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Daily news and analysis about the food tech revolution

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Yelp: Permanent and Temporary Restaurant Closures Are Increasing

Roughly 61 percent of businesses listed as “closed” on Yelp have shuttered permanently, according to the platform’s latest Local Economic Impact report.

A total of 32,109 restaurants that were marked as open on the Yelp platform on March 1 are now closed, the new report details. Those numbers make the restaurant industry the most impacted by the pandemic of any business type on Yelp.

Those numbers, of course, only account for the restaurants listed on Yelp’s platform. The National Restaurant Association, which represents the entire restaurant industry, released its own findings this week that said 100,000 restaurants, or nearly one in six, are closed either permanently or for the long term. But whether you go by Yelp’s numbers or the Association’s more widespread findings, the conclusion is the same: the uptick in restaurant closures continues to rise.

As far as Yelp’s new data is concerned, restaurant closure rates vary across the country. As today’s report notes, “Bigger states and metros with higher rents and more stringent local operations for small businesses throughout the last six months have felt a greater toll.” Geographically speaking, California, Texas, Florida, and New York had the highest number of closures of states, while Los Angeles, NYC, San Francisco, Chicago, and Dallas topped the list for cities.

Types of restaurants with the most closures include breakfast/brunch spots, burger joints, sandwich shops, dessert places and Mexican restaurants.

Yelp’s report wasn’t all gloomy news, though. It also noted that some restaurants have been able to maintain low closure rates. Not surprisingly, those are the restaurants focusing on delivery and takeout, offering food that travels well. While a small silver lining, that point suggests the work restaurants have been doing for the last six months to shift their strategies towards more to-go-friendly formats is not in vain.

Yelp’s new report, along with the Association’s figures, both come just days after the the CDC released findings that suggest those who eat in restaurant dining rooms are twice as likely to be at risk for COVID-19.

Instacart Enters Convenience Category, Now Delivers from 7-Eleven

Good news for those craving a Slurpee, but don’t want to leave their homes: Instacart announced today that it is now offering same-day delivery from national convenience store chain 7-Eleven.

The service is available from more than 750 7-Eleven stores in Texas, Florida, Maryland, Virginia and Washington D.C., with a national rollout to more than 7,000 stores to follow. Instacart will offer delivery of thousands of convenience store items including grocery, alcohol, over-the-counter meds and presumably a hot dog that’s been on hot rollers.

Customers in the current service area can start shopping from 7-Eleven today by visiting www.instacart.com/711 or using the Instacart mobile app. Just as with its grocery service, an Instacart Shopper will go to the store, pick out the order and deliver it. Deliveries can also be scheduled.

The COVID-19 pandemic has seen a surge of interest in Instacart’s delivery service. The company said that since March it has expanded with more than 130 retailers to add roughly 6,500 new stores to the Instacart platform.

This partnership with 7-Eleven is Instacart’s first foray into the convenience category, and in a way foreshadows the looming battles ahead as third party delivery services expand. DoorDash, another third-party delivery service, has made multiple moves into the convenience category throughout the year, including partnerships with Circle K, WaWa and… 7-Eleven. All of these efforts recently culminated with DoorDash opening up its own ghost convenience store chain in select cities.

If Instacart and DoorDash duking it out to bring you a Big Gulp doesn’t blur the lines enough for you, there’s the fact that DoorDash is now getting into grocery delivery. Uber Eats, another third-party delivery player is also starting to offer grocery delivery.

It’s understandable that we’re headed for a big delivery battle royale across multiple store categories. Restaurants, which were the bread and butter for services like DoorDash and Uber Eats, have been decimated by the pandemic. As a result, those services are on the hunt for new revenue opportunities, and with record amounts of e-commerce, grocery is a big juicy target.

While Instacart if firmly entrenched in the grocery space (Walmart recently added the company as a delivery partner), adding convenience stores can help broaden its defensive moat. Instacart doesn’t want to see DoorDash creep into more categories and have people get used to the idea of ordering more and different types of food delivery from them.

As these delivery services look to stake out more territory in their search for customers and revenue, we can expect to see similar category expansion announcements from all the delivery players in the coming months.

Uber Eats Launches a Paid Advertising Tool for Restaurants

Uber Eats launched a new paid advertising platform today that claims to be “helping restaurants reach more customers,” according to a company blog post. Thing is, it doesn’t seem like it will be all that helpful for the bulk of independent restaurants. And it may in fact be the opposite, at least for the ones who do delivery with Uber Eats.

Here are the basics: Through the new service, simply dubbed Sponsored Listings, Uber Eats restaurant clients can pay to have their business name appear at the top of the app in relevant user searches. Restaurants can set up a Sponsored campaign through their Uber Eats dashboard, designating the intended audience (e.g., “new customers”) and a weekly budget spend. Restaurants pay an amount each time a customer clicks on their ad. (It varies from one restaurant to the next.) They can also start and stop their campaigns any time. 

Uber Eats says that the program is available to both chain restaurants and independents. Which leads us back to the debate around whether or not this new service will be of any actual value to most restaurants. 

We’re at a time in the history of the restaurant biz when paying for advertising is not top priority for the majority of businesses — many of whom are struggling to even keep the lights on. With paper-thin margins made even thinner by the shutdowns and reduced capacity mandates, pay-per-click advertising, even if it’s just $50 per week, is not always possible. Independent restaurants already typically pay more than chains in commission fees on Uber Eats.

At the same time, many chain restaurants, especially major QSRs, have managed to weather the pandemic (and even thrive during it), thanks largely to their built-in to-go formats. It’s safe to argue these restaurants could swing that $50 per week for paid advertising.

Looking at those two scenarios together, it seems like Uber Eats has created a situation in which smaller, independent restaurants will get pushed further and further down in listings because they can’t pay, making it difficult for customers to discover them and translating into lower sales overall for the business. It adds color to the nightmare I frequently have of living in a world where my only restaurant options are Panda Express and Chipotle.

Uber is at least acting cognizant of this. Along with today’s announcement about the Sponsored Listings launch, the company also said it will put $25 million towards “marketing credits” to “qualified US restaurants.” It made no mention of what qualifies a restaurant for the credits or now much credit a business can reasonably expect to get.

Of course, paying for better visibility is a basic business practice, and Uber Eats is hardly the first online service to run sponsored listings. (Been to Amazon lately?) This morning’s news just might have been a little more digestible if Eats had stuck to the basic facts. Instead, it’s positioned Sponsored Listings as a way of being helpful to businesses when the service will in all likelihood further drive a wedge between the haves and have nots of the restaurant biz.

Deliveroo and Waitrose Launch a 30-Minute Grocery Delivery Trial

Following similar recent moves from other third-party delivery services, Deliveroo is expanding its presence in the world of online grocery shopping. At the tail-end of last week, grocery chain Waitrose announced it will pilot a 12-week program with Deliveroo to get groceries to customers around the UK in as little as 30 minutes.

The news comes just as Waitrose’s longstanding deal with online grocery retailer Ocado comes to an end. From Tuesday, September 1, Ocado will instead deliver groceries from Waitrose rival Marks & Spencer. 

Deliveroo will ferry more than 500 Waitrose items to customers “in as little as 30 minutes,” according to the Waitrose press release. Customers will be able to place orders via Deliveroo from one hour after the shop opens to one hour before it closes. Waitrose says the partnership is meant to “compliment” its own two-hour grocery delivery service.

The Guardian noted over the weekend that Waitrose has seen more than 100,000 extra orders for online groceries since the UK’s pandemic-induced lockdown started. Online grocery orders across the UK have almost doubled thanks to the pandemic. It’s a similar story to what the U.S. is currently experiencing where grocery e-commerce sales hit $7.2 billion in June.

Given all that, it’s no surprise that third-party restaurant delivery services like Deliveroo are diversifying their sales channels to include grocery. Deliveroo, in particular, has struggled to keep business strong during the pandemic as restaurants shutter permanently. For example, the Competition and Markets Authority (CMA), the UK’s antitrust watchdog, finally approved Deliveroo’s long-scrutinized deal with Amazon on the grounds that Deliveroo would have had to exit the UK food delivery market without the Seattle giant’s investment.

Adding more grocery services is one way to make up for some of the lost restaurant sales. New sales channels may also give third-party delivery services a fighting chance a profitability, something that keeps getting eroded by fee caps, battles over worker classification, and other regulatory issues.

It’s a narrative we’re familiar with in the U.S., too. Uber Eats now delivers groceries, and DoorDash just announced its own grocery delivery service in addition to its partnerships with convenience stores.

The initial Deliveroo-Waitrose trial, which also starts September 1, will serve about half a million households and, if successful, will extend to more locations in the future.

Grocery Chain H-E-B Opens a Food Hall Offering Takeout and Delivery Meals

Grocery retailer H-E-B further dissolved the boundaries between groceries and restaurants this week when it opened a food hall at one of its Austin, TX stores. Dubbed Main Streat, the venue has five restaurants and a full-service bar.

Given the current state of the foodservice industry, now would seem an odd time to open a public space dedicated to restaurant fare. In most states, restaurant dining rooms must operate a reduced capacity. Many businesses are either mandated or choosing to stick to outdoor patio seating, though that will change once colder weather arrives.

H-E-B has clearly considered all of this, as Main Streat caters to the off-premises customer as much as it does the one who wants a patio table. The company said meals from the venue’s five restaurants are available for pickup and delivery (the latter through local third-party delivery service Favor) along with limited seating inside the food hall and on the patio.The to-go format even applies to alcoholic beverages from the aforementioned full-service bar.

Less than a year ago, starting a foodservice business with a built-in off-premises strategy would have been an anomaly. Catering to takeout and delivery formats was certainly becoming an important strategy for these businesses, but that transition was meant to unfold over a longer period of time, say, five years. The pandemic changed all of that, and H-E-B’s to-go-centric food court is one example of something that will become table stakes very soon for restaurants: opening a business with multiple formats from the start.

Main Streat also underscores how our definition of the word “restaurant” is quickly changing, and how the grocery store is a part of that transition. In the last several months, we’ve seen QSRs selling groceries at the drive-thru, third-party delivery services like DoorDash peddling grocery and convenience store items, and the rise of services like Good Egg selling restaurant meals and supplies via e-commerce. All of which is to say, both restaurants and grocery stores seem to be redefining the word “experience” these days, and often doing so together. The common denominator? Off, premises, obviously. 

From Wiz Khalifa to Tyga, Are Celebrity Ghost Kitchens the Next Big Thing?

Throughout the latter half of 2019, a prediction that came up repeatedly here at The Spoon was celebrity chefs launching their own virtual restaurant concepts. What we didn’t anticipate was just plain ol’ celebrities getting onboard the trend, but that’s exactly what’s happening now.

An announcement this week from delivery integrator Ordermark added more momentum to the celebrity-as-virtual restauranteur trend: rapper Wiz Khalifa forthcoming Hotbox concept.

Wiz Khalifa’s Hotbox restaurant, which is slated to open October 1, will feature a “top-shelf munchie menu” curated by the rapper and powered by Ordermark. The full menu is not available yet, though a couple featured items — the “Taylor Gang Turkey Burger” and “Blazed Ends” dishes — give a pretty good idea of what to expect once the restaurant launches.

Restaurant owners wanting to cook and deliver the forthcoming Hotbox menu from their own kitchens can do so by becoming a fulfillment partner via Nextbite, the delivery-only restaurant company owned by Ordermark. In other words, your local mom-and-pop can now become a ghost kitchen for the Wiz Khalifa brand. That in turn could provide restaurants with some much-needed incremental revenue that might keep some from completely going under during this strange and challenging time for restaurants. 

Cooking someone else’s menu from your own restaurant kitchen isn’t a brand-new concept. As I said, it’s a form of a ghost kitchen that’s employed by the likes of well-known chains like Fatburger and Wow Bao. Tacking a celebrity name to the concept is an intriguing twist on this. A virtual Wiz Khalifa restaurant will generate a certain amount of interest inherently because of the rapper’s status. And if the food winds up being tasty and affordable, there’s potential for restaurants to tap into a Khalifa’s huge fanbase. 

The celebrity-turned-restauranteur thing isn’t brand-new, either, though it’s only been in the last several months we’ve seen this concept go virtual. Rapper Tyga operates a delivery-only restaurant featuring chicken bites. Steve Aoki has a virtual pizza joint called Pizzaoki. Rachel Ray, launched a limited-time virtual restaurant with Uber Eats last year.

And with off-premises orders still the main sales channel for restaurants, delivery companies looking to diversify, and ghost kitchens becoming the norm, the above examples are just the tip of the proverbial iceberg. 

Google Continues Its Quiet March Into the Restaurant Biz With Panera Integration

Fast-casual chain Panera today announced a new integration with Google that lets customers order pickup and delivery meals directly via Google’s Search, Maps, and Assistant apps.

It’s a pretty simple setup. Search “Panera” and, if nearby locations of the chain are participating, you’ll see “order pickup” and “order delivery” buttons right beneath the map on the page. You then simply scroll through the menu selecting the items you want to purchase and checkout using your mobile wallet. Those using voice can ask Google Assistant to find the nearest Panera and place your order directly via the device.

It’s no surprise that the Google integration is available for off-premises-only orders. Curbside pickup and delivery remain two of the biggest sales channels for restaurants right now as dining rooms remain either shuttered or operating at reduced capacity. In response, those restaurant chains that have the money to do so are pouring more resources into speeding up the off-premises experience with more digital tools.

Google itself is no stranger to the restaurant business. In fact, the search giant has been something of a sleeping giant the last couple years when it comes to restaurants. In 2019, it added menu recognition to Google Lens, which lets you point a camera at a menu to see popular items, and integrated third-party delivery services directly into Search, Maps, and Assistant. It also partnered with third-party delivery integrator Olo to let restaurants offer delivery via Google.

And with the fate of the restaurant dining room still very uncertain, words like “speed” and “efficiency” are top of the list for many restaurant chains when it comes to their off-premises strategies these days. Panera is no exception. The chain has already inked hybrid delivery partnerships with many of the major services, and recently launched its own geofence-enabled curbside pickup program. 

The Google partnership is available for select Panera stores around the U.S. In all likelihood, it will also press forward the trend of major restaurant chains partnering with Google for off-premises orders.

Report: DoorDash May Go Public in 2020 Amid Broader Delivery Consolidation

DoorDash could file for an IPO as soon as the fourth quarter of 2020, according to “sources familiar with the matter” who spoke to Bloomberg.

The third-party delivery company is reportedly “taking steps” to go public in November or December of this year through a traditional IPO, rather than a direct listing, which the company had considered earlier this year.

The potential IPO comes at a time when the third-party food delivery sector is seeing a steady stream of mergers and acquisitions, from Just Eat Takeaway.com buying up Grubhub to the more recent deal from Uber to snap up Postmates for $2.65 billion.

DoorDash itself has largely stayed out of that M&A activity. The company acquired Caviar for $400 million about a year ago. Since then, DoorDash has been largely focused on diversifying its business. It launched its first ghost kitchen facility in October 2019. And since the start of the pandemic, DoorDash has teamed up with convenience stores like 7-Eleven, launched its own “ghost convenience store,” and, just last week, started an on-demand delivery [— LINK — ] service for groceries.

Those moves make sense in light of the fact that the restaurant industry has been one of the hardest-hit business types by the pandemic. Demand for third-party delivery may be up, but many restaurants — both independents and large chains — are closing down, which means DoorDash may need new lines of business to have a shot of being profitable (which, according to Bloomberg, it is not).

Like other restaurant third-party delivery companies, DoorDash is also navigating a substantial amount of controversy. In April, DoorDash, Grubhub, and others were the subject of a class-action lawsuit alleging third-party delivery companies used their market power to push restaurant prices higher during the pandemic. In June, the San Francisco DA sued DoorDash over worker misclassification, and if a ballot measure that would loosen restrictions over gig worker classification in California does not pass in November, DoorDash (and others) will face another threat to its chances for profitability. That’s to say nothing of commission fee caps, much-maligned tipping policies, and other gripes a growing number of the general public has against third-party delivery companies.

DoorDash was last valued at nearly $16 billion and, throughout the pandemic, has been an “essential service” more and more folks are using as the future of restaurant dining rooms remains uncertain.

Like everything else these days, the timeline for the company’s IPO could change based on, among other factors, the trajectory of the pandemic.

Drizly Raises $50M for Booze Delivery to Your Door

Drizly, the online booze shopping and delivery service, announced yesterday that it has raised a $50 million Series C round of funding. The round was led by Avenir with participation from Tiger Global and other existing investors. This brings the total amount raised by Drizly to $119.6 million.

The funding comes during what appears to be a bit of a boom time for Drizly. According to the company’s announcement, Drizly “has grown over 350% in 2020 as compared to 2019 while achieving sustained profitability.”

It’s not hard to believe those numbers for one big, awful reason: the pandemic. COVID-19 shut down bars and restaurants around the country, and even when some re-opened, they can be hotspots for virus transmission. The pandemic, of course, has kept more people at home and drove them into the arms of e-commerce for things like food and drinks and, evidently booze.

And of course, with the world as it is these days and anxieties running high, who could blame vast swaths of the population for taking the edge off with a little pinot greeezh.

It seems like all these factors are contributing to Drizly’s aggressive prediction that 20 percent of off-premise alcohol purchases will be online within the next five years, up from less than two percent in 2020. Actually, given everything going on in the world, 20 percent does not seem that outlandish.

Drizly is definitely scaling up to help facilitate those online sales. The company said it’s now up and running in 235 markets across North America via a network of 3,300 retail partners.

Of course, there are plenty of startups ready to take their shots at the online alcohol biz. There are wine services like Winc and Drinks.com, GrapeStars lets celebrities hawk their booze, and grocery delivery services like Instacart let you add booze to your weekly order.

With this pandemic showing now signs of slowing down, chances are good that Drizly’s drink delivery won’t be doing so either anytime soon.

Are Food Delivery Services ‘Violating’ Mandatory Fee Caps in NYC?

NYC regulators are demanding stricter oversight of the recently mandated caps on delivery commission fees, according to the NY Post. NYC Councilman and head of the small business committee Mark Gjonaj this week urged Mayor De Blasio’s Office of Special Enforcement to fine the offending parties (i.e., the delivery services) found to be violating the fee caps.

Which is apparently happening. At a hearing this week, OSE’s executive director Christian Klossner said his office had received two complaints from restaurants that were charged more than fee caps allowed by the delivery companies. Klossner said the companies (unnamed) had refunded the money, but Gjonaj demanded the OSE “consider fining the offending company.” 

Two restaurants isn’t a lot, but Gjonaj, seems to suggest the actual number of businesses being overcharged could be bigger. Speaking at the hearing this week, he said, “If these companies have done it to one restaurant, it must be widespread.”

While not proven, that point wouldn’t exactly surprise, since third-party delivery services have disregarded legislation before, most notably around worker classification. Fee caps are so new on the third-party delivery regulatory front that there hasn’t been much time for companies to flout the rules, or for restaurants to make known that they’re being overcharged. Part of Gjonaj’s call over more enforcement of the caps seems aimed at bringing any violations into the light. “How are you getting the word out to the thousands of businesses that they need to bring this to your attention?” he asked attendees at this week’s hearing.

Like a growing number of U.S. cities, the Big Apple imposed mandatory fee caps on commission fees at the peak of shelter-in-place mandates brought on by the pandemic. The aim of those fee caps is to help restaurants, who normally fork over as much as 30 percent per transaction to third-party delivery companies in commission fees. Needless to say, those commission fees were gutting the already decimated restaurant industry, hence caps imposed by NYC, San Francisco, Los Angeles, Baltimore, and many others. 

Those fee caps are for the most part meant to endure only as long as cities remain in emergency states around the pandemic. Soon enough, though, these cities will have to weigh the ups and downs of mandating — and enforcing — the caps over the long term, along with other measures that can better protect restaurants in a delivery-crazed world. 

Kiwibot Launches Equity Crowdfunding Campaign for its Deliver Robot Service

Kiwibot, which makes rover delivery robots, officially announced its equity crowdfunding campaign today, with the goal of raising a little more than $1 million via Wefunder.

As of this writing, the company had raised more than $150,000 of that goal (the company raised $148,000 before officially launching). Those interested, can invest a minimum of $100 in the company. (I’m not a financial advisor, all investments have associated risks, caveat emptor, and all that.)

Kiwibot’s financing move comes just weeks after the company rolled out its delivery robots on the streets of San Jose, CA. The company partnered with the City of San Jose, integrating with its municipal software systems to help better manage the fleet of robots and alleviate any hiccups that might occur (like a bot getting stuck on a street corner or something).

Indeed, Kiwibot lists regulatory hurdles as a risk for potential investors, saying:

Due to the actions of some of our competitors, delivery bots have proved controversial in some regulatory environments with some cities, like San Francisco, putting out laws that make it difficult for us to deploy. If this became widespread we would have trouble going to market.

As part of its filings on the WeFunder site, Kiwibot also published its finanials. The company says it generated more than $279,302 in 2019, with losses of -$2,621,693 during that year. Kiwibot says it has $232,562 in cash. According to Crunchbase, Kiwibot has previously raised $3.5 million in funding.

Equity crowdfunding has become a popular option for robotics companies. Miso Robotics, Small Robot and Piestro are all robotics companies that have run equity crowdfunding campaigns this year (both Small Robot and Piestro have met their goals).

Kiwibot’s timing with equity crowdfunding could be fortuitous. Delivery robots like Kiwi’s could be playing more of starring role in how people get their meals as restaurants and consumers look to reduce human-to-human contact. Robots don’t get sick and don’t cough all over your food.

The question now is whether Kiwi’s funding case is compelling enough for the crowd to deliver.

ShiftPixy Launches Ghost Kitchen Incubator

Gig economy engagement platform ShiftPixy announced today the launch of its Ghost Kitchen Incubator Project, which will provide advice and infrastructure to restaurants wanting to launch and/or improve their off-premises strategies. 

The incubator is part of ShiftPixy’s new Labs offering, which is a suite of marketing and support services designed specifically for QSRs. ShiftPixy says that through it, restaurants can get insights and advice on what exactly they need to operate an off-premises business. Via the Incubator Project, that means access to physical kitchen space as well as ShiftPixy’s technology, which connects restaurants to delivery drivers and couriers.

ShiftPixy differentiates itself from third-party delivery services like DoorDash or Uber Eats by hiring these gig workers (“Shifters”) as W-2 employees and facilitating the connection between them and the restaurant. Meanwhile, ShiftPixy’s tech platform doesn’t act as a consumer-facing marketplace for food delivery. Rather, it powers the back end of restaurants’ native mobile apps.

For those restaurants, the benefits of a system like ShiftPixy’s is avoiding the high commission fees associated with other third-party services and retaining customer data because orders are coming through their own digital properties. 

The benefits of this alternative delivery model are attractive at a time when most restaurants have been forced into doing delivery and other off-premises formats as a means of survival. Ghost kitchens, too, are growing more popular thanks to the pandemic, which has shuttered many restaurants and is now making many rethink how important the dining room is to their overall livelihoods. 

In the QSR realm, ghost kitchens are becoming especially prevalent, with Starbucks, Fat Brands, The Halal Guys, Chick-fil-A, Wendy’s, and an ever-growing list of others either turning their own stores into ghost kitchens or renting space from third-party kitchen providers.

But, as we discussed at length in The Spoon’s recent report on ghost kitchens, not every QSR needs one. And of those that do, the specific requirements for equipment, location, menu items, and other factors will vary from one chain to the next. 

ShiftPixy will undoubtedly address these and other issues through its new Incubator. Company CEO Scott Absher said in today’s press release that “if operators want to survive, they need to re-think their business processes, customer engagement and their approach to real estate.”

ShiftPixy hasn’t yet given full details on the new facility or said if any specific QSRs have yet signed onto the Incubator program. The company says it will “continue to issue updates” in the coming days, so stay tuned.