Swiss retail and grocery giant Migros announced last week they were launching a new plant-based hard-boiled egg.
The new egg, called The Boiled, is the latest from the company’s plant-based product line, V-Love. According to the announcement, The Boiled is made with fourteen different ingredients but gets its protein punch from soy. The alt-egg will be on sale this month in stores across Switzerland in four-packs and will retail for 4.40 Swiss Francs (~$4.84).
The new egg looks exactly like an egg and tastes pretty close to one too, at least according to Swiss daily newspaper Aargauer Zeitung (translated): How does it taste? Amazingly similar to the original. Only the consistency of the protein differs more strongly. It has less bite. The egg yolk, on the other hand, has the floury-soft consistency, the yellow color – confusingly similar.
You can get a quick idea of how TheBoiled comes together by watching the video below. The process includes pouring the liquid that forms the white outer portion of the egg into molds. After the white part is formed and solid, the eggs are positioned on an automated production line where the yellow yolk is then injected. The video finishes by showing a TheBoiled egg cut in half.
While Migros claims that the new plant-based egg is the world’s first, there have been a number of companies making plant-based eggs in recent years, and earlier this year Singapore-based OsomeFood launched a hard-boiled egg made primarily from mycoprotein. Migros’ TheBoiled does appear to be the first plant-based hard-boiled egg made with soy.
