Close Ad

The Spoon

Daily news and analysis about the food tech revolution

joule ready

Newly Downsized ChefSteps Dropping Sauce and Paid Content Businesses

Last week, news broke that ChefSteps had laid off a significant percentage of its staff. At the time,  it was unclear what the future held for the company other than an assurance from company CEO Chris Young that the Seattle startup and its flagship hardware product, the Joule sous vide appliance, would live on.

Now, thanks to a Facebook post from Young, we have a clearer picture of what a downsized ChefSteps will look like. Young’s note, which he wrote to the Cooking With Joule Facebook group, reiterated that ChefSteps and the Joule would live to see another day.

However, as I speculated last week, it looks like the company is getting out of the sauce business.

From the post:

I appreciate your understanding that in the coming days our focus will be on supporting our affected friends and that we may be a bit slower to respond than usual.

This also means that we will be discontinuing certain lines of business, including Joule Ready and any additional content being added to ChefSteps Premium.

I liked the Joule Ready sauce concept, even if the pricing for sauces ($4-$7 depending on the sauce) was a little high. Still, the idea of creating an easy sous vide meal without having to worry about getting the necessary ingredients to make a sauce like Thai curry or or tikka masala made life a little easier, even if it meant supplying your own protein.

From the looks of it, not enough people agreed with me. I have a feeling if the company was turning a profit or saw strong growth ahead for Joule Ready, they wouldn’t have killed the business after only half a year.

The company is also axing its paid content business. ChefSteps Premium, which offered video-centric cooking classes, in-depth how-to’s and exclusive recipes, cost subscribers a one-time fee of $39.  While it’s not clear how successful Premium was, the business clearly either didn’t have enough subscribers to justify the investment of putting new content behind the paywall or the company simply couldn’t afford to keep the team on. I do think the company made a strategic error early on by choosing to not ask its ChefSteps Premium customers to renew access annually (it was a pay-once, permanent subscription product), which negated any revenue growth opportunities as the company grew its subscriber base.

Finally, while Young didn’t go into too many details about how they ran into a cash crunch, he did drop one interesting clue:

As you’ve heard, there have been some changes at ChefSteps in the past week. Our funding situation unexpectedly changed (emphasis mine) and we’ve had to make the incredibly difficult decision to let a significant fraction of our amazing team go. This truly sucks.

While it was always assumed ChefSteps was in a good financial place because of the backing of billionaire Gabe Newell, it’s apparent now that wasn’t necessarily the case. Most interestingly, it looks like the sudden change in the health of the company’s balance sheet was not anticipated, making me wonder if either Newell called in the loan or had changed his position somehow and didn’t want to extend more credit to the company. There’s also the possibility ChefSteps had been seeking other financing and had something fall through at the last minute.

Either way, it looks like the company’s runway was suddenly shortened, which meant the startup no longer had the luxury of experimenting in new lines of business such as food delivery and premium content.

I also wonder if this means ChefSteps will permanently shelve its ongoing development of other hardware products. While the company never disclosed publicly what their next product would be, they’d been signaling for some time that new products were on the horizon.

With last week’s news, chances are any new products (one of which was speculated to be a steam oven) likely won’t see the light of day anytime soon.

The Spoon’s 2018 Food Tech Holiday Gift Guide: Crickets, Coffee, Connected Ovens and More!

We at The Spoon write about food tech and food gadgets all year long. So when it comes time for the holidays, we want you to spend your money wisely, which is why we’ve put together our 2018 Food Tech Holiday Gift Guide. These are our staff recommendations for food tech products worth buying that people will love.

This year, we tried to break the list out in a realistic, real world manner. We’ve categorized our picks based on what you’d get for a co-worker (think: Secret Santa), a friend, a family member and finally, what you’d splurge on for a significant other/spouse/partner or even yourself.

If you wind up getting one of these items, drop us a line and let us know what you think!

Happy holidays (and holiday shopping) from all of us at The Spoon!

Co-worker


Foodie Dice
Everyone needs a little inspiration for meal planning, which makes Foodie Dice ($24) a good all-around gift most people will appreciate. The set comes with five wooden “primary” dice that have protein, grain, herb and cooking-method options, as well as a mysterious “bonus” option, engraved on their surfaces. Four more dice feature veggies. According to the product description, there are 186,000 possible combinations which, if nothing else, will give cooking dinner a little shot of excitement. -Jenn


Manatea Infuser
Do you have one co-worker who’s never without his/her steaming cup of tea? This adorable manatea (get it?) tea infuser ($8) will brighten up their day and add a little spirit to their mug. In addition to being really cute and reasonably priced (especially compared to some of the high-tech tea contraptions out there), the infuser is also reusable, which means no more throwing out tea bags on the daily. Pair with a box of high-quality loose leaf tea for a coworker gift that you’ll actually see them use around the office. -Catherine


TRUFF Hot Sauce
OK. Yes. Fine. This isn’t any “tech” in this food. But try this once and you’ll swear it was invented by alien scientists from the future who wanted to craft the perfect hot sauce. Even Oprah named it one of her favorite things (which is too bad because that will probably make it harder to get). Truff is “a curated blend of ripe chili peppers, organic agave nectar, black truffle, and savory spices” that I’ve been slathering all over my pizza, mac-n-cheese, and just about everything else I’m eating. At $15, it’s a little pricey for hot sauce, but a steal when it comes to flavor. -Chris


Chocolate Crickets
While alternameats get all the press, there’s no question that bugs are going to be a big part of our protein future. You can help your burger-loving coworker make the bugs go down a little easier by adding a little chocolate and coffee flavor. Pick up a snack bag of these crunchy insects for $17.95, or splurge on a full pound for the bug-lover for $39.95. -Mike

Friend


Sudden Coffee Subscription Pack
Think of Sudden Coffee as an instant version of pour-over craft coffee. The company uses ethically sourced, top 1 percent beans, a special freeze-drying process, and a “secret method” to place the kind of coffee you’d get in a cafe into single-serve packs with a six-month shelf life. While there are multiple product options from which to choose, an eight-pack starter kit ($20 for a one-time purchase; $16 for a subscription) is pretty much a guaranteed win for coffee-drinking friends. Even the coffee snobs can get into this one. -Jenn


Bee’s Wrap Cheese Saver
It’s no secret that cheese can cost some serious cheddar. What you might not know is that cheese breathes like a living thing, and storing it in plastic wrap not only suffocates it, it also makes it taste like, well, plastic. Ideally, cheese should be stored wrapped in breathable paper like Bee’s Wrap ($18). Made from organic cotton and beeswax, Bee’s Wrap can be used to store a lot more than just cheese, but that’s my favorite way to use it. It’s also washable, reusable and compostable, so it cuts down on both food and plastic waste. Pair a pack of Bee’s Wrap with a few local cheeses and any cheese-loving friend will be happy. -Catherine


Dash Egg Cooker
Outside of the microwave, there is no kitchen device we use in our house more than this cute li’l egg cooker ($30). It’s not smart, it’s not connected, but it is a dead simple way to make half a dozen perfect hard boiled eggs, every time. No pots of water to boil. No timing to get just right. Just fill the included cup to the right level with water and pour it into the machine. Pierce your eggs, cover and 15 minutes later, voila! -Chris


“MiCURA” Craft Sake brewing kit
You know that mildly annoying (but still much-loved) friend who shows off their knowledge of sake every time you’re out for sushi? Time to show how much you appreciate them with a home sake brew kit. The “MiCURA” Craft Sake brewing kit is shipped from Japan with all the necessary ingredients to make real sake at home, including rice, yeast, and dried koji, the mold that powers the fermentation for this magical elixir.  It’s a bit on the pricey side (remember, you love this friend) at $188, but this will make the industrious sake-lover in your life very happy. -Mike

Family


Ember Coffee Mug
Ember had us all buzzing (literally and figuratively) around this time last year for their high-tech coffee mug that lets you regulate your drink’s temperature using an app. Yes, $80 and up is a lot of money to spend on a drinking vessel. But if you know someone in the habit of microwaving their drink multiple times a day to keep it warm, Ember might just be the gift for them. Plus, the company recently moved into the Apple store with an update to its app that lets users track their caffeine intake. -Jenn


Great Jones Cookware
Cookware may seem like a gift more practical than thoughtful, but I’m here to say that it can be both. If you have a family member that’s stocking a new kitchen (maybe their first?) or wants to get better at cooking, turn to Great Jones ($395). The company has been making waves lately by disrupting the cookware industry like Warby Parker disrupted glasses. Their pots and pans use high-quality materials and typically cost less than half of the cookware “royalty,” like Le Creuset. Plus they look really cool. -Catherine


Anova Nano
If you haven’t introduced your carnivorous friends to the magic of sous vide cooking — shame on you! But, all can be forgiven with the gift of the Anova Nano sous vide wand. This small but powerful device turns just about any pot of water into an elegant way to cook steaks (or almost anything, really) to a precise temperature. It talks to your phone so you can go about your business and get an alert when your food’s done. If you are cooking steak, after you’re done with the sous vide, give it a quick sear on ripping hot pan or grill, and you have tender, juicy meat that will be the star of any meal. It’s also just $75, so it won’t break the bank. -Chris


Tovala Gen 2
One of the questions asked this year at SKS was whether, in a world where great food can be ordered with a click of a button, kitchens will even be necessary in the future? While some may see this choice between a kitchen/non-kitchen future as divergent, smart kitchen startup Tovala asks why we can’t live in a world where both food delivery and good home cooking coexists? We’ve tried the Tovala Gen 2, and found that for $349 (or $249 when you order 100 meals in advance), you get both an auto-piloted cooking appliance and a powerful steam oven for aspiring chefs in one tidy little package. -Mike

SO/Yourself/Partner


NutriMill Harvest Grain Mill
Baking bread may be a known stress reliever, but those of us who do it often come up against a couple frustrations: store-bought flour sucks, but versatile grain machines are expensive and hard to find. Enter the NutriMill Harvest Grain Mill, a countertop device that will grind soft or hard wheat, oats, rice, and just about any other grains, as well ad dry beans and lentils. So you can make bread to your heart’s content but also cereals and soup ingredients. Each machine is made from sustainably sourced bamboo, which makes it a nice-looking addition to the countertop, too. And at $229, it’s relatively affordable, depending on how avid you are about baking. Sure, bread has a lousy reputation nowadays, but a device that makes it easier to get your hands on fresh flour and other grains might just help change that. -Jenn

Joule + JouleReady bags
At $179, ChefStep’s Joule is not the cheapest sous vide on the market (that honor goes to the Anova Nano). However, it recently launched Joule Ready, a line of sous vide-ready bags filled with sauces like Thai Green Curry and Salsa Chamoy. Just scan the bag with your Joule app, fill with your choice of protein and cook for a pretty-finished meal, just add starch. Together, the Joule + Joule Ready combo would enable anyone — confident home cook or no — to make top-notch meals in under an hour. -Catherine


June Oven
Listen. The June Oven is big and it is not cheap ($600). But it’s actually seven appliances in one (oven, toaster oven, dehydrator, air fryer, etc.). To be honest, I don’t even use most of the functions because it’s become my primary oven. From salmon to chicken to leftover pizza, the June’s camera recognizes what you put in it and pre-set cook programs do the work for you (with no pre-heating!). It has changed my relationship to cooking, and by that I mean I actually cook now instead of ordering in. Plus, as the June becomes more of a platform (see: Whole Foods integration), it will only get smarter and more useful. -Chris


The Pizzaiolo Smart Pizza Oven
Ok, so it’s expensive ($800!). But if you really love that pizza lover (or yourself), you might want to sell that tanking Apple stock or Bitcoin and buy your loved one a Breville Pizzaiolo pizza oven. The new Breville Pizzaiolo can not only cook a pizza in as fast as 90 seconds using its three-element heating technology that can reach up to 750 degrees, but it can also emulate all your favorite pizza styles (wood-fired, Chicago style, pan and more). -Mike

I Tried ChefStep’s JouleReady Bags: How a Sous Vide Virgin Became a Convert

I have a confession: I am a full-time writer about food technology and the smart kitchen, and I’ve never tried my hand at sous vide. Maybe it’s because I don’t eat much meat, or because I have a pint-sized kitchen, or because — gasp! — I actually gravitate towards old-fashioned cooking techniques. Half the time I don’t even use a recipe.

But a few weeks ago Mike and I went by ChefSteps HQ to learn about their new Joule Ready sauces, a line of sous-vide-ready bags filled with sauce, which CEO Chris Young told us they’d developed in part to “help first time sous vide users.” So I decided to shed my Luddite culinary ways and give the Joule a spin. Here’s how it stacked up:

ChefSteps launched the initial 12 flavors of Joule Ready with 8,000 of their community members this month, ranging from Sauce au Poivre to Roasted Red Pepper Walnut Muhammara. I decided to try Thai Green Curry, which I thought would go best with the salmon in my fridge.

For those who haven’t used the Joule app before, it’s a piece of cake. The app has tips and tricks for sous vide newbies, and also offers a myriad of recipes organized by protein type. My only qualm is that their “beginner guide” only has four options, all of which are meat. I’m a pescetarian, and I know that most people get sous vide to perfect their carnivorous cooking — but I’d appreciate at least one fish, egg, or vegetable dish on there.

When it comes to the Joule Ready, however, it’s even easier. You just scan the QR code on the bag and the app prompts you to select your protein, pick how done you like it, and note its thickness. You can also choose to follow the Featured Recipe for that particular sauce, which will show you how to make a full meal out of your protein. For the Thai Green Curry the featured recipe is chicken over rice with grilled eggplant and a sweet pepper and herb salad, but I went with salmon instead.

Once you’ve entered in your protein info the app then tells you to put the sous vide in your water vessel, plug it in (not the other way around!), and connect it via bluetooth so it can start heating the water to the exact specifications for perfect cooking. Once it reaches the right temperature, the Joule app alerts you that it’s time to put your protein into its saucy bath, pop it in your water, and start the timer. I didn’t even use a clip to affix the bag, and yet the salmon stayed perfectly submerged.

My sous vide setup.

After 40 minutes my app alerted me that my protein was ready, though I kept it in the water for a few minutes more while I finished my brown rice (doesn’t it always take longer than you think?) and sweet potatoes. One of the benefits of sous vide: your food will never dry out!

After I messily extracted my (perfectly cooked, perfectly tender) salmon from its saucy bath, I was left with the sticky problem of how to get the tasty green curry sauce out of the bag and onto my plate. ChefSteps is clear that the sauces are meant not only as a marinade/cooking accompaniment to your protein, but also as a finishing sauce.

Spooning it out worked, but not without plenty of it getting all over my hands. I realized after the fact that I could have snipped one of the corners of the bag and squeezed the sauce out like I was piping icing — I’ll try that next time.

My completed Joule Ready meal of Thai Green Curry salmon with rice and kale.

A few thoughts:

  • Yes, yes, I’m a sous vide n00b — but I didn’t realize that you were supposed to sear your protein before putting it into the bag, lest it the sugars in the sauce burn. My Joule app didn’t instruct me to pre-sear after I scanned my Joule Ready. Luckily the salmon worked well tender and didn’t need a caramelized exterior, but for some proteins I imagine you’d really need that sear.
  • Eventually, it would be nice to have multiple recipes for each Joule Ready sauce. The more customizable the recipe, the more people would use it; after all, people want the sauce so that they have to think less about what to make for dinner, not brainstorm a whole extra side dish or starch just because they don’t eat/want the particular meat recommended by the recipe.

In the end, Joule Ready delivered on its promise: it made sous vide cooking simple, even for someone who’d never tried it before. Forty minutes isn’t a quick meal by any account — and it would take even longer with, say, steak — but with a little planning ahead it was simple to pop in some protein, put on a pot of rice, and have a way above-average meal for a Tuesday. Bonus: if you get distracted doing laundry or watching TV while you wait for your food to cook, you don’t have to worry about returning to a smoky kitchen and charred dinner.

I haven’t (yet) tried out other devices from Anova or Nomiku, but with Joule Ready, ChefSteps did the hard work of getting me — a sous vide skeptic — to actually give this kitchen technology a whirl. Plus, I love how the sauces are shelf-stable, so I can make a fancy-pants sous vide entrée anytime the mood strikes, without having to order pre-made meals ahead of time or plan out a recipe.

Good thing I have six more sauces in my cabinet to try out.