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Daily news and analysis about the food tech revolution

food tech

The Delivery Robot Market Report

Allowing robots to handle the last mile of these deliveries could do much to make restaurant and grocery delivery faster, enable those deliveries to occur around the clock, and bring down both labor costs and prices for consumers. Self-driving delivery vehicles could also reduce congestion on city streets and bring more equity to our food system. 

But the biggest factors currently driving the acceleration of autonomous delivery vehicle adoption aren’t technological. Rather, like so many other aspects of our lives, the COVID-19 pandemic is increasing the demand for both grocery and restaurant deliveries and fueling the desire for fewer person-to-person interactions in the process. 

Market research firm, Second Measure, reports meal delivery sales grew 125 percent year-over-year in September of 2020. With people forced to stay at home more, 34 percent of U.S. consumers ordered from a delivery service, up from 26 percent during the same time last year. 

Grocery delivery also saw surges in demand, particularly in the early days of the pandemic. While not all of the record-setting grocery e-commerce sales were delivery (curbside pickup was also a popular option), they made up a large portion of those sales. In April, grocery delivery service Instacart commanded 57 percent of the grocery e-commerce market. 

Robots, especially for one-off meals and small basket orders, have the potential to expand delivery options. They are small and nimble and can run all day, opening up new opportunities for retailers and restaurants. Grand View Research estimates that the global autonomous last mile delivery market size will hit $84.9 million by 2027 (includes both drone and ground-based robots).  

Before we can get to that idealized vision of delivery, there are still a number of challenges to overcome. State and city regulators need to establish rules and standards around infrastructure and safety while simultaneously maintaining revenues that might otherwise be lost. 

Though fleets of autonomous vehicles winding their way across city streets and bringing last-minute lattes is already happening, their mainstream presence in our lives is far from inevitable. This report will give readers an overview of the current state of food delivery by robotic vehicles, the key players in the space, as well as challenges and opportunities for the sector.

The full report is available for Spoon Plus subscribers. To subscribe or learn more about Spoon Plus, click here.

Foodspace is Using AI to Create Better CPG Data So You Find That Spicy Cheese Faster

You ever search for a food product online or at the grocery store but can’t find that exact something that perfectly matches your taste, dietary or nutritional preferences? You’re not alone. One of the big reasons searching for food products can be so frustrating is they are often bucketed under data categories that are holdovers from existing category management systems built fifteen or twenty years ago.

A new startup called Foodspace wants to eliminate this annoying experience by helping the CPG and food retail industry update their old-school category management systems with technology that makes sure that every conceivable product attribute a consumer may be searching for is documented and assigned to products headed to a physical or digital shelf.

The Boston-based startup plans on doing that by using machine vision technology that analyzes scanned images of new product packaging introduced by CPG manufacturers and uses AI to synthesize and assign attributes based on its understanding of the product packaging and label data. The attributes go beyond the typical high-level product categories such as organic or gluten free, and factors in things such as sensory preferences (creamy, grainy, etc) and consumer taste and lifestyle archetypes. All told, Foodspace’s system can assign nearly three thousand different attributes to a product.

The end result should be faster, more personalized searches for consumers. If, for example, a person who likes cheese, loves spicy food, and has a gluten allergy heads to the deli section of an online grocery store, they shouldn’t have to drill down five categories deep within the deli category to find that gluten-free habanero cheddar. With Foodspace’s AI-powered synthesis and matching of different attributes, a consumer finds a product match much faster, perhaps almost immediately, depending on the understanding the online grocer has about the shopper.

Of course, this move towards more granular, highly-consumer centric data is something that CPG and retail industries recognize is important, but have been slow to evolve away from because of the huge magnitude of switching towards systems that have thousands of product attributes. The Food Industry Association (which goes under the acronym FMI), has been working on a new framework called Shopper Centric Retailing that would update product information in the more detailed way, and this week at FMI’s annual midwinter meeting, the industry consultant who developed Shopper Centric Retailing framework, Winston Weber, announced Foodspace as a “premier” strategic solution partner to help food product companies transition their products to the new format.

In short, Weber sees Foodspace’s technology as an enabling platform to help food brands migrate to the future.

Foodspace’s technology is “helping translate products in the online space, to the benefit of brands, retailers and the end consumers,” said Weber CEO and namesake Win Weber in the press release. “Their technology is the conduit for which the Shopper-Centric Retailing business model can optimize consumer satisfaction.”

As I thought about better product data that could personalize my food product searches, I started to wonder if this could help usher in the personalized food profile concept that I’ve been thinking about ever since I heard Mike Lee talk about the idea at Smart Kitchen Summit in 2017.

Foodspace CEO Ayo Oshinaike thinks so. “The universal data set that enables that is not there,” Oshinaike told me via Zoom. “That’s the piece that’s in the middle that Foodspace is trying to solve with the breaking down of the information accuracy and how we’re able to relate products to consumers.”

The Food Tech Show: Cultured Meat’s Big Month

This week the Spoon editorial team got together to talk about the latest food tech news, including whether or not cultured meat would venture into, well, humans.

We all got grossed out (well, most of us) and decided a Mike Burger is a bad idea. But we did agree the food industry will have to address some of the more ethical questions around cultured meat as the ease and cost to replicate cells comes down over time.

Other (not so gross) stories we discuss on the pod also include:

As always, you can listen to the podcast on Apple Podcasts or Spotify (or wherever you get your podcasts) or just click play below.

Report: $8.37B Invested in Food Tech During First Three Quarters of 2020

Venture capital flowed into both ag tech and food tech investments during the first three quarters of this year, according to a new report out today from Finestere Ventures.

Created in collaboration with PitchBook, the report found that AgriFood tech startups raised a total of $11.6 billion as of the end of Q3 2020. AgTech investment totaled $3.07 billion during that time (up from $2.7 billion invested in all of 2019), and food tech investment totaled $8.37 billion through Q3 (up from $7 billion in all of 2019). Finestere said that the majority of capital invested in both sectors went to later stage deals, illustrating market maturation.

Like everything else in 2020, the COVID-19 pandemic was a big influence on where investments flowed. Finistere said in its report that indoor farming was a big beneficiary of funding as demand for fresh produce increased along with insecurities around food supply chains. On the food tech side, the pandemic spurred investment in startups in e-commerce delivery and meal kits.

Finestere’s analysis correlates with the more general back-of-the-envelope-style tracking we at The Spoon have been doing around food tech investment. Just between May and June we tracked more than $699 million in funding announcements from food and ag tech companies. More recently, we reported on nearly $1 billion in food tech funding just in the month of October.

“With more than $46B of venture capital flowing into ag and food advances over the past decade, AgriFood tech has become a focus of tremendous investor interest. As COVID shone a light on some of our food and agricultural production system fragilities that need strengthening, capital flowed in to support the trend to dine at home,” Arama Kukutai, co-founder and partner, Finistere Ventures said in the press announcement. “While substantial progress has been made, there is still a long way to go. The investment trend we are seeing is long overdue in a massive sector that has been under-invested, and there is a lot of room for further growth. Building a sustainable ag and food ecosystem is absolutely critical, and it will take a lot of time and more capital.”

Aleph Farms Debuts Commercial Production Platform for Cultivated Steak, Starts Construction of Its ‘BioFarm’

Today, Aleph Farms announced a platform for the commercial production of its cultivated beef steak. The company says this platform will allow it to eventually produce meat grown from cells of a living cow affordably at scale, putting its cultivated steak at price parity with factory farmed meat.

The new production process is the first part of a phased build-out of what Aleph Farms is calling its BioFarm, a pilot plant the company intends to have fully operational by 2022.

“One of the big challenges of cultivated meat is the ability to produce large quantities efficiently at a cost that can compete with conventional meat industry pricing, without compromising on quality,” said Didier Toubia, Co-Founder and CEO of Aleph Farms, in today’s press release. “We have developed five technological building blocks unique to Aleph Farms that are put into a large-scale production process, all patented by the company.”

The company has created a prototype of beef steak produced through its new commercial production platform and will debut it via a virtual cooking demonstration at the Agri-Food Innovation Summit on November 20th.

With its new process, Aleph says it is trying to emulate the tissue regeneration process of meat produced through traditional animal farming, only outside of the animal’s body and under controlled conditions. The company also is growing whole meat (rather than minced) by using a plant-based matrix that mimics that extra-cellular matrix founds in animals.

This announcement is another indication of how the cultivated meat market is transitioning into a new phase as companies like Aleph and Matrix Meats lay the groundwork for a more scaled production of cultivated meat produced from animal cells. This development of lower-cost production is a necessary step if lab-grown meat is to ever to become a widely consumed alternative to traditional, animal-farmed meat products.

While some skeptics like Pat Brown say that these companies will never be able to get production to the point where prices will be at parity with traditional meat, others, like Josh Tetrick, say that day will definitely come, even if it takes us a decade or more before we’re buying a piece of cultivated meat at the local fast food joint.

And with today’s news by Aleph, it looks like we may have taken another step forward towards into a more sustainable, alt-protein future.

Could Biden Become The Food Tech President? Here’s 6 Ideas to Help Make That Happen

We all know about the Green New Deal, but what about a Grand New Meal powered by government-catalyzed food innovation?

With a more science-forward administration on its way in and a pandemic refusing to head out, it may be time to swing for the fences with some fresh thinking from the top when it comes to building a better future for our food system.

And while I’m no legislative or governmental policy expert, I figured I’d least start the ball rolling thinking of potential ways Joe Biden could become the Food and Ag Tech President.

Create a Future Food Innovation Hub and Investment Fund

While there’s no shortage of food tech innovation in the U.S., there’s been comparatively little done at the government level compared to Singapore, China and the European Union, all of which have governments making concerted efforts to foster future food innovation in their markets.

Part of the reason these governments have pushed so hard to catalyze innovation in spaces like alternative proteins, synthetic biology and other sources of food outside of industrial farming is they’ve made new sources of food a strategic part of a food sovereignty plan. While the U.S. certainly has traditionally — and wisely — prioritized creating self-sufficiency through its support of traditional farmers and agriculture, there hasn’t been a significant effort to focus on newer technologies outside of traditional ag.

They could change that with the type of organized investing in food and ag tech innovation we’ve seen from groups like Enterprise Singapore. Or the U.S. government could also follow the lead of the EU, which has created a broad food innovation initiative called EIT Food that invests, builds awareness and catalyzes action within the EU to foster food and ag tech.

Create a U.S. Government Office or Agency Focused on Food and Ag Innovation

If Biden really wanted to catalyze innovation to build the future of food, he’d work to create a formal office for food innovation within the U.S. government. That could mean a food innovation group within the FDA or an initiative like Critical Path, which started in the FDA and created the Critical Path Institute.

Chances for a standalone agency focused on food and ag innovation are pretty small, in part because existing agencies like the FDA and EPA already have a strong oversight mandate of much of the ag and food system. That said, if future food was enough of a strategic initiative, Biden could argue that a new food future is one that requires new approaches and try to create something akin to a Space Force type of approach.

Food Innovation Czar

A more realistic (and probably achievable) approach than a full-fledged governmental agency would be the creation of a Food and Ag Innovation Czar.

While “Czar” appointments in the U.S. government don’t usually mean they are heads of agencies, they often come with fairly broad administrative power. In fact, one of the first appointments of a Czar by the Republican party was a “Food Czar” that looked to put broad oversight power of food pricing during the Second World War.

What would a Food Innovation Czar do? They could focus on the current food system fragility, encourage the digitization of the food supply chain, and encourage legislation and funding for new food innovation initiatives. They would also help highlight innovative new approaches, organizations, and creators who are building food future and encourage private sector investment.

Build a Rock Star Advisory Council on Food Innovation

Presidents often will build advisory councils early in their administration, through which they’ll listen to visionaries like Elon Musk tell them about the future. Sure, some of this is partly a PR exercise, but I think a food and ag innovation advisory council with rock stars from the science, academic and business world would make a real difference both in creating awareness and influencing potential policy. He could start with folks like Jennifer Doudna (the co-inventor of CRISPR) or Pat Brown (CEO of Impossible and the inventor of the DNA microarray), and build from there.

Create Tax Incentives to Foster Innovation in Future Food Businesses

One of the strongest levers a government can pull for behavior change is through tax incentives. It’s also probably one of the easiest, since Republicans like tax cuts and I think there could be common ground for a tax package that incentivizes farmers and food processors to invest in more future forward businesses.

Some potential ideas are a tax cut for farmers that plant more tech-forward crops such as CRISPR-engineered strains or explore molecular farming as a way to create more sustainable foods. The US government could also provide tax incentives for farmers and food processors to invest in building infrastructure and businesses for upcycled food such as we’ve seen in Poland for rapeseed cake.

Install a Vertical Farm or Even a Bioreactor at the White House

Jimmy Carter may have been mocked by conservatives when he installed solar panels on the White House roof in the late 70s, but looking back now we can see how far ahead of his time he was.

So what could Joe Biden do set an example in the White House and bring attention to a new food technology? One idea would be to install a vertical farm, 3D food printer or even a food bioreactor in the White House. Another is to build a a space where all of these different technologies are being used, something like a tech-forward version of the White House vegetable garden.

Sure, things are early, the current president isn’t quite ready to move on, and chances are we’ll have a government that’s even more gridlocked than our current one come January 20. But the reality is that there are lot of tailwinds for change in the food system, and both consumers and food producers have started clamoring for food alternatives produced outside of our traditional industrial-pathways.

So, hopefully, with a new administration coming in, there’s a real opportunity to push for building foundations that could foster innovation in our food system going forward.

Deep Branch Secures €2.5M to Scale Up Production of Novel Protein Using CO2 Inputs

Alternative protein company Deep Branch has secured €2.5 million (~$2.9 million USD) in new funding from the European Investment Council (EIC) Accelerator to scale up production of the company’s novel, single-cell protein called Proton. The funding will be used to build a production facility in the Netherlands that the company hopes will be operational by Q2 of next year, according to a release sent to The Spoon.

The announcement comes just months after Deep Branch secured government funding from the UK through an organization called the UK Research & Innovation (UKRI), which funded nine projects to the tune of $30 million to help advance zero-emission farming and greater food sovereignty within the UK.

One of those projects is REACT-FIRST, which is a consortium centered around Deep Branch’s technology that creates protein using CO2 inputs from industrial emissions. Deep Branch, which has developed an animal feed formula using its novel single-cell protein that has a nutritional profile similar to that of fishmeal, was working with nine other partners as part of REACT-FIRST to create a sustainable protein research and production value chain.

With today’s news, Deep Branch is expanding to mainland Europe as part of an effort to accelerate the scaling of production for the company’s novel protein. The new funding will help the company build out a production facility at the Netherlands-based Brightlands Chemelot Campus, a European hub focused on providing space and infrastructure for circular chemistry and chemical processes. The new facility will, according to the release, “enable Deep Branch to scale up increasing production to enable animal feed manufacturers to expedite performance testing of the new protein.”

“Brightlands Chemelot Campus is the ideal location for our Scale-Up Centre, and there is a clear alignment between our goals and the facility’s overall ambitions for CO2 recycling and sustainable hydrogen use,”said Deep Branch CEO Peter Rowe in the release. “The industrial site gives us the ability to scale up quickly and has room for a large-scale production facility as well as the raw materials to create Proton. We have access to everything we need.”

Deep Branch will be working with feed producers BioMar and AB Agri as part of the scale up and optimization.

“Setting up the pilot plant represents an important next step in finding the perfect recipe for Proton that meets the requirements of feed producers,” said Rowe.

Deep Branch is one of a small cohort of new startups that have launched over the past few years focused on developing protein using a process called gas fermentation. (Check out Spoon Plus report on the topic here.) Others include Air Protein, Solar Foods and NovoNutrients. Last year, the European Space Agency started working with Solar Foods to develop the technology for use in space to feed astronauts.

A Quick Walkaround Tour of Smart Kitchen Summit Virtual

Here at the Spoon, we’ve been spending most of our days getting ready for Smart Kitchen Summit 2020, which takes place Oct. 13–15 and, this year, is completely virtual.

One thing that’s become clear over the past few weeks is that many folks haven’t attended, let alone spoke or exhibited at, a virtual summit before. Heck, for us, this is our first big one as well.

So I thought it would be worth while to give a quick guided tour of what our event will look like by giving a tour of Hopin, the virtual event platform where we are hosting SKS 2020.

One of the reasons we chose Hopin is that it includes all of the various “locations” you normally see when you attend in-person events: a Main stage, areas for breakout sessions, exhibit areas and, of course, networking space.

And we plan to take advantage of all of these different features to make for a great interactive three days of conversation, workshops, demos and networking.

Some of the things we have on tap:

  • A live demo of 3D printing plant-based meat from NovaMeat
  • A tour of Modernist Cuisine Kitchen
  • A debut of a new restaurant-scale pizza-making robot
  • Live sessions with Startup Showcase finalists demoing everything from cultured seafood labs to taste-altering cutlery to home cooking robots.

And that’s just the beginning. Add in conversations and one-on-one networking with the leaders of companies in kitchen tech, future food, restaurant tech and more, and we are super excited about helping you come away from SKS with great ideas and the right connections to help you build your next business.

You’re probably thinking that’s great, but what exactly does a virtual event look like? Don’t worry. I did a quick walkthrough of Hopin to give you a better understanding of how it all works. Just click play below to take a quick tour.

Once your done, make sure to get your ticket to SKS because you will not want to miss out!

Meet the Startup Showcase Finalists for Smart Kitchen Summit 2020

While much of the food world has been impacted by the pandemic, there’s been no shortage of investors, inventors and innovators looking to reinvent the food system.

To me, this excitement about food tech is especially evident from the flood of interest in our sixth annual Startup Showcase, which takes place at this year’s (virtual) Smart Kitchen Summit. We were overwhelmed with applications from companies wanting to participate at our annual event that showcases the most interesting new startups building innovative new products for the future of food and cooking.

And so we’re excited today to announce the 10 finalists that will be showcasing at the Smart Kitchen Summit Oct. 13th-15th. These startups are innovating in everything from cultured meat to food waste to restaurant robotics to taste-altering utensils.

If you’d like to watch the founders of these companies pitch and go into a virtual session where they will show off their products and answer questions, get your ticket for the Smart Kitchen Summit today!

Minnow Technologies

Minnow Technologies is making an Amazon Locker for fresh takeout food. The connected food pickup pod can house takeout meals in an antimicrobial environment. Pods can be placed virtually anywhere and restaurants, food halls and other food businesses can leverage them to provide their customers and delivery providers with a safe and way to grab and go.

Cultured Decadence

Cultured Decadence is a cell-based tech startup creating a system that can produce seafood like crabs and lobsters sustainably. It does this using cell culture and tissue engineering techniques for the high-value portions of crabs and lobsters, producing no shells or wasteful organ pieces. It can also potentially eliminate the need for wild harvesting altogether and help create a more sustainable ocean ecosystem.

Satis.ai

Satis.ai is a full-stack operating system for restaurant kitchens. The system uses live camera feeds in kitchens to analyze cooking processes and provide actionable feedback to back-of-house staff in real time as well as give owners/managers business intelligence to help increase efficiency, inventory ordering and customer order accuracy.

Zymmo LLC

Zymmo’s platform is a meal marketplace and foodie social network that gives chefs a place to connect with local food lovers and potential customers. Zymmo allows chefs to publish their menus, promote their events and facilitate ordering and payments all in one app.

Bonbowl

Bonbowl is a small appliance startup making an induction-based heating cooktop along with patent-pending cookware that can be used to cook with and eat from safely. Their induction technology enables power efficient cooking that uses half the power of electric stoves of similar size. The Bonbowl pot doubles as a bowl that consumers can eat right out of, eliminating a longer cleanup process and additional hardware.

Nymble Labs

Nymble Labs makes Julia, a domestic cooking robot that helps consumers cook healthy meals for their families. The cooking robot only requires users to select a recipe, chop up or gather the ingredients for said recipe and insert them into the device. Users press a button and Julia does the rest: heating at the right temps, adding ingredients at the right time, stirring and simmering until the meal is done and ready to be served.

Taste Boosters

Taste Boosters is the startup behind SpoonTEK, the world’s first taste-altering utensil. Using taste buds, the human body’s sensors and their patent-pending ionic technology, SpoonTEK can alter and enhance taste and flavor of any food dish.

Vobil

Vobil is a startup that’s developed a voice-based e-commerce technology platform that links food ordering to connected car interfaces, allowing for entirely voice-based ordering, checkout and navigation to the store in real-time.

Kitche

Kitche is a free app for iOS and Android phones that helps users reduce food waste at home by helping change personal habits with what they buy and consume. The app uses a connection with an OCR (optical character recognition) engine and a food ontology database to help users know what they already have at home, even when they’re on the go. The app helps users understand how much money they waste every time they throw food out at home.

Piestro

Piestro is an automated pizzeria startup that has created a standalone, fully-integrated cooking system for artisanal pizzas. From start to finish, it takes three minutes to make a pizza. Piestro will be able to press pizza dough, spread sauce and shredded cheese, add up to six desired toppings, and calculate the perfect cooking time based on the ingredients and humidity. Orders can be placed either in person at a public location (e.g., shopping malls, college campuses, movie theaters, hospitals or airports) and cooked in front of the customer. Customers can also opt to get the pizza even closer to their door by ordering through an app for delivery.

Scrum Ventures Launches a New Program, Food Tech Studio – Bites!

San Francisco-based VC firm Scrum Ventures just announced Food Tech Studio – Bites!, a food tech-focused program that looks to bring together a variety of companies innovating across the food industry.  

Speaking on the phone this week, Michael Proman, Managing Partner at Scrum Ventures, said the program is something of a reinvention of the traditional accelerator model. Instead of early-stage companies receiving investment and mentorship in exchange for equity, Food Tech Studio is more about helping companies at any stage cultivate long-term relationships across the food industry: with corporations, other entrepreneurs, and industry thought leaders alike. And since the program’s partners include several Japan-based companies (see below), building relationships in the Japanese market will be a major (though not the only) focus.

As to the types of companies Food Tech Studio is looking for, the range is intentionally broad. Applicants might include everything from supply chain management solutions to food waste companies to food producers reimagining how a CPG brand could change what we eat.  

“We’re trying to create a very diverse community of companies,” Proman said. He adds that many food tech companies nowadays fit into more than one category (e.g., food waste and food traceability), and that casting a wide net will allow the program to bring together companies, partners, and mentors who might not normally mix in a traditional accelerator setting. In Proman’s own words, it’s “bringing together folks that would otherwise not have come together but have common points of interest.”

“Anytime you have upwards of 100 startups coming together from around the world, particularly startups that are at different stages or areas of the industry, I think there are a lot of opportunities [for] conversations that wouldn’t normally be taking place,” he adds.” This in turn can lead to more collaboration between the different verticals within the food tech industry.

Adding to the diversity is the list of the program’s partners, which includes Fuji Oil, instant-noodle innovator Nissin, tea company Itoen, Juchheim, the Otsuka group, and food distribution company Nichirei. 

A virtual format helps with the program’s cross-discipline-like approach. Like other programs that have kicked off in the last several months, Food Tech Studio will be online, as the pandemic makes it difficult to conduct any in-person sessions. 

Proman said the program will choose between 75 and 100 companies to participate, though they’re not married to a specific number. (“We don’t have a quota,” says Proman.) Applications are open right now and the program is slated to begin in early 2021.

Plant Jammer Gets €4M Investment for its AI-Powered Recipe Platform

Plant Jammer, a four-year-old Danish startup building an AI-powered cooking assistant, is one step closer to its goal of reaching one billion people, thanks to a €4 million investment in its AI recipe algorithm and platform. The Copenhagen-based company plans to expand its presence in the digital food space by licensing its API to third parties who can build branded customized experiences for their customers.

The new injection of capital comes from Danish investment firm Vaekstfonden, German food processing company Dr. Oetker, and German appliance manufacturer Miele. Miele had previously invested in Plant Jammer in 2018.

”Plant Jammer’s combination of recipe creation with AI is both unique and functional. We expect that this technology will be a core pillar in the connected kitchen of the future. Therefore, we believe Plant Jammer has great business potential,” says Dr. Christian Zangs, Managing Director of Miele Venture Capital.

Plant Jammer’s application, already in use by 10,000 households in Europe, allows users to build customized recipes by factoring in their individual preferences and what they may have in their home or what may be on sale in the local supermarket. While the app is focused on plant-based and vegetarian creations, partners who license the platform are not limited to those options. The database also contains food choices that include animal products and dairy; the PlantJammer app chose not to surface those results allowing the company to focus its version on a select niche.

In an interview with The Spoon, CEO and founder Michael Haase explained that partners who license the Plant Jammer’s API will pay based on the number of “calls” or accesses by users. For example, a grocery chain in Sweden can use the Plant Jammer API to develop a branded application such as a chatbox, that could include such extras as a link to online shopping. Each time a user of that third-party application builds a recipe, based on ingredients, tastes, diet, or any number of factors, the PlantJammer AI-driven database would work behind the scenes to deliver the results.

“I like to think of the analogy of the gold rush,” Haase adds. “We are interested in being the supplier of the jeans and shovels that enable others to do their jobs better.”

Personalized data from commercial partners will not be shared with Plant Jammer, but those partners can pass on generalized information via tags to allow the Haase’s company to continue to innovate on its platform. There are several areas Haase hopes to develop focused around food waste and the increased use of the excess capacity of local farmers and vendors.
Initially, the company founder says, the goal is to focus on food waste in the home. Haase says that 50% of all food waste takes place in the home, so we want people to build recipes based on what they already have in their refrigerator or cupboard.

“Our declared purpose is to empower one billion people with food habits that increase their health and the health of the planet,” Haase added.

That said, Haase admits his goal is a lofty one. “Right now, we are in a world of what I would call ‘trickle-down gastronomy’,” he says. “There is a huge divide between those whose world is focused on things such as molecular gastronomy and the masses. If we can show people that you can make something great in 25 minutes with simple ingredients, that would be great.”

Check Out This Insanely Detailed Market Map of the Alt-Dairy Landscape

Sometimes a picture tells a thousand words.

And in the latest alt-dairy landscape map from NewProtein.org, there’s a whole industry wrapped up in one highly detailed image.

NewProtein.org, which is run by Olivia Fox Cabane, has been creating these market maps for a few years, and just like those of our friend Brita Rosenheim (see Brita’s food tech market map from last year), they are amazingly detailed and help you to get an idea of the scope of this fast-growing industry.

One good way to see just how fast the category is expanding is to compare this version (1.6) to the previous one published just a couple months ago (1.5). Since that last edition Fox Cabane’s team has added algae, amaranth, barley, chickpea, microflora and pumpkin to name a few to alt-milks. Also, the oat milk category has exploded from around 40 to over 50 milks alone!

And it’s not just milk. The map details cheeses by type — wheels, blocks and wedges, sliced, shredded & grated and spreads — and breaks down down alt-butters, creamers, yogurts and frozen desserts.

One concern I had early in the pandemic was what its potential impact could be on alternative, plant-based food; the continued investment in the category has laid any potential concerns to rest. Yesterday morning we heard of another investment in cauliflower cheese startup Grounded Foods and today Oatly announced a monster $200 million round. This type of investment has been repeated over and over in the past few months and, as this up to date market map shows, the space continues to grow at an astounding pace.

You can see the full map in detail by clicking here. And make sure to check out NewProtein.org for this map and others.