What Nima’s founders have done is essentially developed a mini-laboratory in every device and a capsule with the right test materials to detect the unique proteins found in gluten. But as many pointed out, the setup Nima created could be used to detect other allergens and even beyond.

“There’s no reason it can’t be used for dairy or peanuts and there’s nothing stopping them from going to pathogens either,” food tech VC Brian Frank told the Spoon at the 2016 Smart Kitchen Summit.

While the gluten sensor goes after a growing segment of awareness of gluten intolerance in the U.S., the peanut sensor hits an even bigger market and one that’s close to the heart of many parents. Peanut allergies tend to appear in childhood and can produce a life-threatening reaction. Parents and caregivers will be able to use the Nima Peanut Sensor to test foods on the go, at birthday parties and restaurants to avoid a reaction.

Just like the gluten sensor, the peanut sensing device will connect to the Nima mobile app to share test results and build a user database of peanut-free friendly restaurants and packaged foods.

Nima’s peanut sensor is only available for pre-order right now in the U.S. and Canada through March 8 and starter kits are $229 during this promotional period. A starter kit will come with the sensor, a twelve pack of test capsules along with the charger and a carrying case. The sensor will ship at retail later in 2018 and regular price for the peanut sensor starter kit is $289 and additional cartridges will be $6 each and sold in twelve packs. Nima also offers an auto-delivery or membership option which lowers the price of capsules to just under $5 a piece (sold in packs of twelve.)

Interestingly, Nima also has waitlist signs up available for soy, tree nuts, dairy, shellfish and eggs. The company clearly has plans to be the go-to for the millions who suffer from all kinds of food allergies in the future.

December 11, 2017

Delta Faucet Will Soon Let You Pour Water With Your Voice (Exclusive)

Want to pour yourself a glass of water with your voice? It looks like you soon can with a Delta Faucet.

The Spoon recently discovered a new Alexa skill from Delta Faucet company that will allow you to do such things are pour a glass of water or fill your coffee machine simply by asking Alexa. The skill looks like it will work with forthcoming voice-enabled Delta Faucet product or products enabled by what the faucet maker is calling its “voice module” and the Delta voice web app.

The only problem is if you want to buy the Delta voice module or register for your Delta voice account with the web app, neither of those exist today. In fact, the only clue to Delta’s voice-enabled faucet – at least as of now – is the Alexa skill called Delta. My guess is the company is preparing to launch a new voice-enabled line of faucets in a few weeks at CES or the upcoming Kitchen and Bath Show.

There’s also a good chance these faucets will connect to Wi-Fi. As far as I can tell, Delta doesn’t seem to have any Wi-Fi enabled faucets on the market today (but they do have a Wi-Fi leak detector), so it’s quite possible the mysterious ‘voice module’ is also a ‘Wi-Fi module’.

So far the Delta Alexa skill has one review, which again is strange because Delta hasn’t yet released its voice module or voice web app. Chances are the review, which calls the Delta skill “Easy Peasy”, was written by a Delta employee familiar with the initiative.

I don’t know about you, but I think using my voice to pour water is one of the cooler and more practical uses for Alexa in the home. I could imagine scenarios where my hands are full or simply messy, and using my voice to turn the water on or off with my voice just makes sense. I guess I’ll just have to wait until Delta actually releases the product that works with the skill before I get my hands on one.

February 14, 2017

Is The Anova Deal The Nest-Google of the Smart Kitchen?

Back in January 2014, I had just caught a ride to the Las Vegas Convention Center for the Consumer Electronics Show when I struck up a conversation with the two men in the back seat of the shuttle. They were executives from Nest, makers of the learning thermostat that had been the talk of the smart home industry for the past year, so I was naturally interested to hear what the company was up to at the big consumer trade show.

While we had a nice conversation, nothing stood out to me when I recalled the encounter a week later other than the two seemed to be in a pretty good mood. The reason I was even thinking about the chance meeting was I had just heard about Google’s acquisition of Nest for $3 billion, a huge sum of money and certainly enough to make any Nest executive happy.

I had similar thoughts a week ago when I first heard about Electrolux’s acquisition of Anova. I had just co-hosted a party with Anova at CES, and while everyone at the mixer had a good time talking smart kitchen with industry colleagues, the only indication from the Anova team that something may be in the works was everyone seemed to be in a good mood.

Last week’s news also got me thinking about other similarities between the two deals. Much like Nest at the time, Anova was the leading independent startup in a nascent but fast-emerging connected home market, and so their acquisition by a deep-pocketed and established player helps to validate their market just as Google’s acquisition of Nest validated the smart home.

Which naturally leads one to ask, “Does that make Anova deal the Google-Nest of the smart kitchen?”

The answer to that question is yes…and no. In other words, it’s a bit complicated.

In the way of similarities, both Anova and Nest were experiencing fast growth. Anova saw its sales double year over year in 2016 and is on the verge of a million customers in the first half of 2017, while Nest hit the million customer market just around the time of acquisition.

Both deals also came at a time when awareness of their specific markets – smart home and smart kitchen – was starting to seep into the broader consciousness of the early mass market.

And of course, both made connected products with really high levels of consumer satisfaction.

But there are some big differences, perhaps the biggest of which being the types of companies who acquired them.

Yes, both were deep-pocketed suitors, but Google and Electrolux are very different types of businesses with different motivations. For Google, their core business is data and information. Sure, they have dreams of a growing hardware business, but these efforts, including their more recent Google Home product, is often motivated by a desire to further their ability to gather and distribute information to consumers in new and interesting ways.

As the world’s second-largest home appliance maker, Electrolux’s business – and motivations – are much more transparent: With the acquisition of Anova, they now have a new precision cooking hardware line they can sell. Anova and other early precision cooking companies proved this is a legitimate segment and Electrolux now has the opportunity to enter this market in a big way.

But perhaps the biggest difference between the two acquirers is their platform motivations. Google clearly had platform aspirations with the acquisition of Nest, who’s technology they saw as the foundation for not only more of their own products, but as a platform around which they could offer to the broader industry to build third party products. Sure, the long and complicated story of Nest post-acquisition and the rise of newer approaches such as Amazon’s Alexa have changed the calculus a bit for Google and everyone else, but there’s no question that was the original vision.

For Electrolux, it’s clear they envision Anova’s product line as the foundation for more precision cooking and smart cooking products. And as is often the case when an established company buys a fast-growing startup, I could also see them trying to instill Anova’s innovation-centric startup culture and even let their newly acquired team take the lead on some of those efforts. But Anova’s precision cooking products are not a platform in the same way Nest products are a platform, nor were they intended to be, which is fine because Electrolux is not a platform company in the same way Google is a platform company.

There are other important differences. Valuations are much different today than in 2014. Hardware startups are not getting the same multiples we saw in early 2014. And while Steve Svajian and Anova’s team are hugely capable, Google paid a premium to get an exec team led by industry legend Tony Fadell, recognized as the father of the iPod, the previous decade’s defining consumer hardware product. And while Anova has certainly filed for patents for innovation related to its immersion circulators, Nest’s IP portfolio was fairly broad in the area of the smart home.

In summary, while these deals have some similarities, in the end, the acquiring companies had very different visions and motivations. Google’s platform-centric vision of the world meant Nest’s technology would soon be positioned as a de facto standard around which the industry choose to coalesce, while Anova’s technology will serve as a platform for a company of one – Electrolux – to launch themselves into the smart, precision cooking market.

CES

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