Cuboh, which helps restaurants integrate and streamline orders from third-party delivery services, announced this week that it has raised $1.6 million CAD (~$1.2M USD) in seed funding.
The Victoria, Canada-based Cuboh offers a hardware/software combination meant to replace the tablets supplied by third-party delivery services. It also integrates directly with a restaurant’s POS software, eliminating the need for an employee to manually input the order into the restaurant’s main system. When a delivery order comes in from external third-party delivery service like Door Dash or Uber Eats, Cuboh’s software intercepts the order, processes it and relays straight to the kitchen.
The result is supposed to save restaurants from the so-called “tablet hell,” which happens when restaurants have to juggle multiple tablets as a result of partnering with more than one delivery service. (Though, you can use Cuboh’s tablet to run the service.)
“We’re really focused on the aggregation,” Juan Orrego, Cuboh’s Co-Founder and CEO told me by phone this week. “We have taken the order management process. We can promise restaurant that they don’t need any other tablets.”
Cuboh runs a straight up SaaS business model, $80 a month for restaurants doing less than $20,000 in delivery per month, $140 a month for those doing between $20,000 and $30,000, and $200 a month for those doing more than $30,000.
The company was part of the Y Combinator program last year and already has more than 1,000 customers around the world in countries like the U.S., Canada, Australia and Hong Kong.
As my colleague, Jenn Marston has noted, tablet hell is something that a number of startups are looking to solve. Ordermark, Chowly and Olo are all taking different approaches to integrating and streamlining third-party delivery orders for restaurants.
But third-party delivery is itself going through a bit of an existential crisis. Whether it’s shady business practices, or gouging restaurants with high fees, restaurants are taking a hard look at exactly how much benefit they are getting from third-party delivery and whether those operations should be taken in-house.
That’s a much bigger question for the industry however. In the meantime, perhaps Cuboh will help keep third-party delivery services in restaurants good grace by taming that tablet hell.
