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food tech

January 2, 2020

As We Enter a New Decade, Space Food Has Suddenly Rocketed Into Renewed Prominence

As a kid growing up in the 70s and 80s, I’ve always had a fascination with space food.

Whether it was the idea of astronauts drinking Tang or reading stories about how the Space Shuttle crews would prepare their meals and then try to eat in the microgravity environment of space, I couldn’t get enough info about how human space travelers fed themselves.

In a way, it was the very idea that these rigorously trained astronauts flying billion dollar equipment hundreds of miles above the earth’s surface still had to find time to prepare a meal that made the idea of space travel that much more relatable to a kid like me.

And so now, for someone who has always been fascinated with the idea of feeding people hundreds or millions of miles away from earth, I have to say this past year has been an exciting one. That’s because every few weeks or so a new story pops up about some new research effort to develop ways to feed people in zero gravity.

In short, as we leave one decade and enter a new one, it seems space food has rocketed back into prominence.

Here’s a sample of some of the space food news from 2019:

In October, Aleph Farms grew meat cells in space. For the first time ever, meat cells were produced in zero gravity as this Israeli startup made “great steaks” using a 3D bioprinter in the Russian section of the International Space Station.

In November, a Cygnus rocket launched carrying samples of red wine. A French startup called Space Cargo Unlimited is sending the vino into orbit with the intention of studying how space radiation and being in a state of constant free-fall impacts biological aging processes.

Accompanying the wine on this same rocket trip into space was an oven designed for actually cooking food in orbit. Astronauts usually eat pre-cooked food heated with water, but if this oven works they will actually be able to cook food in space. In late December, a space crew aboard the International Space Station baked sugar cookies using the space oven and will bring them back to earth to study them.

Just last week, we heard that SpaceX will be flying coffee and hemp cultures into space this year to see how what the impact zero gravity has on the plants. Colorado-based agricultural company Front Range Biosciences is partnering with SpaceCells USA Inc. and BioServe Space Technologies to put 480 samples aboard a March 2020 cargo flight from Elon Musk’s space startup.

Elon’s brother Kimball also is thinking about feeding people in space with his own startup Square Roots, developing self-contained hydroponic farm modules that he says could one day be used on Mars.

Earlier this year we heard about Space Food-X, a Japanese consortium of 30 or so companies, researchers and governmental organizations looking to develop ways to better feed people in space. Led by Japanese space agency JAXA, venture capital firm RealTech Fund and consulting firm SigmaXYZ, the group has a five-phase plan stretching through 2040 to develop sustainable food systems.

Above: The future of space food as envisioned by Japan’s Space Food-X

With the glut of space food news over the past year or so, it got me to wondering why? Why is there a rapidly growing interest in feeding people in space?

One obvious reason is the renewed interest in space travel in the US and abroad. With Space-X and Blue Origin inching us closer to more affordable space travel and Russia, China and the European Union investing heavily in space programs, it just makes sense that developing food systems for space would be a part of that.

I also think it’s because we’ve moving closer to a reality of long-term space travel and permanent habitation. Whether it’s the actual habitation of Mars or some other place in the galaxy, simply packing up freeze dried food won’t cut it. If there are people on a space station or a settlement on Mars, we need to develop ways to feed them over long time periods in space, which means actually growing food in space.

Finally, if we learned anything from the first space race between the US and the Soviet Union, it’s that the effort to feed people in orbit ends up paying dividends here on earth. Sure, you get fun foods like Tang and freeze dried ice cream, but there’s also big ideas like gas fermentation born out of space agency research decades ago that is being further developed today as a way to create more sustainable protein sources.

So as we enter a new decade, I have to say the space food nerd in me is getting pretty excited, not only because it seems we’re seeing real effort across the globe to develop sustainable food systems for space that could help would-be Mars colonizers feed themselves someday, but also because I’m excited to see how all this effort to develop food in the toughest of environments could be used to feed us non-astronauts here on Earth.

December 18, 2019

Podcast: What Does Nomiku’s Demise Mean For Consumer Sous Vide?

Last Friday, Nomiku announced it was closing its doors.

Alongside Anova and Sansaire, the San Francisco based startup founded by Lisa and Abe Fetterman was part of an early class of consumer sous vide startups looking to democratize the high-end cooking technique through technology. Now, nearly a decade after the publication of Modernist Cuisine, only Anova is left standing (after being acquired by Electrolux) while Nomiku and Sansaire are no more. So what does it all mean?

No spoilers here! You’ll have to listen to The Spoon editor podcast to find out.

In addition to discussing the end of Nomiku and the broader meaning of it all, the Spoon editor team also discuss the following stories:

  • Winners and losers in kitchen Kickstarter in 2019
  • Blue Bottle wants to become waste free in one year. Is that too aggressive?
  • What is this about breast milk grown in a lab?

As always, you can listen to this episode of the Food Tech Show on Apple podcasts or Spotify, download directly to your device, or just click play below.

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November 29, 2019

The Spoon 2019 Food & Kitchen Tech Gift Guide!

With our bellies full of delicious food and leftovers just waiting to be, well, gobbled, it’s time to turn our attention from gluttony to giving presents. And if you’ve got a foodie in your life, or a techie, or some kind of foodie techie, then we have compiled the perfect gift guide for you!

The Spoon staff has gone over all the gadgets, gizmos and other great stuff we’ve encountered throughout the year and assembled them into one handy-dandy list. Take a look and let us know what you think!

CATHERINE LAMB’S PICKS:

Silicone Straws
We all know that we shouldn’t be using single-use straws because they end up in landfills and oceans. But many reusable straws are large, tricky to clean, and too awkwardly shaped to carry around with us to the office or our favorite lunch spot. That’s why these colorful silicone straws from Food52 are such a win. Not only do they look pretty; they’re also flexible so you can bend and store them in their accompanying carrying cases. Bonus: They come with a squeegee for easy cleaning. A four-pack is $25, so that shakes out to four holiday gifts for under 10 bucks each!

Photo: Willie’s Remedy.

Willie Nelson CBD Coffee
If you need a gift for someone who loves country music, coffee, and is a slightly adventurous (or just two of the three), a bag of beans from Willie’s Remedy may be just the ticket. The coffee from Willie Nelson’s company is infused with CBD, the trendy wellness ingredient that’s the non-hallucinogenic chemical compound in the cannabis plant. It’s meant to promote relaxation and focus, giving you that caffeine boost without the jitters. (Bonus: It’s tasty stuff.) Buyer Beware: While Willie’s Remedy coffee may ship openly around the U.S., CBD-infused food and beverage is technically not approved by the FDA.

Photo: Bright Cellars.

Bright Cellars
There are those people who are really hard to buy gifts for because they already have everything. But one thing that no one (alright, hardly anyone) has enough of is wine. Especially if it’s personalized to their tastes. Bright Cellars is a wine subscription service that uses a short quiz to curate monthly wine deliveries tailored specifically to the recipient’s preferences. It uses feedback to further personalize the wine selection — so it’s also a tool to teach you more about what wines tickle your fancy. Prices are flexible and start at $100.

JENN MARSTON’S PICKS:

GoSun Reusable Cutlery
I’d bet money that for most people who do the whole stocking stuffer thing (raises hand), only about 10 percent of the gifts involve items that are actually useful. But if you want to branch out from chocolate coins and lip balm this year, consider investing in a few pairs of GoSun’s portable utensil packs. The set of reusable cutlery comes with a stainless steel fork and spoon nestled in a metal case roughly the size of a credit card. Pieces are dishwater safe and, in theory at least, can help us curb the amount of disposable cutlery used at QSRs and fast-casual restaurants. The sets are available for $20 each, which is pricier than chocolate coins but exponentially more useful. The only drag is that they don’t actually ship until February 2020, so a photo of the product in someone’s stocking will have to do for the holidays.

Ember Mug 2
Ember released the second-generation version its temperature-controlled mug in October of this year, which makes it an obvious candidate for our 2019 guide. Dubbed the Ember Mug 2, the ceramic “smart” mug keeps your coffee or tea heated to an exact temperature for hours by talking to your phone, which controls the temperature via an app. Yes, the new version is pricy: $99.95 for the 10 oz. mug, $129.95 for the 14 oz. version, and $179.95 for a travel mug. But if you have a loved one who particularly hates microwaving lukewarm dregs of coffee, the Ember Mug2’s longer battery life and touchscreen interface on the mug might just be worth the price hike.

Ponix System Herbert Farm
Got health-conscious family members on which you’re willing to splurge this holiday season? Consider buying them a vertical farm that hangs on the living room or kitchen wall. Ponix System’s Herbert farm uses LEDs and software to grow plants directly in water, with no need for soil. The unit can grow up to 15 plants at once, which is more than enough to provide fresh greens to a single household. The best part of this product is that you can save additional space by mounting Herbert onto the wall. The system goes for €490.00 right now. If you’re outside of the EU, expect additional shipping fees that are determined on a case-by-case basis.

MIKE WOLF’S PICKS:

Image credit: Equal Parts

Equal Parts Cookware and Coaching
No matter how much you cook at home, it’s always good to have a friend you can rely on for cooking advice. If you (or someone in your life) haven’t found that person yet, you might consider a cookware set from Equal Parts. Each set of cookware from this new cookware brand targeted at millennials comes bundled with two months of coaching provided through text messaging, which allows the home cook to ask about anything from techniques to recipe recommendations. I’ve been trying out the coaching service in preparation for Thanksgiving and find my coach responsive and knowledgeable. The cookware+coaching bundles start at $65 and go up to $500 and can be found on the Equal Parts website.

Terra Kaffe TK-01 Grind and Brew Coffee Machine
If you or a loved one has been looking for the closest thing to a coffee robot for the home, the Terra Kaffe TK-01 might just be it. This grind and brew coffee machine allows you to make pretty much any coffee drink under the sun with a few touches of the button. With the ability to optimize your favorite drink and save a specific formulation using the user friendly touch screen, the TK-01 could be the perfect gift for the coffee snob who thinks (s)he has everything. And because it grinds from whole beans stored inside an internal reservoir, it’s more environmentally friendly than that old Keurig, and could be a good gift for someone looking to put pod-based coffee behind them. Priced at $775, you can pick up a TK-01 for $675 using the discount code BF2019 for a limited time.

Sparkel
Just because you can doesn’t mean you should, unless of course it’s adding bubbles to a beverage. That’s my and my family’s attitude at least since we’ve been testing out the Sparkel home carbonation machine and add fizz to everything from sweet tea to cold brew coffee to golden milk. The Sparkel, which is available in a starter pack for $99 (or $119 for a Smeg-ish color like pink or light blue), is a good gift option for anyone in your family who loves to try out new types of beverages or just consumes tons of sparkling water.

CHRIS ALBRECHT’S PICKS:

Cinder
A sous vide cooked steak is delicious, but it can be a hassle. You have to bring the water to temp, then seal up your meat in plastic (yuck), heat it in the bath for a long time, and then after all that you have to get a pan or grill ripping hot so you can sear it. Ugh. Who wants to deal with all that? The Cinder grill is like a George Foreman grill on steroids that does all of the above in one device. It offers precision sous vide style cooking with no water bath, no plastic bags, and you can sear it on the same device — and the results are delicious. At $429, the Cinder is a lot more expensive than a sous vide wand, but the time you’ll save will make up for it.

Freshly Meal Plan
I tested a lot of prepared meal delivery services this year and while Freshly wasn’t the cheapest, it was the tastiest. Freshly offers a wide range of meals like Sicilian Style Chicken Parm, Sausage Baked Penne, and Coconut Green Curry Chicken. They arrive already made and packaged up so all you have to do is pop them in the microwave, plate and enjoy! Perfect for busy folks and families looking for a little variety in the weekly dinners. You can gift four meals for $50.

Magically delicious

Magic Spoon
Sugary breakfast cereals are delicious, but also… packed with sugar, which is a no-no. Enter Magic Spoon, the “healthy” sweet breakfast that is reminiscent of your childhood but accommodates your adult lifestyle. It’s gluten-free, keto-friendly, packed with protein and most importantly, SUPER TASTY. So you can eat like a kid without any adult guilt. It does, however, come with an adult price, costing $40 for a four-pack, but having gone through four boxes myself, it’s worth trying at least once.

Those are our picks! What do you want for the holidays? Leave us a comment and let us know!

November 28, 2019

The Spoon’s Black Friday 2019 Food Tech Deal Roundup

You may not have fully digested that pumpkin pie yet, but it’s time to start shopping for Black Friday deals.

To help makes things easier, we’ve put together the top food tech and kitchen tech Black Friday deals in one place. We’ll be updating this post throughout the next couple days, so make sure to check back.

If you see a good deal you think we haven’t mentioned yet, drop us a line.

DrinkWorks Home Bar for $199 (50% off)

If you’re lucky enough to live in a state (Florida, Missouri, California, Pennsylvania and New York) where DrinkWorks has began selling its pod-based home cocktail robot, you can take advantage of a half off deal for Black Friday. Prices goes up on Cyber Monday, but those same residents can still save $100 on the Home Bar through December 31st. To take advantage of 50% off pricing, use discount code BLACKFRIDAY on the DrinkWorks website.

Terra Kaffe TK-01: $100 Off

While some of us are still waiting for our Spinn coffee machines, those of you still in the market for a do-everything grind and brew coffee machine can take advantage of a $100-bucks-off Black Friday deal for the Terra Kaffe TK-01. Use discount code BF2019 at checkout on the Terra Kaffe website for a limited time to get this barista-in-a-box for $675.

Nomiku Meals: 40% Off

While still selling its consumer sous vide appliance, Nomiku has largely pivoted to focusing on its sous vide ready meals. This week the company is selling all of its meals for 40% off. Use discount code BLACKFRIDAY at checkout.

Instant Vortex Air Fryer: $79

You finally joined the pressure cooker crowd last holiday season, so isn’t it time you try an air fryer? Walmart is offering $40 off on the Instant 7 in 1 air fryer for Black Friday.

Tovala Connected Steam Oven: $99

As Chris wrote about earlier this week, the Tovala connected steam oven is on sale through Black Friday for $99 (regular retails is $299), provided you buy a minimum of six meals for the scan and cook appliance.

PicoBrew Pico C Beer Brew Appliance: $150 Off

PicoBrew products are perpetually on sale nowadays, but you can pick up an especially good price this Black Friday by scooping up a Pico C for just $249, which is $150 off the list price. You can get this and lots of other deals on the PicoBrew offers page, no promo code needed.

Brava Smart Oven: $250 Off

Brava just got bought by Middleby, so it looks like the company’s celebrating by dropping the price on its smart oven. You can pick up the Brava oven “Starter Set” for $250 off the regular price of $1095 over on the company website.

Anova Pro: $100 Off

Anova usually has a bunch of Black Friday deals on offer and this year is no exception. The sous vide market leader’s latest product, the Anova Pro, is on sale for $299 this Black Friday, $100 off the list price.

Free Impossible Burger at BurgerIM

If you want to step away from your computer on Black Friday (we recommend it), new burger chain BurgerIM is offering a free Impossible Burger to any guest with the purchase of a BurgerIM burger. The chain has 212 locations and you can find out if one is nearby on their website.

Suvie: $200 Off (Black Friday Only)

If you want a home cooking appliance that truly does it all, you might consider the Suvie multi-zone cooking robot. The appliance can cook a protein, starch, veggie and sauce all the same time and has a built-in refrigerator to keep things cool while you’re away. All that functionality isn’t cheap – the Suvie is normally $1,199 – but for today only you can get $200 off by using the discount code BF200.

Cinder Precision Grill: $80 off

Chris had the Cinder precision grill as one of his food tech holiday picks, so if you want to give this unique dual cooking surface precision heating appliance to the foodie in your life, you can pick one up today for $349, a full $80 bucks off full retail. The deal is Black Friday only, so better hurry.

ckbk: $24.99 (50% off) for the ‘Spotify of Cookbooks)

Why just buy someone a cookbook when you can buy them pretty much every cookbook under the sun? The ckbk service is aptly called by some the Spotify for cookbooks, giving the subscriber access to over 400 cookbooks. You can get a year subscription to ckbk for $24.99 or a six month subscription for $14.99 through this week.

Meater Connected Thermometer: 20% Off

The Meater connected thermometer is one of those gifts that seems like they were designed in a lab to perfectly fit the tech-forward griller in your life and today you can get 20% off the Meater or any other product in the Meater store.

November 5, 2019

SKS 2019: Why Big Food is Betting So Heavily on Startup Accelerators

So you’re a new food startup who wants to level up and get some funding and mentorship. Or you’re a big CPG company who wants to uncover the latest food trends and acquire companies already tapping into them.

The answer for both quandaries might be food accelerators or incubators. Key word: might.

At SKS 2019, we dove into the wide world of food accelerators: what are they, which types of food companies should consider them, and why they’re suddenly all the rage. Weighing in on this conversation from the stage were Natalie Shmulik, CEO of The Hatchery; Tessa Price, Program Manager of WeWork Food Labs; and Peter Bodenheimer, Partner & Managing Director of Food-X.

If you’re contemplating applying for an accelerator program or just curious what they actually entail, you should watch the whole video of the panel below. Here are a couple of standout points made by our speakers to spark your interest:

What do food accelerators look for?
All of the panelists agreed that when searching for candidates for their programs, fit is critical. Shmulik emphasized the importance of a good founder presence. Price said that companies have to align with WeWork’s values and offer some technology that can accelerate WeWork’s ecosystem. For Bodenheimer, though, one of the biggest factors is persistence. “When the sh*t gets tough, will they stick with it?” he asked.

Why are food accelerators so hot right now?
You may have noticed that food accelerators seem to be popping up left and right lately. According to Bodenheimer, this is at least partially because of Big Food companies. He explained that large food and beverage companies typically only allocate 1-2 percent of their budget to R&D, so they turn to accelerators as a way to access more innovative products. Sometimes this can be productive, but other times it can be muddy, especially if the Big Food company doesn’t have a clear objective for their program.

So, what are the newest food trends?
Of course I wasn’t going to let these industry experts off the stage without asking them about the innovative new trends they were seeing bubbling up at their respective accelerator/incubator programs. Shmulik noted that more and more companies were looking to make eating an experience, not just a task. Price spoke about personalized nutrition and on-demand ordering, and Bodenheimer said he’d seen a lot of companies tapping into food as medicine, plant-based offerings and CBD.

If you want to hear the rest of the panelist’s up-and-coming dining trends to watch, or learn more about food accelerators in general, watch the full video below.

SKS 2019: Building a Food Accelerator

October 23, 2019

SKS 2019: How Data Can Help You Live Longer — and Drink Better Cocktails

You might think that in order to make a perfect cocktail or figure out your healthiest foods, you need to channel the mind of a mixologist or nutritionist. But what if it’s more useful to get into the head of a data scientist, instead?

That’s what Marc Drucker and Jacques Moore of Drinkworks, which makes an automated countertop cocktail and beer making machine, and Victor Penev of Edamam, the company putting a data layer on the Internet of Food, spoke about on the SKS 2019 stage earlier this month.

Penev argued that dietary behavior change is difficult; people don’t like working hard to figure out how to eat better. At Edamam, he and his team are figuring out ways to leverage data to help you figure out what to eat, and then get that food to your kitchen without any added work for the consumer. “It’s a no-brainer solution,” Penev told the SKS audience.

The Drinkworks team is taking that level of personalized convenience and applying it to one of our favorite things: cocktails. The company wanted to create a countertop drinks machine that would be different than anything else on the market. To figure out what that would look like, they turned to data — what people want to drink, what times of day they’re drink it, and how exactly they want those beverages to taste. “Data really is the key to our product development,” said Drucker. “Probably much more so than the traditional ethnographic interview systems we used the first time around.”

Check out the video below to learn how companies are harnessing Big Data to make kitchen products that can do everything from improve your Happy Hour to figure out how to make you eat healthy enough to live to 120 years old. It’s an awesome, nerdy conversation that will make you appreciate just how many numbers go into kitchen product development.

September 29, 2019

From Voicebots and Loyalty to Data and Delivery: What Are the Next Big Hits (and Misses) in Food Tech?

This is a guest post written by Brita Rosenheim, Partner at Better Food Ventures. This Food Tech Industry Landscape and state-of-the-industry analysis are intended to help operators, entrepreneurs and investors in the food system to understand the quickly evolving themes and trends currently impacting the food tech industry. You can meet Brita at Smart Kitchen Summit on Oct 7-8th.

I have been tracking the food tech ecosystem for the past decade, and along the way have seen many business models and fads come and go, from daily deals and local loyalty schemes, to meal kits and the on-demand convenience economy, to the ever elusive promise of personalization via some version of “Pandora for Food”. 

Reflecting on the profound changes and growth that have occurred within the ecosystem over that time frame, I’ve decided to make significant adjustments to the annual Food Tech & Media Landscape to reflect today’s new realities. In the most recent year we have seen previously hot sectors cool (like e-commerce meal delivery and guided cooking); new sectors take shape (like personalized nutrition and voice-driven platforms); and many B2B platforms that are leading to, among other things, new cross-sector “enabling technology” plays. 

Here’s a brief primer on the latest Food Tech & Media Landscape before I dig into my key takeaways below:

  • This is a heatmap, not a comprehensive catalog: While clearly not exhaustive, this map is meant to illustrate the layers and variety of technology solutions, early stage to mature, both consumer-facing and B2B technologies. Food tech is a tremendous global opportunity, however in order to narrow the perspective (and eyestrain!) I have only included technologies with a US customer/user-base.
  • “Food Tech” here means food distribution through end consumption: Depending on which hat you wear, and where you sit within the ecosystem, “Food Tech” can mean many things. Whereas my colleague Seana Day publishes an AgTech Landscape, which maps seed through supply chain technologies, this landscape meets her in the “Messy Middle” with traceability/sustainability platforms, and then moves further downstream to food/bev product innovation, media, marketing, and the many varied paths towards end consumption.
  • Focus is on IT-driven, primarily VC-funded technologies: While VC funding is not a requirement to scale, it is often an enabler of growth, and this Landscape primarily highlights innovative startups and higher-growth companies that are enabling the food ecosystem via technology. Which means, although still part of the Landscape’s title and framework, there is a significant decrease of media categories versus previous versions of the map, reflecting the broader shift and struggles of the media industry with few avenues for content monetization. Separately, given that food ecommerce is no longer niche and is now integral to the strategy of most brands, the ecommerce lens has been shifted to focus on technology solutions and platforms within fresh/grocery and meal delivery.
  • The new doubledecker format helps to simultaneously frame the evolution of the consumer consumption journey from in-home to out-of-home, while also highlighting enabling B2B technologies that span multiple sectors and/or categories: The top portion of the Landscape is organized left to right by a customer’s final location of engagement/consumption in an effort to categorize the variety of technology and media players shaping how consumers discover, cook, order, consume, and enjoy food experiences today. The horizontal band at the bottom breaks out a number of “Enabling Technologies”, recognizing that a growing number of B2B food tech companies are connecting multiple partners to create a more robust food system.
  • Hardware is (mostly) unplugged from this landscape:  You will note this Landscape does not carve out dedicated categories focused on robotics, automation and IoT devices, despite the recent momentum. This is intentional, as the increasingly crowded food-related hardware space warrants its own dizzying landscape analysis. For example, The Spoon recently created a thoughtful Food Robotics Market Map that addresses a number of hardware-driven sectors. I will say that, in general, many of the VC-backed hardware devices have not really scaled to success and we should expect more downround financings, consolidations and acquisitions in the near term. 

And now, onto my thoughts and analysis on the recent shifts in the food tech ecosystem:

IS CONNECTED CONTENT PANNING OUT? 

Alongside next-gen IoT cooking innovations, over the past couple of years we have seen a number of tech-savvy recipe content publishers leveraging technology platforms in order to transform content into guided and conversational cooking offerings.

However, despite the tremendous breakthroughs entrepreneurs have made to augment an in-home cooking experience that is more convenient, enjoyable, personalized or nutritious,  this “connected content” category has largely remained in the “nice to have” business model stage (versus “need to have”).  To date, neither corporations nor consumers have been willing to foot the bill for recurring revenue around additional capabilities and insights.

As of yet, the connected kitchen ecosystem that was supposed to be a bridge to new business models like product/content subscriptions, ecommerce, advertising or SaaS data plays, has simply not yet panned out the way most entrepreneurs had hoped.

While everyone believes there is value in the data from smart devices, to date not many have been willing to pay for it. That said, a recent announcement by Discovery (via The Food Network) and Amazon (via Alexa) shows that the dream is still alive, as the two companies plan to launch a live action subscription service (at $7/month) to provide cooking instructions, recipes and connected grocery services (via Amazon, Instacart and Peapod) in select markets this October.

‘PERSONALIZED NUTRITION’ SHOULDN’T REQUIRE PRECISION OUTCOMES

While “personalized nutrition” is a big buzzword these days with CPGs (including Mars, Kraft Heinz, and Nestle) using the term to boost their innovation cred, a bulk of the funding and acquisition activity in the space has actually been around nutraceutical/vitamin companies (likely due to healthy ecommerce recurring revenue models) rather than diet/food-driven technology platforms. 

One issue which has hindered many startups in this category is that there are currently few straightforward business models outside of ecommerce or subscriptions, and retention has proved to be quite challenging. The B2B SaaS market has recently begun to develop and remains promising, however to date, many of the technology platforms, whether direct to consumer or B2B, just haven’t scaled.

Beyond business model challenges, I believe a key issue within this sector is that many companies are trying to personalize with the goal of chasing a precision outcome that is just not possible. Normalized human behavior, especially when it comes to food, is simply not precise. Many companies have built technologies that require 1) an engaged user base, 2) active tracking of specific food/health behavior, and/or 3) accurate self-reporting – which, respectfully, are often fleeting, imprecise and inaccurate.

There are absolutely times that a prescriptive approach is helpful in order to keep health goals on track, or to manage chronic illnesses, but much like the many, many (many) “Pandora for food” concepts I have seen over the past 10 years – all of which promised to tell me precisely which recipe, dish, restaurant, drink or product I would undoubtedly love – I believe it is a mistake to build upon the premise that there is one (or few) right answers, when in reality, there are countless iterations of success. 

Thus, the next generation of personalized nutrition platforms should 1) be versatile, adaptable and seamless enough to only warrant passive engagement; nudging the consumer towards healthier decisions, 2) re-envision how to minimize inputs (if any) of food/health behavior (outside of on-boarding and updates), and 3) eliminate the need for self-reporting. 

On this front, in the near term, we are seeing an uptick of momentum in B2B platforms that are setting a data foundation and/or nutritional lens in order to enable various players throughout the food ecosystem to provide enhanced and personalized health experiences. For example, Diet ID has partnered with SunBasket to gather insights on customers’ dietary patterns and seamlessly help recommend meals that align with their goals. Edamam recently partnered with restaurant/catering companies like Juice Generation and ZeroCater to easily integrate nutrition and dietary info across all menus and dishes. Lighter Nutrition, has recently partnered with Mass General Hospital (among others) to provide an enterprise platform for health care providers to be able to customize meal plans and grocery shopping for their patients. 

As I mentioned during a talk at Groceryshop 2019, I think food retailers/grocers are in a particularly unique position to impact healthy choices. Wellness is a clear strategy as grocers look to differentiate in an increasingly commoditized sector, and thus while the national chains have more budget for these initiatives, it is all the more important for small/midsize grocers to compete. Regional grocer Heinen’s is ahead of the game, as they hired a chief medical officer and chief dietitian years ago, but they recently kicked it up a notch with the recent announcement highlighting their own Fx platform for personalized diet plans. For grocers without their own chief medical officer, there are startups like FoodMaestro and Spoon Guru, which partner with grocers to layer health data into the shopping experience. 

In summary, the personalized nutrition technology space shows huge potential in the long-run and while it is showing some momentum in the short-term, there are still fundamental challenges to “personalized nutrition” platforms that will likely take this sector more time to mature.   

VOICE AND BOTS OFFER A NEW AVENUE OF ENGAGEMENT

Restaurants, brands, retailers and advertisers have increasingly started to think in terms of conversations (rather than one-time transactions or ad placements) in order to maintain consumer engagement and engender lifetime value. 

In addition to McDonald’s recent acquisition of drive thru AI-voice platform, Apprente, the last couple of years have been witness to a surge of AI-driven conversational platforms for the food industry. From automated brand communication to voice-driven platforms focused on nutrition, grocery, coffee, online ordering, drive thrus, and even Back-of-House solutions focused on restaurant bar inventory, there are numerous use cases to ditch the typing (or phone, pen and paper!) and streamline via conversational technologies.

THE PRIMACY OF FIRST-PARTY DATA: DATA ANALYTICS COMPANIES ARE GETTING BOUGHT BY THEIR WOULD-BE CLIENTS

Counter to the more traditional network effect approach where clients of software companies benefit from leveraging their data by blending it with that of their competitors, an interesting recent trend has emerged where a handful of early stage AI-and data-analytics startups within the food, retail and restaurant sectors were acquired early on by a customer in order to bring data and insights in-house. 

This highlights the ever increasing primacy of first-party data as a competitive differentiator. Recent examples include McDonald’s purchases of Dynamic Yield, Walmart’s acquisition of Aspectiva and even Instacart’s acquisition of MightySignal.

THE CONVERGENCE OF “OMNI-CHANNEL MEALS” 

There has been an overall convergence of in-home food channels that one might call “omni-channel” consumer food delivery as consumers are making less of a distinction between delivery of groceries, prepared meals, meal kits, e-commerce CPG purchases and restaurant delivery.  

When Amazon acquired Whole Foods two years ago, I hypothesized that the Amazon/Whole Foods combination would be a threat to both brands and local restaurants. I believed that the competition from a more streamlined grocery category capable of delivering its own in-store prepared food, private branded products and meal kits ( a “grocerant” platform) combined with Amazon’s logistics, would be a threat to local restaurants. However, to date, it has not played out that way – which in part shows how hard it really is to execute on a successful food program.  

PRIVATE EQUITY’S GAZE SHIFTS FROM RESTAURANTS TO RESTAURANT TECH 

As private equity activity continues to sizzle in the restaurant sector, we are seeing private equity players begin to enter the restaurant tech category via rollups and mergers of incumbents. That said, while you would think some of these investors are looking for synergies or operational efficiencies among their restaurant portfolio, there is actually little overlap between the restaurant and restaurant tech private equity investors stepping into the space (save for Danny Meyer’s Enlightened Hospitality).   

Some recent private equity entrants to the space include Marlin’s merger of Fourth and HotSchedules, Vista Equity Partners and Enlightened Hospitality Investments cash infusion into Gather, and Great Hill’s $65 million investment into Paytronix last year. 

The food tech and restaurant tech sectors haven’t quite caught up to the broader financing ecosystem, however, as Pitchbook notes that PE-led acquisitions accounted for almost 40% of North American M&A volume in 1H 2019 (up from a historical average of <30%). 

RESTAURANT DELIVERY CONTINUES USING “GO BIG OR GO HOME” PLAYBOOK

We continue to see a huge wave of continued consolidation in regional restaurant delivery networks as the national players need to keep scaling in order to lower per- customer costs in the technology, marketing, infrastructure and customer support realms. Nationally, Caviar’s recent $410 million acquisition by DoorDash was notable given there were no buyers when it was being shopped three years ago (reportedly they were asking for $100 million), but fast forward to 2019 and Square was able to sell it for a significant premium. 

Softbank, a major investor in DoorDash, is famously known to be a believer in the market-grab (i.e. “go big or go home”) philosophy and likely used that as justification for paying the premium over Square’s acquisition price. It is questionable whether Caviar’s business performance alone could have justified paying that premium. Time will tell whether the combination of DoorDash and Caviar will provide enough market momentum to get both companies to stop bleeding cash.   

FOOD TECH SERVES LUNCH FOR CORPORATES

The convenience economy is no passing fad. And while we have seen many food delivery companies unable to “go big” already “go home” through shutdowns and firesales, it has also paved the way for new, and capital efficient approaches to personalized food distribution. Within this, corporate meals have been a particularly bright spot.   

The fundamental challenge of most food delivery companies has been to make the economics work to deliver one meal to one person/family across different places and times. In contrast, as the entrepreneurs behind the 40+ venture-funded corporate lunch startups have figured out, group dining can actually deliver profitable margins. As such, there have been new crops of competitors entering the fray on a regular basis; 35% of these VC-funded concepts were founded in only the past 5 years. 

But as we discussed on the “Future of Corporate Lunch” panel at SKS 2018, there are actually a plethora of tech-enabled competitors vying for the business opportunity of the lunchtime worker – ranging from quick service brands like Sweetgreen, who is using the recent cash infusion to support corporate delivery platform Outpost, to last mile delivery services from restaurants and dark kitchens, to pre-made meal solutions from retailers, grocers and D2C ecommerce players. And don’t rule out in-office smart vending, IoT, robots, or of course, the incumbent institutional dining providers.

As an aside, the same volume-driven economic motivator is also bolstering an increased focus on college towns and campuses, especially since they can deliver population density outside of major markets. Besides college food marketplace Tapingo, which was acquired by Grubhub in 2018 $150 million, you will find a number of other college-focused food platforms in the Landscape including Kiwi Campus, Snackpass, and Hooked. Even Sally the salad-making robot is heading off to college!

While the economics of corporate lunch delivery can be solid, we have not yet seen even the beginning of the national rollups in this space. As most corporate and catering startups are still regional (even if the regions are large or span multiple parts of the country), I predict this will be a compelling area of consolidation in short time.

WITH THIRD-PARTY TECH “PARTNERS” LIKE THESE DO RESTAURANTS NEED ENEMIES?  

As we initially discussed in our 2018 Restaurant Tech Ecosystem report, it’s tough to be a restaurant or hospitality operator today. We’ve increasingly seen a myriad of issues cannibalizing operators’ margins, including rising rents and labor costs, as well as the onslaught of third-party ordering/delivery services. And simultaneously, operators are being bombarded by a nonstop offering of emerging technologies which are promising front-of-house (FOH) and back-on-house (BOH) efficiencies.

Currently, one of the most talked about threats to restaurants’ income statements are from third-party ordering/delivery technology “partners” that are skimming significant margins from restaurant operators for off-premise orders (both take-out and delivery). 

These third-party marketplace partners are selling restaurants the chance to increase reach and volume through delivery and larger platforms, arguing that the additional incremental sales volume is pure margin due to significant fixed costs in the restaurant model. But that lens is too simplistic, as off-premise sales include additional indirect and hard to measure costs, and many operators are actually reporting negative margins on third-party delivery (“3PD”). For more depth on this topic you should read the medium post by the CEO of customer engagement platform Thanx, in his comprehensive takedown on the massive disruption facing restaurants today.

Beyond P&L implications, there is also a data gap with many third-party marketplaces, as many of these partners are looking to capture the customer data for their own platform’s success. When they are unwilling to share even basic data on the restaurant’s own customers, the 3PDs are showing their hand in that they view these restaurant customers as their own customer base.  

THE BIFURCATION OF RESTAURANT CUSTOMER LOYALTY: THIRD-PARTY ORDERING/DELIVERY MARKETPLACES ARE POISED TO TAKE OVER AS UNIVERSAL LOYALTY PLATFORMS

One of the early trends I tracked in local tech was the digital reinvention of the punch/stamp loyalty card – with startups promising one universal loyalty account to replace them all, by using gamification, check-ins, push notifications, digital wallets and the lure of a network of deals at a consumer’s fingertips. 

Many startups built a business plan around becoming the universal loyalty network, spending time (and capital) to build a consumer-facing brand in order to simultaneously woo local merchants with their impressive user base. In years past this was an overflowing category in the Landscape, however the logos have dramatically slimmed as most of those startups have since either been acqui-hired, pivoted out of the food/restaurant sector or simply failed. Escaping the deadpool, Fivestars is a notable exception, having continued to successfully scale via numerous merchant verticals and geographies.

That doesn’t mean loyalty schemes have disappeared, in fact, white label (i.e. merchant-branded, not tech-company-branded) solutions are thriving, and you will see that the Landscape category focused on B2B restaurant solutions for CX (Customer Experience), Marketing and CRM (Customer Relationship Management) is bursting at the seams. I predict this category will continue to grow in next year’s iteration of the Landscape.

A key reason for the struggles of the first crop of loyalty startups was that a many of the founders and technologists lacked local merchant/restaurant experience, and struggled to create compelling win-win solutions as they tried to solve for the operational complexities related to running a long-tail, two-sided marketplace. It is a hard business to scale, and ultimately, without the network effect, the value exchange was simply not compelling enough for users (or merchants) to remain engaged. 

However, there is another lesson to be learned here that can be applied to how we think about the third-party ordering/delivery scene. Many of the loyalty startups were ultimately competing against their own customers (the merchants) for branding and mind share, which by default did not create a win-win model to best serve the interests and priorities of restaurants/merchants. This tension is again showing up with third-party ordering/delivery marketplaces, but rather than just competing for mind share, the leading third-party partners seem to be increasingly setting their sights on owning the customer’s entire journey. Grubhub’s recent launch of a loyalty program supports this thesis.

In a relatively short time, due to the ease, variety and scale offered via marketplace apps, the customer’s loyalty journey has transformed, now bifurcating to either: 1) direct ordering from the restaurant (online or in-person), or 2) loyalty to one or many ordering/delivery platforms. Thus the future success of many restaurants depends on handing power back to the operators, which is why there is such a healthy market for white-label ordering & delivery, and automated customer engagement platforms.

——————

I’ve enjoyed watching the Food Tech sector grow over the last decade, but am certain we will see even more meaningful growth in the decade to come. At Better Food Ventures, we believe technology will prove to be the single biggest catalyst to solving critical problems across the global food ecosystem, and we are particularly encouraged by the continued growth of tech-driven innovations and frameworks across the food sector.

The Food Tech & Media Landscape will continue to change as the industry matures, and as such, we depend on the wisdom of the participants in the space. I welcome your thoughts and reactions and look forward to following this sector together in the coming years. You can download the map here.

September 25, 2019

The Food Tech Show: Is The Smart Kitchen Dumb? Discuss.

The Spoon gang got together this week to discuss some of the stories we’re reading and writing about.

In this episode of The Food Tech Show, Chris, Jenn and myself talk about:

  • Fatburger’s ghost kitchen initiative
  • Why sports stadiums are becoming food tech showcases
  • Joe Ray’s piece in Wired about how smart kitchen are dumb
  • Today’s press conference at Amazon about all-things Alexa

That it. As always, take a listen to this episode on Apple Podcasts, Spotify or wherever you get your podcasts. You can also download it directly to your device or just click play below.

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September 23, 2019

Hey Joe, the Smart Kitchen Isn’t Stupid, It’s Just Getting Started

We have a rule in our house where we try to use the word “and” instead of “but.” So it is in that spirit that I write how I’ve met WIRED’s Joe Ray. I’ve eaten dinner with Joe Ray. I think Joe Ray is a brilliant writer and product reviewer.

And.

I think his recent piece on how “The ‘Smart Kitchen’ Is Very Stupid,” misses the mark and is worth responding to.

You should read the full piece, but the gist of what Ray’s complaint can be summed up in his opening graph:

The app-connected kitchen gadgets, the experimental tiny ovens, the microwaves you can talk to, and the recipe apps? They’ve failed. While our first whack at the connected home kitchen was interesting and occasionally even fun, for the most part, it has flopped like a soufflé.

To be fair, there is a lot Ray gets right: kitchen appliances should have controls on the actual devices, not just controls via an app; the apps themselves have pretty weak content; and don’t even get me started on voice-controlled microwaves.

I think the underlying issue is that Ray likes to cook. Though I haven’t eaten his food, he’s probably a really good cook. I, however, am not. And honestly, I don’t really want to learn all about cooking. Food tech, however, and connected kitchen appliances in particular, have actually helped me become a decent cook.

For example, a few weeks back I made ribs for the first time, thanks to the Traeger WiFi-connected electric smoker. I had never tried making ribs before because they seemed to take such a long time and be so complicated. Who wants to spend that many hours making something that doesn’t work out? Or, my greater fear, makes people sick because it wasn’t cooked properly.

While the Traeger had controls on the device itself, I was also able to follow the in-app recipe and more importantly, monitor the smoker remotely. Rather than going out to the smoker itself, I just pulled out my phone to make sure it was still at the right temperature and check on the timer.

The same goes for my June oven. Sure, with some practice, I could probably learn how to make cod well. But the June does it all for me with the tap of a button, and the fish turns out great. Plus, the June has multi-generational appeal in the Albrecht house. My septuagenarian parents like the fact that the oven shuts off when you’re done so they won’t forget (my dad literally used to touch all the oven burners with his hands before leaving the house to make sure the stove wasn’t left on), and my 9 year old son is able to make pizza and chocolate chip cookies (super healthy eating in the Albrecht house) on his own thanks to the June’s computer vision and automated cook programs.

It’s important to realize as well that food tech is an entirely new category in cooking; there will be some bumps in the road as appliances and consumers figure out the best way to work with one another.

I think Ray is right that if startups and appliance makers are going to disrupt the kitchen, they should spend a lot more time working on creating products that are intuitive and make the act of cooking easier. There needs to be a particular emphasis on not just hardware design, but app UI design as well.

And what I want to remind Ray of is that the needs of cooking experts are not the same as those of the n00bs or the never-want-to-be’s.

Having said all that — see you onstage at SKS in two weeks, Joe!

September 15, 2019

The Food Tech Show: Impossible’s First Retail Product is Almost Here And We’re Pretty Excited About It

We’ve been head’s down preparing for the fifth Smart Kitchen Summit (in just three weeks!), but The Spoon crew took some time this week to talk about some of the latest news in Food Tech.

Here are some of the stories we discussed:

  • The Caper smart grocery cart
  • The new bill in California that would require gig economy workers to be treated as employees and the potential impact on food delivery
  • Impossible’s first retail product, which looks like it will be a pound of “ground beef”
  • A look at this year’s class of Startup Showcase finalists for the Smart Kitchen Summit

If you want to see the startups we talk about or hang out with the Spoon crew, make sure to go to the Smart Kitchen Summit and get your tickets before they’re gone! Use discount code PODCAST for 25% off of tickets at www.smartkitchensummit.com.

As always, you can listen to the podcast on Apple Podcasts, Spotify or wherever you get your podcasts. You can also download the episode directly to your device or just simply hit play below.

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August 16, 2019

Here’s a List of the Potential SXSW Food Tech Panels You Can Vote On

It’s August, so naturally it’s time to start thinking about the SXSW Festival in March of next year. No, really, you actually should; the conference is running its “Panel Picker” right now, so if there is a particular topic you want to see discussed on stage, now is the time to let your voice be heard.

And because we at The Spoon are all about saving you time, we’ve pulled together a list of all the food tech panels we could find on the SXSW site (these are in no way an endorsement of any particular panel). Read through the partial panel descriptions (taken from the SXSW site) below and click on the links to vote up the ones you want to see.

Are We Ready for Cellular Ag?
This panel of cell ag experts and bioengineers will explore what it will take to get cell-based meat out of the lab and into the grocery store. How do we harness the potential of this revolutionary technology in a way that is sustainable and profitable?

Speakers:
Brittany Solano, Vice President, JDI
Juan Francisco Llamazares, CEO and Founder, Stamm Bio
Ahmed Khan, Founder & Editor, CellAgri
Ka Yi Ling, Chief Science Officer & Co-Founder, Shiok Meats

Turning Over A New Leaf- How Data Helps SweetGreen
In 2020 the demand from consumers for food provenance and sustainability credentials will be overwhelming. From supermarkets, to restaurants, farmer stalls and food halls, If I can’t track its origins, can I trust it?

Speakers:
Julie Vargas, Head of RFID Food Solutions, Avery Dennison
Kevin Quandt, Vice President of supply chain & sustainability, Sweet Green

Autonomous Vehicle, Going Beyond Drive — AI Farming
The Future of AI Farming, The AI will grow your food in the future. We strive to be for AI farming what HTML was for developing the internet. GenZ generation slowly disconnects from farmlands, Using AI technologies & Aeroponics which has the ability to grow crops, plants and healthy food. We view changing climate, limited resources, growing populations, and rapid urbanization coupled with advances in technology, Mobility & energy as an exciting opportunity for auto & agritech innovation.

Speaker:
pinaki laskar, CEO & Founder, fisheyebox

Delivering the Future of Commerce, Autonomously
The last mile is the final step from retailer to consumer, and a virtual battlefield for companies that offer delivery services. With 70% of consumers expected to purchase food and beverages online by 2024, the last-mile stakes are especially high for grocery retailers. Hear how the largest food retailer in the U.S. and a startup run by former Google engineers are changing the future of last-mile logistics with the world’s first fleet of fully autonomous, on-road vehicles.

Speakers:
Yael Cosset, Chief Information Officer, The Kroger Co. (Fortune 20 Company)
Dave Ferguson, Co-Founder & President, Nuro

AI, IoT, ML, Blockchain, for Purpose & Profit
Doing good business is good business. Now, intelligent technologies can help companies do both faster, more effectively, and more efficiently, no matter the industry. Join us to discuss how technologists, visionaries, businesses, and brands are leveraging AI, IoT, ML, blockchain, analytics to reduce and manage waste including carbon and plastics, to provide renewable energy while protecting investors, to increase crop production and reduce food waste, to protect food supply and therefore consumers, to ensure healthy lives and improve well-being for all, at all ages, and to build safe and smart cities and economies, end to end, all across this big blue marble that we all share, that is our shared responsibility.

Speakers:
Padmini Ranganathan, Global Vice President, Risk and Sustainability Solutions, SAP
James Sullivan, Head, Global Sustainability Innovation Accelerator, SAP
Stephen Jamieson, Head of Sustainable Business Innovation, EMEA N, SAP

New Year, New Meat: Growing Steak Without Cows!
In 2050, meat demand will increase by 70%, a rate that our planet can’t presently sustain using current agriculture methods. We simply don’t have the resources to produce meat at that supply. But what if there was a way to produce meat that meets the demand, and that uses 99% less land, 96% less water and produces 96% less greenhouse gas?

Speaker:
Isabella Grandic, Innovator, The Knowledge Society

Can Virtual Kitchens Deliver Real Connections?
Join our experts to discuss the future of restaurants in a mobile world: What happens to the connections provided by a shared dining experience? Restaurants have spent millions to create their brand: food, atmosphere, community, people. What do we lose—or gain—in the name of convenience?

Speakers:
Alex Canter, CEO and Co-Founder, Ordermark
Meredith Sandland, Chief Operating Officer, Kitchen United
Fred LeFranc, CEO, Chaos Strategist, Results Thru Strategy

Fulfillment in the City of the Future
Every city is driving towards the same universal innovation, but each city’s path will look different. While we can highlight some major shifts in future cities, there is no one-size-fits all solution to future-proofing. Every city will evolve differently, and the future approach to fulfillment should flex to meet these needs. As a tool to imagine future city landscapes – including challenges, cultural and legal shifts, and changes to the food system – Relish Works will explore five model cities, which take future city findings and fulfillment solutions to the extreme.

Speaker:
Mandy Tahvonen, Managing Director, Relish Works

Delivery + Tech: What it Means for the Future
Off-premise sales totaled $279B in 2018, and that’s expected to grow to $402B by 2022. Convenience and technology are converging to meet the needs of consumers outside the four walls of the traditional restaurant begging the question “what does the restaurant landscape look like in 10 years?” Behind the scenes is a network of integrated technology (apps, web ordering) and new business models (virtual restaurants like Kitchen United, coming soon to Austin) enabling food to be brought to people wherever they are, changing the restaurant model as we know it.

Speakers:
Jim Collins, Founder, CEO, Kitchen United
Padma Rao, Senior Vice President of Strategic Projects, GrubHub
Alex Canter, Founder, CEO, Ordermark
David Meiselman, Chief Marketing Officer, ezCater

Your Best Next Diet- Customized for Your DNA
The Keto Diet works for some, not for others. A vegan diet works for some, not for others. Why? And how do you know what diet is best for YOU? Nutrigenomics is the next opportunity in the $60 billion diet industry and the best opportunity to fuel your best life for the future. Using your genetic information, nutrigenomics is already providing answers to the question, “What diet is best for me?” by providing customized eating plans for your DNA, blood type, and the way your body processes certain foods. And we have only scratched the surface. This panel will look at nutrigenomics from the points of view of a scientist, an investor, a consumer who needs this research for health, and a healthcare professional.

Speakers:
Mike Carr, Founder, The Consistency Initiative
Alpha Germain, North America Inclusion & Diversity Specialist, Accenture
Rob Lyles, President, Cook Regentec

The Future of Cravings: AI’s Impact on Dinner
Every day, people around the world face the same dilemma: What are they going to eat? We spend hours scanning recipe sites for inspiration but there are many tedious tasks between that and actually having a meal. Do you have the ingredients? Does your local market stock what you need or an easy substitution? In an increasingly connected world, and where your smart home knows everything about you through connected devices, dinnertime doesn’t need to be so hard. Imagine if your fridge could suggest how to use zucchini, if your toilet informed AI how to make you healthier, and your phone automatically added the ingredients to your Instacart list. Learn about the future of food in which we waste less, eat healthier and make the journey from meal inspiration to the dinner table seamless.

Speaker:
Nick Holzherr, Head of Whisk, Samsung NEXT

Augmented Reality and Food: The Future of Dining
It’s time to tackle the 100-year old problem facing restaurants and dining: why are beautifully crafted dishes reduced to just a few typed words on a menu? This panel discusses the recent breakthroughs in Augmented Reality that allow for the stunning recreation of dishes in AR, research we’ve conducted with the Universities of Oxford, New Castle and New South Wales on craveability through this new medium, and the implications these findings will have on the future of dining.

Speakers:
Matt Maher, President, M7 Innovations
Dr. Rhonda Hadi, Associate Professor of Marketing at University of Oxford, University at Oxford
Alper Guler, CSO and Co-Founder of QReal, QReal
Scott Nelson, Vice President, Panera

Cultivating Food, Jobs & Inclusivity with AgTech
A more inclusive farming future is already here, with technology modernizing the world’s oldest industry to be accessible to diverse populations. This session explores how agtech can cultivate more than food to drive skilled employment, therapeutic environments, and actionable pathways to create meaningful connections between people, food, and technology. Panelists will discuss their work equipping adults with special needs and autism with successful and community-enriching careers in agtech using tools as advanced as they are approachable. They’ll also share how veterans are using the technology to reintegrate into the workforce – all while supplying healthy, hyper-local produce to the surrounding community through a decentralized supply chain.

Speakers:
Don Tobul, Owner and Operator, OD Greens LLC
Danielle Nierenberg, Co-Founder & President of Food Tank; Host of the “Food Talk with Dani Nierenberg” podcast, Food Tank
Zach Zepf, Co-Founder, Zeponic Farms
Jon Friedman, Co-founder and COO, Freight Farms

Accelerating the Future of Food
This session will bring leadership of The Food Foundry (a food industry focused accelerator program in Chicago) together with three of our successful start-up companies to talk about the future of food. Specifically we will address the areas that are primed for opportunity (local food access, new/leaner distribution approaches, how restaurants are evolving, etc.) and what roles start-ups, investors, and corporate partners have in driving this change. We’ll focus specifically on how deliberately combining resources of an experienced corporate entity, funding capital, and a human-centered design approach creates a new paradigm for working with start-ups to drive this change.

Speakers:
Nicholas Florek, Director of The Food Foundry, Relish Works, Inc
Sam Eder, Co-Founder and CEO, Big Wheelbarrow
Larissa Russell, CEO and CoFounder, Pod Foods
Anna Haas, Co-Founder and COO, Local Food Connection

Hungry for More: Solving the US Food-Waste Paradox
There’s a fundamental absurdity in our food system. Today, 40% of the food produced in the U.S. is thrown away, yet 1 in 8 Americans struggles with hunger. Redirecting even 1/3 of this food would help feed everyone in need. This critical food-waste paradox won’t be solved by one individual, one company or one idea – it requires the innovation and speed of startups and the infrastructure and influence of big companies.

Speakers:
Jessica Adelman, Group Vice President, Corporate Affairs and Chief Impact Officer, The Kroger Co., Fortune 20 Company
Emily Ma, Lead, Food Systems, X, the moonshot company (Formerly Google X)

The Future of Food: AgTech for Consumers & Farmers
The average American farm has become almost twice as large and productive as it was in the 1960s, an accomplishment due in large part to developments made in agriculture and technology — a.k.a. AgTech. However, from the implementation of rural broadband access for farmers to consumer acceptance of AgTech, there remains much progress to be made before we can reap the fruits (and vegetables and livestock!) of technological labor. What will it take for new advances in IoT, automation, satellites, biotech, and drone technology to be successfully adopted by countries around the world? Our panel of thought leaders in AgTech law, data, banking, and AI will discuss the steps necessary for a global transformation of food production, management, and distribution.

Speakers:
Roger Royse, Founder, Royse Law Firm & Royse AgTech Innovation Network
Billy Tiller, Co-Founder and CEO, Grower Information Services Cooperative (GiSC)
Adam Bergman, Senior Vice President of CleanTech Banking & Head of AgTech Practice, Wells Fargo

Food Delivery is Changing Where and How we Eat
Delivery isn’t just for pizza anymore. Food delivery services like Uber Eats, DoorDash and Seamless are rising in popularity and it’s changing the way people think about what they can order and where they can eat. In this session, we will hear from industry leaders about the signals they are seeing and how they are adapting to meet the needs of consumers. Where is food delivery going from here?

Speakers:
Mike Chuthakieo, Industry Lead, Pinterest
David Bornoff, Head of Consumer Marketing, DoorDash

Why Food Waste is a Problem
The main cause of deforestation, species extinction, river pollution, water depletion, and a significant contributor to greenhouse gas emissions is food production. This session will explain these impacts, and how to not waste food.

Speaker:
Stephen Sturdivant, environmental engineer, US EPA

The Data-Driven Food System: From Soil to Supper
Google has convened the Refresh Working Group—40 farmers, nutritionists, retailers, researchers, and consumers—to collectively examine how AI is helping to improve the U.S. food system. Farmers today are using image recognition technologies to detect signs of bacteria or fungus—such as color change, wilting, or spots—to identify pests and plant diseases. Predictive ordering algorithms are modernizing food retail and helping to cut food waste in half. Natural language processing applications can read tweets and restaurant reviews in order to identify sources of food poisoning and improve food safety inspections. Panel will include experts from Google, Austin Food Policy Council & Food Tank to discuss technologies are transforming food production, distribution, and consumption.

Speakers:
Danielle Nierenberg, President, Food Tank
Joi Chevalier, Founder, The Cook’s Nook
Ali Lange, Senior Policy Analyst, Google

Blockchain: The Recipe For a Smarter Food Supply
Blockchain solutions enable transparency and consistency by securely sharing information across the food value chain. By acting on insights from this data, organizations can drive sales, save money, and better mitigate risk by enhancing food traceability, quality, and freshness. Join us to learn why blockchain is a unique solution and how it helps deliver safe, higher quality food and greater business value.

Speakers:
Linda Pawczuk, US Blockchain Leader and Principal, Deloitte Consulting LLP
Kyle Tanger, Sustainability Leader and Managing Director, Deloitte Consulting LLP

Space ->Farm ->Fork: Satellites & our Food Supply
Imagine a world where farmers are no longer incentivized to grow as much as possible, a misguided practice that leaves much of that production left to rot for lack of a buyer. Technology can help reduce this waste as digitized and other sophisticated crop forecasting will help inform farmers on how much to grow and when. But today, food is the least digitized supply chain. Per the US Dept of Agriculture, 29% of farms lack an internet connection altogether. How can continuous global connectivity help the agriculture industry and how do we achieve it?

Speakers:
Sara Spangelo, CEO, Swarm Technologies
Evan Thomas, CEO, Sweet Sense
Micki Seibel, Investor & Advisor, Ms.

Ag, Food, and Tech Must Merge Not Collide
The average farmer made negative $1549 last year. The average child will tell you his/her food comes from a grocery store. Tech is a tool that can help farmers and consumers see a better world–for both our diets and planet. The intersection of ag, food, and tech must merge, not collide. Farmers are innovators who are demanding new tools for technology on their farms to grow more with less. We must use data that is available today to help our farmers improve their efficiency, create custom systems to figure out how to grow more with less, and sustainably. We need to make sure our supply chain all works together to produce more with less, from farm to table.

Speaker:
Bobby Chacko, CEO, Ocean Spray

On The Chopping Block: Work in the Future of Food
Robots flip burgers. Self-driving trucks deliver food. Automated kiosks take our food orders. When machines do everything, what work is left for the rest of us? As AI & automation sweep through our workforce, food industry workers are next up on the chopping block. New technologies present an array of new opportunities and challenges for workers in the industry. Business models are emerging that take advantage of tech advancements and cultural shifts around dining. But new skills are need to make it work.

Speaker:
Desmond Dickerson, Futurist, Cognizant Consulting

Bugs and Kelp, the Future Foods Feeding Us in 2030
Cellular meat and bleeding plant patties may be all the rage right now, but bugs and seaweed just might be our best bet to substantially change the way we feed our population on a global scale. Alternative crops like kelp, algae and seaweed, and alternative livestock like farmed insects are both often overshadowed by flashier techno-food solutions with wild valuations, but both are nutritionally dense and resource efficient methods to grow food that can be deployed today, with historic and cultural roots worldwide.

Speakers:
Tom Philpott, Food and Agriculture correspondent, Mother Jones
Kerry Rupp, Partner, True Wealth Ventures
Mohammed Ashour, CEO, Aspire Food Group (consumer brand EXO)
Liz Koutsos, President, EnviroFlight

Feeding 2050 – Blockchain, Lab Meat, AI, Oh My!
Our food system is at a crossroads. As farmable land decreases with increased city development, water supplies dwindle from climate change, and population growth continues at a staggering rate, food industry leaders are struggling to develop a food source that is sustainable, nutritious, and safe. While these mounting pressures could lead to a global food crisis, today’s reality also has the potential to bring about a level of scientific discovery and advancement we have never before seen. This panel, featuring experts from the Institute of Food Technologists, the FDA, Beyond Meat and S2G Ventures, will discuss what a future food system would look like if we incorporated innovations like lab grown food, alternative proteins, upcycling, hydroponic farming, and AI.

Speakers:
Maria Velissariou, Chief Science and Technology Officer, Institute of Food Technologists
Seth Goldman, Executive Chairman of the Board, Beyond Meat
Frank Yiannas, Deputy Commissioner for Food Policy and Response, Food and Drug Administration (FDA)
Aaron Rudberg, Managing Dir, S2G Ventures

How Online Spaces Have Changed The Way We Eat
We’ve all seen it happen – you sit down for a meal with friends, the food is served, and then everyone stops to take a photo for social media. There’s no denying the power of sharing the experience of food and making it a social experience. How have online spaces – food finding and delivery apps, food blogs and Instagram accounts, etc. – changed the way we eat for better or worse? Are restaurants who are ignoring this trend preserving their dignity or destined to become dinosaurs? How is this trend affecting the divide between the food haves and have-nots, or the hungry and the stuffed? We will be having a spirited discussion with experts in the food space who have reached millions through their apps, social media accounts, and television to see what’s in store for our culinary future.

Speakers:
Shahed Amanullah, Founder, Zabihah
Eddie Lin, Founder, Deep End Dining

Flexitarians Can Save the Planet
Flexitarians can save the planet, but only if food makers defy expectations of what animal-free alternatives can be. Consumers care deeply about the welfare of animals and farming’s environmental impact, they also revere the cultural and sensory experience of eating. We can’t expect people to make a trade-off. No one knows this better than Jon McIntyre, a food scientist who spent his career developing ingredients that shape some of America’s most iconic foods and beverages (PepsiCo., Solae) and leading R&D at Indigo Ag. Jon will explain how food companies, chefs and innovators can capture the appetite of flexitarians by unraveling the secrets of food, changing our understanding of gastronomic creativity and making the food we eat more planet-friendly in the process.

Speaker:
Jon McIntyre, CEO, Motif Ingredients

July 5, 2019

The Hatchery is an All-in-One Incubator for Chicago’s Food Entrepreneurs

Say you want to start a company to start selling your granola, vegan burgers or world-famous kombucha. How do you make the leap into a bona-fide business?

It’s definitely not easy. Budding food companies have to find an industrial kitchen space, funding, co-packing facilities and distribution partners. It can be really, really expensive.

That’s where The Hatchery, the Chicago-based food business incubator comes into play. “Company owners would normally have to spend 80-100K to build out their own kitchen,” Natalie Shmulik, CEO of The Hatchery, told me as I toured the facilities this week — a huge financial risk when you don’t even know if your product is going to be successful. With The Hatchery, however, nascent food entrepreneurs can rent out kitchen space, coolers, storage space, and other necessary pieces to run their own business, without investing a massive amount of capital up-front.

The Hatchery was founded three years ago when ICNC, a small business incubator, suddenly started receiving a massive influx in applications from food and beverage companies. It didn’t have a suitable kitchen space for these startups so it teamed up with Accion, which provides small business loans, to create a non-profit that would foster food businesses and provide them with a startup space and the potential for investment.

In addition to physical space, members also get free access to The Hatchery’s series of events on topics like restaurant technology, accounting, and branding. The public can attend the events for a fee. Hatchery members also get connections to some of the incubator’s partners, including large food corporations like Mondelez, Kellogg, and others. For example, ingredient provider Ingredion has a permanent chef on-site to help entrepreneurs figure out how to make their products shelf-stable, etc.

The majority of The Hatchery’s entrepreneurs work in the CPG space, but the incubator also has companies in food tech and catering (both Tovala and Farmer’s Fridge are members). According to Shmulik, a few top trends they are currently seeing are ghost kitchens, healthy snack food, plant-forward foods, and even CBD products. (Though CBD food and drink is technically illegal, Shmulk told me that the state of Illinois had approved it for food use.)

The Hatchery’s entryway.

A coworking space for members.

Large coolers and storage area.

A commercial kitchen, shared by 4-5 businesses.

Pricing varies, but Shmulik gave me a number of $2400 per month for an entrepreneur, which covers storage, coworking space, kitchen use and member coaching. The incubator currently has about 200 members and 20 businesses operating out of its space.

Lately food business incubators have become quite en vogue. Notable players besides The Hatchery are the Chobani Incubator program, D.C.’s Union Kitchen, and The Kitchen in Israel. However, The Hatchery is different in that it doesn’t take any equity, offer any funding, or limit membership to any sort of timeline. In that way they’re almost more akin to straight-up shared industrial kitchen spaces, like Boston’s Commonwealth Kitchen or Pilotworks, which offered commercial kitchen space for budding food entrepreneurs.

Of course, Pilotworks ended up having to shut down after failing to raise enough capital to continue. This doesn’t seem as much of a risk for The Hatchery, as it’s backed by companies with pretty deep pockets.

That’s a relief for aspiring food entrepreneurs in Chicago. Shmulik told me that there are only two shared kitchen spaces in the city, so it can be very difficult for entrepreneurs to secure a spot. As demand for local food rises and more entrepreneurs step up to fill that need, all-inclusive food incubators like The Hatchery will become even more of a hot commodity.

Natalie Shmulik will be speaking about the food tech startup ecosystem at SKS 2019 this October! Early Bird tickets are on sale now. 

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