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deliveroo

June 26, 2018

What is the Future of Food Delivery? Dan Warne of Deliveroo Has Some Thoughts

At the Smart Kitchen Summit Europe a few weeks ago (miss you, Dublin!), disrupting the meal journey was a big theme. And one of the biggest things changing the way we eat is food delivery to our homes.

I had a chance to discuss this shift with Dan Warne, Managing Director of Deliveroo in the U.K. and Ireland, during a Fireside Chat entitled “New Possibilities in Home Food Delivery.”

I was especially excited to talk with him about Deliveroo’s Editions project, a concept that helps to distinguish the company in an uber-crowded food delivery market (pun intended), and one reason we chose Deliveroo as one of our Food Tech 25.

If you didn’t already know, Editions is essentially a curated hub of cloud kitchens. Deliveroo uses customer data to place delivery-only restaurants in areas with unfulfilled demand. People get a larger swath of delivery options, and food entrepreneurs can open up establishments with significantly reduced overhead and less risk.

Editions is so successful, according to Warne, because it has been able to optimize both the hardware and software of running a delivery-based food establishment. “The restaurant can dedicate everything to the food,” he said. Which means that the food has to be really good, since there’s nothing else to hide behind.

“We [also] see it as an opportunity for us to aid the industry by bringing down costs,” he continued. For example, Deliveroo is working with an eco-friendly utility producer as well as a London-based app called Placed, which helps cut labor costs.

The topic of food delivery came up a few times throughout the day at SKS Europe — though not always in a favorable light. After all, companies working to get people cooking at home more often (connected kitchen appliances, guided cooking apps, etc.) should be diametrically opposed to a service that just brings food right to the door. Right?

Warne doesn’t see it that way. “Food delivery . . . has become a compliment to eating at home,” he said onstage. “We see ourselves as very much supporting the eat-at-home experience.”

“The use case of getting food delivery at home is fundamentally different than the social experience of going out to a restaurant,” he continued. Or, presumably, than the experience of cooking at home with your family, or the satisfaction of making a meal from scratch.

Deliveroo now works with around 10,000 restaurants across the U.K., has 25,000 delivery drivers, and operates in 12 different markets. “We are continually surprised with the appetite in every consumer set,” said Warne. “At first, we saw Deliveroo becoming a billion dollar business… now we now seeing it being much, much bigger.”

So what’s next for Editions, and Deliveroo on the whole? Robots — maybe. “We have a few engineers working on robotics,” said Warne. “There’s a bigger opportunity there since there won’t be the same regulatory challenges that there are with, say, drones.” Which some unnamed food delivery companies are currently piloting.

Watch the video below to see Warne’s full fireside chat on the future of home food delivery.

There’s only four days left to get your Early Bird tickets to SKS! Join us for more conversations on the future of food and cooking (or not cooking) — register here.

May 31, 2018

The Food Tech 25: Twenty Five Companies Changing the Way We Eat

Here at The Spoon, we spend most days writing and thinking about those who are transforming what we eat. No matter whether a startup, big company, inventor, or a cook working on new approaches in the kitchen, we love learning the stories of people changing the future of food. So much so, in fact, that we wanted to share those companies that most excite us with our readers.

And so here it is, The Spoon’s Food Tech 25: Twenty Five Companies Changing the Way We Eat

What exactly is the Food Tech 25? In short, it’s our list of the twenty five companies we think are doing the most interesting things changing the way we create, buy, store, cook and think about food.

As with any list, there are bound to be a few questions about how we got here and why we chose the companies we did. Here are some answers:

How did we create this list?

The editors of the Spoon — myself, Chris Albrecht, Catherine Lamb and Jenn Marston — got together in a room, poured some kombucha (ed note: except for Chris), and listed all the companies we thought were doing interesting and important work in changing food and cooking. From there, we had numerous calls, face-to-face meetings and more glasses of kombucha until we narrowed the list down to those you see here.

Is this an annual list?

No, this is a list of the companies we think are the most interesting people and companies right now, in mid-2018. Things could definitely look different six months from now.

Is this list in a particular order or are the companies ranked?

No, the list is in no particular order and we did not rank the 25 companies.

Why isn’t company X on the list?

If this was your list, company X or Y would most likely be on the list (and that’s ok with us). But this is the Spoon’s list and we’re sticking to it (for now – see above).

And of course, making this list wasn’t easy. There are lots of companies doing interesting things in this space. If we had enough room to create runners-up or honorable mentions, we would. But we don’t (and you don’t have enough time to read a list like that).

So, without further ado, here is the Spoon’s Food Tech 25. If you’re the type that likes your lists all on one page, click here.


EMBER
Ember bills itself as “the world’s first temperature control mug,” which basically means you can dictate a specific temperature for your brew via the corresponding app and keep your coffee (or tea or whatever) hot for as long as you need to. The significance here isn’t so much about coffee as it is about where else we could implement the technology and relatively simple concept powering the Ember mug. The company currently has patents out on other kinds of heated or cooled dishware, and Ember has cited baby bottles and medicine as two areas in which it might apply its technology. And yes, it allows you to finally stop microwaving all that leftover morning coffee.

 


INSTANT POT
The Instant Pot is not the highest-tech gadget around, but its affordability, versatility, and speed have made this new take on the pressure cooker a countertop cooking phenomenon. It also has a large and fanatical community, where enthusiastic users share and reshare their favorite Instant Pot recipes across Facebook groups and online forums. By becoming the first new breakout appliance category of the millennial generation, the Instant Pot has achieved that highly desirable (and rare) position of having its brand synonymous with the name of the category; people don’t go looking for pressure cookers, they go looking for an Instant Pot.

 


DELIVEROO
We chose Deliveroo out of the myriad of food delivery services because of their Editions project, which uses customer data to curate restaurant hubs in areas which have unfulfilled demands for certain chain establishments or cuisine types. This model allows food establishments to set up locations with zero start-up costs, and also gives customers in more restaurant-dry areas a wide variety of delivery food options. Essentially, it’s cloud kitchens meets a food hall, with some heavy analysis to help determine which restaurants or cuisines customers want, and where. These “Rooboxes” (hubs of shipping containers in which the food is prepared) show that Deliveroo is a pioneer in the dark kitchen space, and are doing serious work to shake up the food delivery market.

 

AMAZON GO
There are any number of ways that Amazon could have been included in this list, but its Amazon Go stores are what we think will be the real game changer. The cashierless corner store uses a high-tech combination of cameras and computing power, allowing you to walk in grab what you want — and leave. That’s it. At its first location in Seattle, we were struck by how seamless the experience was. As the locations broaden, this type of quick convenience has the potential to change the way we shop for snacks, (some) groceries and even prepared meal kits.

 


INGEST.AI
Restaurants have more pieces of software to deal with than ever. In addition to all the delivery platforms they are now plugged into, there have to deal with payments systems, HR software, and inventory management software. And right now, none of those applications talk to each other. Created by a former IBM Watson engineer, Ingest.ai promises to extract and connect the data from ALL of those disparate software pieces and tie them together to give restaurant owners a holistic, data-powered view of their business. It also helps them have more precise control over their business and automate tasks like food ordering and staff scheduling.

Want to meet the innovators from the FoodTech 25? Make sure to connect with them at North America’s leading foodtech summit, SKS 2019, on Oct 7-8th in Seattle.

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April 2, 2018

Rohan Pradhan, Head of Deliveroo Editions, is Coming to SKS Europe

While Rohan Pradhan was in Harvard Business School he created a startup, Chefstro, which linked restaurant chefs with customers who wanted to hire them for private dinner parties and pop-up events.

He eventually left his startup to work at Amazon Prime Now, but kept up his interest in food-related business ventures. Good thing, because he now works for Deliveroo, one of the largest restaurant food delivery companies in the U.K. In addition to leading new initiatives for the fast-growing startup (like robot chefs, perhaps?), Pradhan is also Head of Editions.

The Deliveroo Editions team uses customer data to curate restaurant hubs in areas which have unfulfilled demands for certain restaurant chains or cuisines. This model allows restaurants to launch with zero start-up costs while providing customers a wide variety of delivery food options, even if they aren’t located in an area with a high concentration of restaurants. Essentially, it’s cloud kitchens meets a food hall, with some heavy analysis to determine which foods customers want and where.

So how does Pradhan help Deliveroo innovate and thrive in the extremely crowded and competitive food delivery market?

That’s what he’ll tell us at Smart Kitchen Summit Europe on June 12th at the Guinness Storehouse. You can buy your tickets here. 

See you in Dublin. 

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