Close Ad

The Spoon

Daily news and analysis about the food tech revolution

eli holzman

To Video, and Beyond: The Future Recipe For Media, Food & Cooking

Question: What do you get when you take a celebrity chef, a video content creator, a food magazine legend, and a futurist, give them microphones, and put them on a stage?

Answer: This panel on the evolving food media space from the 2018 Smart Kitchen Summit.

Unlike a media room with a sofa and bean bag chair, the kitchen is a space for participatory media: guided cooking videos, voice assistants, or printed recipes. Former Editor in Chief of Food & Wine Dana Cowin sat down with Project Foodie’s Eli Holzman, chef Tyler Florence, and forward-thinking inventor/futurist Dhairya Dand to explore how new (and old) media can combine storytelling and utility to help people cook better, and have more fun doing it. Watch the video below to hear how these tastemakers, with very diverse entry points into the food world, see the role of media in the smart kitchen space.

Fusion Cooking: The Future Recipe For Media, Food & Cooking

Look out for more videos of the panels, solo talks, and fireside chats from SKS 2018! We’ll be bringing them to you hot and fresh out the (smart) kitchen over the next few weeks.

From Project Runway to Project Foodie: Eli Holzman on The Power of Kitchen Video

A year after Eli Holzman first created Project Runway, he called Parson’s School of Design to see how the partnership was going from them. They told that enrollment in their program had doubled. In fact, across the country, there had been a massive uptick in applications for fashion design schools. That’s when Holzman first realized what a powerful medium television — and video — could be.

Cut to a few years later, when he was trying to cook a recipe from his brother (chef of The Meatball Shop). “I just made a mess of it,” he said. So he decided to send a crew to videotape his brother making the recipe and use it as a guide to cook along in his own kitchen. He had such success that the brothers decided to launch Project Foodie: an app with real-time video recipes meant to be a foolproof guide for home cooks.

Our own Chris Albrecht sat down with Holzman on the Smart Kitchen Summit 2018 stage to talk about his experience transitioning into a new form of media in the kitchen: the unexpected production challenges, his new success metrics, and his vision for the future of cooking video content.

Watch the full video below:

From Project Runway To Project Foodie

Look out for more videos of the panels, solo talks, and fireside chats from SKS 2018! We’ll be bringing them to you hot and fresh out the (smart) kitchen over the next few weeks.