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food robots

December 4, 2023

Scoop: Travis Kalanick is Building Restaurant Robots With Help of Uber’s Former Head of Self-Driving Cars

For the past half-decade, former Uber CEO Travis Kalanick has been endeavoring to reimagine how restaurants operate by building a nationwide network of ghost kitchens under a business called CloudKitchens. That business, which he and his team constructed stealthily under a holding company called City Storage Systems (CSS), was joined at the hip by another technology business called Otter, which sells restaurant order management software.

Now, the Spoon has learned that Kalanick’s CSS is building its own restaurant automation and robotics business under the name Lab37. According to company sources and a blog post quietly published by the company in September, Lab37 has built its first restaurant robot, a bowl-making robot called (what else?) Bowl Builder.

The Bowl Builder, which makes hundreds of hot or cold bowls per day, is fully NSF-certified and its dimensions are 20′ wide by 9′ deep. The system can handle the entire process of making bowl food, as bowls run on a conveyor belt under 18 different dispenser modules for ingredients and sauces before getting sealed, utensils added, and bagged up for pickup.

The Spoon has learned that Lab37 is headed up by Eric Meyhofer, an executive and automation innovator who formerly ran Uber’s self-driving car unit for years (and racked up quite a few patents during that time). Meyhofer, who is listed on LinkedIn as a co-founder of Carnegie Robotics – a robotics development lab that helped to give birth to Uber’s self-driving car unit – also served as a commercialization specialist at Carnegie Melon University, his alma mater and widely recognized as the world’s leading robotics research university. Meyhofer does not list Lab37 on his LinkedIn profile.

Lab37 is located in a warehouse on the outskirts of Pittsburgh. The location includes a commercial research and development kitchen, fabrication shop, engineering office, electrical engineering lab, assembly lab, and testing lab.

Lab37 has been trialing the Bowl Builder out through its Hungry Group virtual restaurant division, which is described as a R&D kitchen company building “the future of dining, where diverse options, cutting-edge convenience, and technology unite.” According to the company, the Hungry Group’s R&D kitchen is in the same warehouse where the Bowl Builder food robot was designed, tested, and assembled.

The Spoon has learned that the early trials with the Bowl Builder have gone very well, and locations that have tried it out have seen substantial increases in revenue. According to a Lab37 spokesperson, the company plans to trial the Bowl Builder in additional locations in the coming months, including more CloudKitchen locations.

One potential customer of Lab37’s Bowl Builder is Salted, a fast-growing bowl-food startup that has leaned heavily into the ghost kitchen model in recent years. While Salted has several physical brick-and-mortar locations, its CEO, Jeff Applebaum, has indicated that much of the company’s future growth will come via ghost kitchens. The Spoon has learned that Salted is a customer at a number of CloudKitchen’s locations.

Interestingly, this news comes just a few weeks after Spain-based Remy Robotics announced they were also working with CloudKitchens for its US entry. The Remy robot, which uses a robotic arm and looks to have a smaller footprint than Lab37’s Bowl Builder, debuted in the US under Remy’s Better Days virtual restaurant brand in the New York City market.

Stepping back, this latest revelation about Kalanick’s push into food automation shows his current journey is not too dissimilar from the one he took with Uber. As with his former company, Kalanick is moving from a startup concept that rethinks the traditional usage model of a long-standing industry (it was taxis and travel with Uber, and now it’s restaurants with CSS) and is building enabling technology as the second (or third) act to help realize this vision. He’s using the well-worn tech industry playbook of building “picks and shovels” for an industry, but only after spending time showing the industry there’s a way of doing things that’s is much different than the long-standing model.

July 17, 2023

As Jobs Disappear, Could Restaurants Become a Battleground For Pushback Against AI & Automation?

Last month, after 29 months straight of job gains, the number of total available restaurant jobs dropped. It wasn’t a huge dip – 800 jobs – but compared to the previous month’s gain of 24 thousand and monthly gains as high as 81 thousand at the beginning of the year, the dip was somewhat surprising, especially as restaurant sales have slowly but surely inched upwards throughout the year.

Could this be a temporary setback? Perhaps, but there’s also a possibility that it’s an early indicator of a long-term, potentially irreversible decline in the restaurant industry’s job market as emerging technologies come into play.

And by new technologies, I primarily mean automation and artificial intelligence. All one has to do is scan the headlines for the past 12 months to find that the restaurant industry has caught automation fever. Big chains ranging from Chipotle to Sweetgreen to McDonald’s are experimenting with ways to automate their restaurants.

And then there’s AI. Last month Wendy’s announced a new partnership with Google in which they are piloting a new generative AI solution called Wendy’s Fresh AI in a drive-thru in Columbus, Ohio. The company said this is the first of what could potentially be many locations that use the technology. Mcdonald’s has also been trialing AI technology, which its execs believe, in some ways, is better at handling customer interactions than humans.

“Humans sometimes forget to greet people, they forget, they make mistakes, they don’t hear as well,” Lucy Brady, McDonald’s chief digital customer engagement officer, told CNN. “A machine can actually have a consistent greeting and remain calm under pressure.”

This wave of new tech goes beyond robotic arms and simulated voices taking orders at the drive-thru. There’s been a recent surge – accelerated during the pandemic – in digital kiosks, mobile ordering apps, and QR code ordering at tables. These have resulted in an increased number of digital touchpoints designed to speed up the process and, to some extent, reduce reliance on human intervention.

It’s hard to fault the operators. A significant number of restaurant employees permanently exited the industry during the pandemic, and since then, operators have struggled to fill vacant positions. Despite offering higher wages and improved benefits, many open positions remain unfilled due to a lack of interest. If employees are hard to find, why not let technology take over?

Which brings us back to how we humans will be impacted by all this new technology. Workers are increasingly tasked with working alongside all this new tech, transforming job descriptions into something that can sound like working an IT help desk. Others find that technology is increasingly eating away at opportunities at the human connection aspect of the job they enjoy.

“Those points of connection get lost in mobile ordering,” said one former Starbucks barista. “So, it’s just like, ‘Here’s your order, bye.”

Then there’s the threat of job extinction as automation and AI take hold. While no big chains have deployed robotics or AI so widely that they’ve eliminated key positions in the front or back of house, it’s only a matter of time before early pilots become the primary engine of production. Sweetgreen has essentially proclaimed its new bowl-making robot is the future, and both Wendy’s and McDonald’s have hinted at broader applications of automation and AI.

As we teeter on the precipice of an automated and AI-powered restaurant industry, are we beginning to see signals of pushback stemming from job loss fears? There are subtle signs. When Chili’s showed off their trial of the Bear Robotics server in a video on Facebook last year, some commentators pushed back. “Quit trying to erase people!” wrote one. Another commented, “Another reason why I will never set foot inside of a Chili’s. You cannot replace a human in the hospitality industry.” Others are penning editorials saying that while operators may benefit from automation, workers and customers lose.

In certain instances, workers displaced by new technology have begun to retaliate. As detailed in our interview with restaurant operator Andrew Simmons, he struggled when a former employee who resisted the deployment of automation at his San Diego area pizza restaurant started making negative comments on social media and called in complaints to the local health department.

Are these initial pushbacks a sign of a larger anti-technology movement? That remains to be seen, but ignoring these early indications of a neo-luddite movement would be ill-advised, according to one professor.

“The various signals currently circulating in public discourse are not immediately obvious, nor are they specifically anti-technology or anti-progress,” wrote Sunil Manghani, a Professor of Theory, Practice & Critique at the University of Southampton and Fellow of the Alan Turing Institute for AI. “Yet, arguably, the signals are of a nascent sense of ‘protest’. Just as Hobsbawm reminds us, the Luddites were not opposed to machines in principle, but rather to those machines that were threatening their livelihoods and communities, we will likely start to see opposition not to software in principle, but various instances of software; opposition, then, to how and who deploy new technologies in the particular.”

Today resistance may manifest in an employee fighting back here or there or the occasional social media pushback against new automation. However, these intermittent signals could become the norm, especially if job numbers continue to decrease while more restaurants deploy robots and AI. Some studies say that over 80% of restaurant jobs could be handled by robotics, and some experts see millions of jobs being replaced through AI or automation within a decade.

And, of course, it’s not just restaurant jobs. Other lines of work, from creative to industrial, are threatened by new technology. And as more and more workers see unionization as the front line to a fight for more equitable pay, it’s also apparent – as evidenced by the Writers and Actors guild strike – the biggest fear about making a living in the future is whether or not employees will be replaced by technology.

Still, the restaurant industry, perhaps more than any other, is ripe for an automation and AI takeover, which is why I think that it could become the central battleground for the pushback in the form of an automation neo-luddite movement. Restaurant chains are the second biggest employer in the US, and two – Mcdonald’s and Yum Brands – are two of the top three employers in the country. Although Andrew Yang’s campaign warning of societal destabilization due to robotics and AI didn’t gain much traction in 2020, there’s a good chance he was ahead of his time, and we may see future politicians campaigning on an anti-automation platform with restaurants as one of the primary areas of focus.

Readers of The Spoon know we’re not anti-technology around here. In fact, we’ve covered just about every food robot out there and will continue to do so. But as we see more signals about potential pushback against the rise of automation and AI, I think it would be wise for the restaurant industry to begin to get ahead of this growing issue and think about how to balance new (and often necessary) technology with taking care of their employees.

Otherwise, they risk losing control of the narrative as more people organize to resist the impending AI and robot invasion.

Come hear experts talk about the impact of automation and AI on food jobs at The Food AI Summit on October 25th.

December 10, 2022

Food Tech Weekend Podcast: Talking Food Robots With Clayton Wood

Our guest this week on our weekly food tech news wrapup is Clayton Wood, the CEO of pizza robot startup Picnic. We talk about the latest food tech news and hear Clayton’s view on where things are going in the world of food robots.

Here are the stories we discuss on this week’s show:

  • The Food tech venture capital market really dropped hard in Q3.: Food tech venture drops 63% quarter over quarter
  • One sector that seems to be somewhat active in Web3 meets restaurants: Seattle’s Forum3 announces funding on heels of launching Starbucks’ NFT-centric loyalty program. 
  • Two Fast-Grocery Delivery Giants Have Merged: Turkish fast delivery company Getir has closed its acquisition of German rival Gorillas as fast grocery continues to consolidate.
  • Wonder Lays off 7% of Workers: Marc Lore’s food delivery unicorn has its first layoff as growth goes slower than expected.
  • Colleges are embracing delivery robots. Grubhub announced a partnership with Kiwi, adding to their partnerships with Starship and Cartken. Is there something about college campuses that make them a logical testing ground for food robotics?

We also put Clayton on the food robot hot seat, asking him:

  • How would you assess the food robot marketplace in 2022?
  • Will we see some consolidation in certain areas of food robotics in 2023?
  • Predictions for the 2023 food robot market.

You can listen to this week’s pod by clicking the player below, on Apple Podcasts, Spotify, or wherever you get your podcasts. Enjoy!

March 2, 2022

Are We Ready for Humanoid Robots Like Ameca to Take Our Food Order?

If you watched the news coming out of CES, you probably saw a robot named Ameca talking to attendees on the trade show floor.

The robot, whose human(ish) eyes and facial expressions had Elon Musk freaked out when it showed up on Twitter last December, went viral during CES in January as press and attendees tweeted out videos of the humanoid interacting with attendees.

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A post shared by Michael Wolf (@michaelawolf)

Ever since CES, I haven’t been able to shake the image of Ameca and wonder when we might see a robot like her at my corner restaurant. And, once humanoid robots start to show up in our restaurants, I can’t help but wonder how exactly consumers will feel about it? After all, it’s one thing to show off futuristic technology at a geek-filled conference like CES. It’s another to see it in your local restaurant.

Why wonder, you ask? After all, aren’t today’s front-of-house robots more R2D2 than C3PO, and didn’t a spokesperson for the company behind Ameca say it’s probably a decade before a robot like her is walking on the streets amongst us.

Because it’s only a matter of time. My guess is we’ll start to see humanoids like Ameca in customer service roles within five years, first in scenarios where interactions are limited to a focused topic (like ordering food) and the robot is either immobile (standing behind a register) or where mobility is limited to a small spacial terrain.

So if I am right and that’s the case, it’s worth asking: will consumers embrace or run away from humanoid robots working at their local restaurant?

Industry research would suggest it depends. In a research paper published in 2018 entitled “Human Or Robot? the Uncanny Valley in Consumer Robots”, researchers describe a test in which they showed participants images of three different customer service workers – a highly but imperfectly human-like robot, a human, and a human posing as a perfectly human-like robot – and told them a chain of stores is considering employing them.

The results showed people felt most comfortable with humans and least comfortable with almost-human robots. Interestingly, while respondents weren’t as comfortable with the perfectly human-like robot as they were humans, they did feel slightly more comfortable with perfectly human-like robots than ones that were slightly off. This suggested to the researchers that once consumers can no longer discern small differences that make a humanoid seem slightly uncanny, they become more comfortable.

The receptivity of humanoids might also depend on where people live. The same researchers conducted a test in the US and Japan where they showed survey respondents pictures of robots with moderate or high human likeness and also photos of humans. Japanese respondents tended to see the robots as significantly less uncanny than Americans and were more likely to see the robots as having more “human nature.”

Researchers theorized these differences in reactions between Japanese and US respondents might be cultural. They suggest that in countries like Japan where religions like Confucianism and Shinto teach that spirits live in both animate and inanimate objects, consumers may be more likely to grant human nature onto robots. They contrast this with the US, where Christianity, a religion that believes only humans have souls, is dominant.

While consumer perceptions tied to religious or local value systems are important, it’s also worth recognizing that collective perceptions in society do change over time. As robotics become more commonplace, everyday consumers may just become less freaked out about them. Today’s novelty could become tomorrow’s everyday reality, if you will.

And while only time will tell, my guess is operators might opt to be more conservative, at least in the near term, when deploying humanoid robots. After all, if almost-human robots freak out consumers, restaurant owners might be safer installing something closer to Chuck E. Cheese than some real-world version of the kid from Polar Express.

January 28, 2022

The Spoon Weekly: Food Replicators, Pizza Hut Robot, Scaling Future Food

Cana Unveils a ‘Netflix for Drinks’ That Can Make Nearly Any Type of Beverage

In late 2018, food tech entrepreneur and investor Dave Friedberg got together with a few scientists for dinner and drinks and talked about a research study that suggested most any beverage is made up almost entirely of water, with only about one percent or so making up a drink’s unique flavor.

It wasn’t long before someone wondered aloud if it would be possible to create a machine that could synthesize nearly any drink.

“Why not just make the Star Trek Replicator and let people print any drink they want, when they want, right in their own home?”

That night the concept for the Cana, a ‘molecular drink printer’, was born.

The device, which one investor describes as a “Netflix for drinks”, uses a single cartridge filled with flavor compounds that Friedberg claims can make a nearly infinite number of drinks: “We know we can print an infinite number of beverages from a few core flavor compounds. We know we can do this across many existing beverage categories — juice, soda, hard seltzer, cocktails, wine, tea, coffee, and beer. Consumer taste testing panels score our printed beverages at the same or better taste levels as commercially available alternatives. Our hardware designs will print beverages quickly and accurately. Our pricing and the footprint of our hardware can yield significant savings and advantages for most households..”

To read the full article about Cana’s molecular beverage printer, head over to The Spoon.


Virtual Event: The New Restaurant Tech Stack

For today’s restaurants, it’s no longer enough to rely on disjointed technology systems cobbled together over time. Creating a great customer experience that attracts dining dollars starts with having the right technology in place. It starts with a stack, built from the ground up, with the future in mind.

Join us on February 16th at 10:00 am Pacific for The New Restaurant Tech Stack webinar; we will explore the challenges for restaurant operators to build a modern technology infrastructure to power their consumer experience across all consumer touchpoints. 

This event is sponsored by Paytronix. 

Register for a free spot now!


Food Tech Predictions for 2022

You want food tech predictions? We got em! Last week we look at restaurant tech, food robotics, plant-based meat and consumer kitchen tech. Below are excerpts from each.

Five Predictions for Consumer Food & Kitchen Tech in 2022

Meet The Smart Food Delivery Locker

For the last few years, companies like Walmart, Amazon, and others have been trying to figure out how to deliver food when we’re not home. Ideas have run the gamut, from delivering products directly to our fridges, onto our dinner tables, depositing groceries in our garage, to even dropping deliveries into our car trunk.

All this effort would be unnecessary if homes just had temperature-controlled storage lockers, something that – at least until lately – hadn’t existed.

Until now. This month Walmart and HomeValet announced a pilot program that will deliver fresh groceries to the HomeValet smart outdoor delivery receptacle. Another company, Fresh Portal, is building a temperature-controlled home delivery box that is accessible both outside (for delivery companies) and inside the home. And then there’s Dynosafe, who appeared on Shark Tank in the spring of 2021 and got an investment from Robert Herjavec.

While companies like Yale have been making smart boxes for delivery for a little while, there hasn’t been a widely available temperature-controlled smart storage box. In 2022, I expect we’ll start seeing more deals like the Walmart/HomeValet deal, as well as some integration deals with third-party delivery providers.

To read all of our predictions for consumer kitchen tech, head to The Spoon. 

Five Plant-Based Meat Predictions for 2022

The Year of the Whole Cut

After years of countless plant-based burgers and other minced alt-meat product introductions, the plant-based meat industry will see lots more whole cut analogs make it to market in 2022 and beyond.

We first got a hint at CES 2019 that Impossible was interested in whole cuts when The Spoon broke the story the company was working on a steak, but since that time we’ve seen a bunch of companies announce they are working on building whole cut alternatives.

Juicy Marbles, Novameat and Redefine Mean are also working on whole cut steak analogs. Others like Atlast are offering mycelium-based whole cut bacon. Then there are those making whole-cut seafood analogs like that from Plantish.

Many of these companies are looking to deliver their products in 2022, and you can expect a wave of new plant-based whole cut concepts introduced throughout the year.

You can read all of my plant-based meat predictions on The Spoon. 

Five Food Robotics Predictions for 2022

Restaurants-in-a-Box Start Rolling Out

Get ready for the restaurant in-a-box. There are a number of startups with robo-restaurant concepts already in fully operational pilot tests who are looking to expand with multiple self-contained robot restaurants in 2022.

Hyper-Robotics, which makes fully automated containerized robot pizza restaurants that can pump out up to 50 pies per hour, is beginning to roll out its pizza robot restaurants in Israel. Cala, a French startup that makes fully autonomous pasta-making robots, is already operating a robot in Paris’ fifth arrondissement district. Another startup called Mezli, which is currently running its containerized bowl-food restaurant in Kitchentown, has plans to eventually launch more locations.

These are just a few self-contained robo-restaurants and we expect to see many more rollout in 2022.

Check out all of my food robotics predictions for 2022 on The Spoon. 

Five Restaurant Tech Predictions for 2022

Restaurants Will Deploy More AI, Automation & Cloud-Powered Labor to Offset Labor Challenges

Like many other restaurant chains, Checkers has struggled in recent years to find enough workers to cover the various shifts. Going forward, they won’t have to worry about that when it comes to manning the drive-thru as the company rolls out AI-powered voice bots to 267 of their restaurants.

This is only one example of how we’ll see restaurants embrace more technology to deal with what has become a permanent labor shortage in the restaurant space. Of course, automation and robotics will also be a part of the equation, but I think we’ll also see more restaurants find help through remote labor through platforms like Bite Ninja.

See all my restaurant tech predictions for 2022 on The Spoon.


Planning food tech world domination in 2022? Run a campaign with The Spoon!

We are experts in virtual events and webinars, have massive reach with our hugely popular newsletter, and reach hundreds of thousands of readers every month at The Spoon. 

Reach out for a media kit and we’ll be in touch!


Here Are The Details About Flyfish Club, Gary Vaynerchuk’s NFT Restaurant Opening in 2023

While we already knew some of the basic details about Gary Vaynerchuk and VCR Group’s NFT restaurant concept, we’ve learned more in the last week about how the whole thing will work.

Here’s some of what we’ve learned and my quick thoughts:

Token as Membership. At a high level, the Flyfish Club and its NFT membership is essentially a new, crypto-ized spin on an old idea: a member’s only dining club. To start, VCR initially made a total of 1,501 membership tokens for the Flyfish Club available to the public and reserved 1,534 for the company. Membership remains valid as long as a person owns the token. As just like most NFTs, the owner can resell the token (and many are already trying to do just that) on marketplaces like Opensea.

Flyfish Has Two-Tiered Membership. Flyfish has two types of tokens available: a Flyfish token and a Flyfish Omakase token. The Flyfish token, initially offered at 2.5 Ethereum (~$8,400), gets you into the restaurant and cocktail lounge while the Omakase token, offered at 4.25 Ethereum (~$14,300), gets you all that plus entry into the exclusive Omakase room.

To read all the details about Gary Vee’s NFT restaurant, head over to The Spoon.

ALSO!: David Rodolitz, the CEO of the Flyfish Club, will be speaking at our Food NFT and Metaverse mini-summit. Use discount code SPOON to get 25% off of tickets!


As Future Food Companies Look to Grow, A New Crop of Startups Lend a Hand on Biomanufacturing Scale-up

While companies creating precision fermented and cell-cultured food products continue to raise hundreds of millions of dollars in funding, the reality is their products are still years away from making a significant dent in the overall consumption of a growing global population.

The primary reason for this is that these products still aren’t being produced at nearly the scale they need to feed billions of people. Some estimates have put the biomanufacturing capacity needed by 2030 at 10 billion liters in order to meet the projected demand for fermentation-based animal proteins.

The good news is that a growing number of companies are building out technology and services platforms to help these companies move towards scaled production. One such company is Solar Biotech, which makes customized plant architectures to help future food and other companies scale up their biomanufacturing capacity. The company has been working with startups such as Motif Foodworks and TurtleTree Labs to help them develop their product and move towards higher capacity production.

You can read the full story about the new crop of startups helping to scale future food at The Spoon


Pizza Hut Launches a Fully Robotic Restaurant-in-a-Box (Video)

This month, Pizza Hut debuted a fully automated robot-powered restaurant.

The ‘restaurant-in-a-box’ is based on technology from Hyper-Robotics, an Israel-based food robotics startup that makes containerized restaurants.

The restaurant is operating out of the parking lot of Drorim Mall, a shopping mall located in the central Israel city of Bnei Dror. The restaurant is fully self-contained, doing everything from dropping toppings to baking and boxing. About the only thing it doesn’t do is make the dough, but according to Hyper its pizza restaurant can hold up to 240 types of dough in different sizes.

When Hyper launched its robot pizza restaurant in November, it had a capacity of 50 pies per hour. It also had 30 warming cabinets, two robotic dispensing arms and dispensers for up to 12 toppings.

The customer initiates an order for a pizza directly from a touchscreen kiosk on the restaurant exterior or through the Pizza Hut app. After the pizza is made and boxed, a Pizza Hut employee takes the pizza from a dispensing tray and hands it to the customer. In future versions, the restaurant will be able to dispense the pizza directly to the customer.

To read the full story and see a video of the Pizza Hut containerized robot, click here. 

January 18, 2022

Five Food Robotics Predictions for 2022

It’s our second of five consecutive days of food tech predictions for 2022. Yesterday we looked into our crystal ball to predict the future for restaurant tech in 2022 and today we’re looking at food robots.

So, how exactly will robotics change food in 2022?

Front of House Automation Will Shoulder More of the Load for Workers

If there’s an area of dine-in restaurants impacted most by COVID, it’s the front of house. High turnover, social distancing and masking requirements have all put significant stress on staff who interface with consumers.

The good news is there is a new class of food robots ready to lend a hand. In the second half of 2021, we saw both Denny’s and Chili’s begin rolling out front-of-house robots from Bear robotics. Others such as Keenon and Pudu are also building robot servers to handle the load of overburdened workers.

And then there are the fully automated robots making and dispensing food that are being utilized within the confines of an existing restaurant, whether that’s robot bartender with personalities like Cecelia or cookie-making bots in Alabama.

Whether it’s waiter-bots or fully automated task-managers, expect more robots to help shoulder the load in the front of house in 2022.

Restaurants-in-a-Box Start Rolling Out

Get ready for the restaurant in-a-box. There are a number of startups with robo-restaurant concepts already in fully operational pilot tests who are looking to expand with multiple self-contained robot restaurants in 2022.

Hyper-Robotics, which makes fully automated containerized robot pizza restaurants that can pump out up to 50 pies per hour, is beginning to roll out its pizza robot restaurants in Israel. Cala, a French startup that makes fully autonomous pasta-making robots, is already operating a robot in Paris’ fifth arrondissement district. Another startup called Mezli, which is currently running its containerized bowl-food restaurant in Kitchentown, has plans to eventually launch more locations.

These are just a few self-contained robo-restaurants and we expect to see many more rollout in 2022.

Age of the Food Robocorn

One could argue that – at least for a while – that Zume hit unicorn status as it hauled in wheelbarrows of Softbank cash for its robot meets pizza delivery concept. However, the company eventually hit troubled waters and has since pivoted to sustainable packaging.

Since that time, a new wave of food robot startups has launched, but – outside of the warehouse space – we’ve yet to see any of these startups reach the same rarified valuation. I expect that to change in 2022.

As more restaurant and food delivery businesses adopt robotics and automation, we should see which robot startups hit escape velocity. My guess is we’ll see the next food robo-corns in food delivery space and restaurant robotics.

Modularized Robots and the Food Automation Integrator

One of the biggest challenges for rolling out automation tech in high-volume restaurants is how to begin the process of integrating a new robot into a kitchen. Established restaurants have their workflows and processes, which means an operator can’t just drop a robot into a kitchen and expect to see instant results.

This is why companies like Picnic, Hyphen, Miso and others are creating modularized back-of-house robots to assist workers by taking over a portion of their existing food production workflow. Meanwhile, some operators like Sweetgreen are bringing robotics expertise in-house and are trialing ways to bring food to their customers.

Finally, not only do I expect to see more food robot startups offer up modular-build approaches tailored to operators with locked-in workflows, but I also expect 2022 will see the rise of the ‘food automation integrator.’

Robot Vending Everywhere

Why eat a stale bag of chips when you can have fresh food? That’s what many office workers, university students and travelers will start to wonder as they come upon highly automated fresh food vending machines. Companies like Yo-Kai, DoorDash (with Chowbotics), and Costa Coffee’s Baristabot (formerly Briggo) are already moving towards wider deployment, while others like Basil Street are looking at significant expansion in the coming year.

Bonus Prediction: The Robot Operator Will Be a Hot New Job Category

It may seem like a dream job for a virtual reality nut, but apparently, VR-piloted delivery bots are now a thing. Also now a thing: Hospitality training programs that give prospective hospitality managers experience with deploying robots.

While there is concern among some that robotics could eventually displace workers in many of these spaces, I expect that we’ll also see many food industry employees clamoring to take on robotics operator as part of their job description. We can expect more robot operator jobs to become in demand in 2022, as we see food robots exit the pilot stage and enter full daily operation across restaurants, food service, delivery, grocery, and other food adjacent venues.

That’s it for restaurant robots. Tune in tomorrow for our alt-protein predictions for 2022!

November 16, 2021

Meet Nommi, a Robotic Bowl Food Kiosk Designed by Wavemaker, C3, and Iron Chef Masaharu Morimoto

Today Wavemaker Labs announced the launch of a new startup and bowl-making robotic kiosk concept called Nommi. Nommi will be “a standalone robotic kitchen that is able to produce and dispense any grain-, noodle- or lettuce-based dish through a fully integrated cooking system.”

Nommi is the latest robot startup concept to emerge from Wavemaker Labs, the food automation incubation studio behind Miso Robotics (Flippy, a back-of-house fry and grillbot), Bobacino (boba drinkbot), Future Acres (farm assistant) and Piestro (pizza kiosk). What’s unique about Nommi is the company is a product of a partnership between Wavemaker, C3 and chef Masaharu Morimoto, each of whom hold equity in the new company.

“As we started developing it, we really wanted to get partners to allow this to scale quickly, and really kind of stack the deck before we start playing,” said Buck Jordan, President and Co-Founder of Nommi and CEO of Wavemaker Labs, in a recent zoom interview with The Spoon.

C3, which has made a name for itself over the past couple of years for its aggressive expansion into virtual food haul concepts, has plans to order up to one thousand Nommi units over the next few years. While Jordan and C3 envision the Nommi augmenting some physical restaurant locations, the primary focus for the bowl food robot will be food delivery.

“We’re building this to be really delivery accessible,” said Jordan. “Delivery is going to double over the next five years, and so we want to be part of that.”

According to Jordan, while the initial machine will be designed to assemble food bowls that can be handed off to humans for delivery, Nommi envisions a future that will be roboticized from end to end.

The system is “designed and go through our system to be picked up by the regular delivery apps by human,” said Jordan. “But in the long term, we are trying to figure out a way to have a robotic transfer system to some of these robotic delivery machines out there to make a full end to end.”

Chef Morimoto will run the first Nommi, featuring menu items from his Sa’Moto restaurant brand. According to Jordan, Morimoto’s input had a significant impact on the robot design.

“Chef Morimoto wants really high-quality food,” said Jordan. “There’s no compromising when it when he puts his name on it.”

Because Morimoto wanted to delicately place ingredients in each food bowl, Nommi’s design team endeavored to build a robot capable of such high-fidelity food-making. This resulted in a wheeled cart system that moves around under food dispensing stations and rotates up to 360 degrees for precision ingredient placement. You can watch the Nommi assembling bowls via its wheeled cart system in the video below.

The Nommi Bowl Making Kiosk

Nommi fills a hole in Wavemaker’s portfolio for a fully automated bowl kitchen kiosk. Wavemaker’s most well-known food robot startup, Miso, makes back-of-house robots for fry and grill work. Piestro makes consumer-facing pizza robot kiosks. With Nommi, the company has designed a flexible bowl-food robot that, according to Jordan, is flexible enough to replicate a variety of menus from high-end chefs.

“There will be brands built from the ground up to be automated,” said Jordan. “And so we want to take the best in class food from Michelin star chefs and bring fine dining to the masses. We want to do in a fully automated way and be able to have a grain bowl made by Morimoto cost the same as a Big Mac.”

Each Nommi machine has a capacity for up to 330 bowls and lids. Each kiosk will come with up to 21 food lockers that hold finished bowls. Customers or food delivery workers can pick up the food at the kiosk using a QR code.

According to Jordan, the company hopes to start shipping its production unit in 2023.

A Conversation With Buck Jordan of Nommi

October 18, 2021

Watch Flippy Make Fries at CaliBurger’s Newest Location in Washington State

Today CaliBurger announced they’d opened the first restaurant since the onset of the pandemic. The latest addition to the burger chain is in Shoreline, Washington, and to mark the importance of the occasion, the company brought a friend: Flippy the fry robot.

CaliBurger’s use of Flippy at the north Seattle location is the first deployment of Miso Robotics’ fast food robot in the Seattle market. According to the release, Flippy will start at the fry station, but the restaurant expects its new employee to be somewhat versatile:

While the Shoreline store will use Flippy for french-fry cooking initially, Flippy can also cook chicken breasts and tenders, onion rings, sweet potato waffle fries in addition to fries. The system’s image recognition technology allows for real-time quality control to prevent any food quality errors during the cooking process and before any food items reach customers.

The new CaliBurger location is also the first time the chain has deployed PopID’s pay-by-face technology. PopID, which launched its pay-by-face network in southern California last year, allows customers to create an account that ties a debit card to their biometric ID (i.e., their face). The customer can also pull up information such as favorites and loyalty points once ID’d at the point of sale.

As for Flippy, CaliBurger CEO Jeffrey Kalt had the now-standard company line we hear when a new food robot is installed in a new location: the deployment of Flippy will allow the humans to focus on customer-facing jobs and, as a result, will improve the overall guest experience.

“The deployment of Flippy enables CaliBurger to retrain our staff to spend more time tending to customer needs to better improve the guest experience, while supervising the robotic system that’s handling the cooking,” said Kalt. “This results in happier workers, more satisfied customers, and a more profitable business.”

You can watch the video of Flippy in action below:

Watch Flippy the robot make fries at Caliburger in Shoreline, Washington

September 24, 2021

Podcast: Building Food Robots with Now Cuisine’s Adam Lloyd Cohen

In the mid-eighties, Adam Lloyd Cohen was in Paris working on a documentary about ancient robots as a project during his senior year in college. After steeping himself in the history of automation during the day and dining on French cuisine at night, he began to think about how we might use robots to make food.

Nearly forty years later, Cohen is finally bringing his vision to life.

In 2018 he got to work on a beta prototype of a food-making robot that he and his new company Now Cuisine trialed in late 2020. That trial helped him secure a deal with a popular burrito chain in Texas called Freebirds World Burrito to run a three-month pilot with six new automated robotic kiosks called Takeout Stations. The robots will be deployed in different office buildings and multifamily housing units throughout Dallas.

Cohen sat down with me recently to discuss his decades-long journey on the Spoon Podcast. In this podcast we discuss:

  • How he came up with the idea for his food robot
  • Why he decided now was the time to bring his vision to life
  • The deal with Freebirds and how he sees his robots being deployed in the future
  • The business model for his unattended food making robots
  • Where he sees the food robotics industry going

You can listen to my conversation with Cohen below or find it on Apple Podcasts, Spotify or wherever you listen to podcasts.

September 14, 2021

Soon You Will Be Able to Buy Bubble Tea From a Robot and Pay With Your Face

If having a boba drink made by a robot wasn’t futuristic enough for you, soon you will be able to pay for that bubble tea with your face.

That’s because Bobacino, the maker of eponymous boba-making robots, announced today it has partnered up with PopID to let boba lovers pay for their drinks using facial recognition technology.

The way it works is customers can choose to opt-in and register using the PopID app. The app will scan the user’s face during registration, and from there, they can preorder and pay for the boba tea on the app. The customer can also choose to verify their ID once at the Bobacino kiosk to retrieve the drink. Once scanned, the drink is dispensed.

The PopID app integrated with Bobacino

If this all sounds like technology piled on technology, it is. That said, there’s no doubt biometrics as a form of payment has its advantages. Face-pay and other biometrics do add additional security beyond that of the traditional debit card PIN or even NFC-powered mobile payment, since, after all, it’s tough to fake someone’s face (or retina).

The big challenge for face-pay systems will be convincing some customers to use them. The rollout of face-pay in China raised privacy concerns and left some customers confused by the onboarding process. Because PopID’s system is opt-in, it may sidestep privacy concerns, but the two companies will still have work to do educating customers on the benefits of face-pay.

PopID’s move into automated beverage kiosks is a logical evolution given the company’s early traction integrating with payment kiosks as restaurants looked for ways to mitigate consumer fear about COVID. Last year, the company established its pay-by-face network in Southern California and had since taken it nationwide, riding the wave of interest over in contactless payment.

For Bobacino, partnering with PopID adds one more interesting tool in the toolbox for its operator partners when the company rolls out the machines. Last year, the company said it planned to roll out its machines in the second half of 2021, and they are currently raising funds on StartEngine to help fund the rollout. Bobacino is backed by Wavemaker Ventures, the same fund backing Miso, Piestro (who also partnered with PopID), and other food robotics startups.

You can see what the Bobacino looks like in action (face-pay not included) on the video below:

Bobacino Brand FINAL3

August 24, 2021

Sweetgreen Acquires Robot Restaurant Spyce

Salad chain Sweetgreen announced today it is acquiring the robot restaurant Spyce. The deal is expected to close in the third quarter, and terms were not disclosed.

Spyce was created by MIT alums and launched its first restaurant in the Spring of 2018, which grabbed headlines because of its use of robots to prepare each meal. The company partnered with chef Daniel Boulud to develop its menu and went on to raise nearly $25 million in funding. In November of last year Spyce re-launched itself, and introduced its new “Infinite Kitchen” robot, which allowed for more ingredient customization and could make 350 meals per hour. Spyce currently operates two locations in Massachusetts, one in Cambridge and one in Boston.

In the press announcement, Sweetgreen said Spyce’s automation technology will allow its workers to focus more on customers service, expand its menu into warm foods, and make meal preparation more consistent.

In June of this year, Sweetgreen confidentially filed to go public. CNBC today speculated that the acquisition of an automation company like Spyce could help Sweetgreen attract investors because the technology could help alleviate some of the labor shortage issues facing the restaurant industry at large.

Labor issues and the pandemic have accelerated interest in restaurant automation. In addition to robots being able to work around the clock without a break, robots don’t get sick and provide customers with a contactless food transaction. Sweetgreen’s acquisition comes less than a week after Creator, another robot-centered restaurant that has raised a fair amount of venture capital, re-opened its doors after being shut down by COVID last year. And just today, robot pizza maker, Piestro announced a partnership to deploy 3,600 units co-branded with pizza chain 800 Degrees over the next five years.

As the pandemic maintains a looming presence in our lives and automation technology matures, expect more announcements like this over the coming year.

August 19, 2021

Creator Re-Opens With a New Burger Making-Robot Customers Can Control

Creator, the San Francisco restaurant made famous by its burger-making robot, was among the thousands of restaurants shut down by the pandemic (even though it engineered an awesome germ-free airlock delivery system). But the restaurnt announced today that it is back with a new location in Daly City, California, and that is has a brand new robot that customers can control.

Creator’s new robot is a little different from its first incarnation, offering a new array of functionality. The robot is faster, capable of cooking a burger in less than four minutes (when there are no other burgers in the order queue). It also holds 25 different seasonings and sauces that can be dispensed down to the milliliter. Gone from this version of Creator’s robot, however, are the automated toppings like lettuce, tomato and cheese, which humans will no apply to the burger themselves.

But perhaps the biggest change for Creator’s robot is how customers can interact with it. “We’re going to allow anyone to take control of the robot,” Creator Founder Alex Vardakostas told me via video chat this week. Customers can download the Creator mobile app and tweak the seasonings and sauces to their liking. These settings can then be saved and shared, which allows for someone like a well-known chef to “brand” their own burger program that people can replicate.

Another nice new feature is that when you place an order now, Creator’s system will let you know exactly long your wait time will be before your food is ready for pickup.

In addition to all these front-facing changes, Vardakostas said that there are also a number of back-end improvements to the robot that help with production and growth. “The new system is hyper scalable,” he said, “and way more reliable.” It’s these types of back-end changes that will allow Creator to manufacture robots en masse and expand in different ways. Vardakostas said that Creator’s growth will include a mix of owned and operated locations, licensing deals that still carry the Creator brand, and a white-label approach where the machine is modified for another restaurant’s use.

Despite all this technology, Creator remains a very human-focused eating experience. Vardakostas said his team looked at using ordering kiosks, but decided to stick with human order takers. “For a lot of us, we want to talk to a human,” he said.

Speaking of humans, unlike other restaurants, Vardakostas said that finding and hiring workers has not been a problem. “Labor has been a slam dunk. It’s been super easy,” he said. Part of that Vardakostas attributes to Creator being as much a tech company as it is a restaurant company. “Overall, a lot of people want to move into tech,” he said. But there certainly other factors at play, such as not having to work over a hot grill (since the robot does the cooking), Creator also helps with professional development by paying for things like Coursera classes (though a lot of QSRs offer something like that now). Creator does provide an upward path into the technology/robotics sector, however. Vardakostas said that Creator recently promoted two restaurant workers into its development lab.

Creator is part of a larger movement towards automation in the food industry, which has been accelerated by the pandemic. Robots can work all day without taking break, don’t get sick or injured, and can help free up space for social distancing in the kitchen. As a result, there are a number of restaurant robots either at market or on their way. Miso Robotics’ Flippy is working the deep fryers at White Castle. Hyphen just introduced its new Makeline robot assembly system for Sweetgreen-style restaurants. And Picnic just announced the commercial availability of its pizza assembling robot.

For those in the Bay Area who have not yet tried Creator’s robot-made burger (ed. note: They are delicious), you can visit the restaurant’s new location in the Westlake Shopping Center at 514 Westlake, Daly City.

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