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cookbook

July 10, 2018

Ckbk Launches Kickstarter to Become Spotify for Recipes

Ckbk, the digital platform that wants to be the Spotify for recipes, launched its Kickstarter campaign today.

We reported on ckbk back in April, explaining the impending service as:

“… an app which compiles a massive database of recipes from well-known and up-and-coming cookbooks. Matthew Cockerill, co-founder of 1000 Cookbooks, polled hundreds of food experts to get their picks for the best, most essential cookbooks ever written.”

Ckbk is looking to raise $25,000 as it continues to license recipe content and build out its app. People who pledge $59 or more can be a “Founder subscriber,” which includes pre-launch access to ckbk, as well as a year-long subscription after the official launch scheduled for October or November of this year. Early backers will also get early access to ckbk starting in September.

November 16, 2017

The Recipe Isn’t Dead. In Fact, It’s Becoming The Center of Action In The Digital Kitchen

At last month’s Smart Kitchen Summit, celebrity chef Tyler Florence said: “the recipe is dead.”

Needless to say, it’s a bold statement. There’s no doubt that Florence is right to suggest that things are changing quickly in the age of Tasty cooking videos and that the time-worn practice of looking up recipes in cookbooks is something people are doing less every day.

But if today’s news about another Amazon integration with a popular online recipe site is any indication, I’d suggest the recipe is far from dead. In fact, it looks more and more like the recipe is becoming the center of action in the digital-powered kitchen.

And it’s not just Amazon that likes the idea of shoppable recipes. Companies like Northfork have integrated with the some of Europe’s biggest grocers to enable recipe-driven shopping, while big players like Google are building guided cooking recipe capabilities into their virtual assistant platforms.

Then there are AI-centric startups looking to take the recipe and add extra intelligence to it to make things more personalized and interactive. Companies like Wellio, Chefling and Pylon.AI are doing interesting work here.

Then there’s the recipe itself becoming fused with connected cooking hardware. Everyone from one of the world’s largest cookware companies in Hestan to the world’s biggest appliance maker in Whirlpool to cookbook disruptor Tasty are creating recipe-guided hardware.

And finally, if technology-driven integrations and one columnist’s opinion aren’t enough to convince you, there’s always old-school chefs like Christopher Kimball (check out our podcast!) who think the recipe has a long life ahead of it.

So no, the recipe is not so much dead as evolving. Instead, as our recipes become digitized and more connected, they’re becoming the center of action in the connected kitchen.

As Jon Jenkins suggested at last month’s Smart Kitchen Summit, software isn’t only eating the world, but we are eating software. That software includes whatever the recipe is becoming which, in short, is probably just better, more evolved version of the recipe.

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