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Mimica

January 20, 2021

UK Researchers Kickstart a New Project to Study and Fight At-Home Food Waste Behaviors

The United Kingdom has set up a national research project to study the impact of Covid-19 lockdowns on food waste and develop methods for helping consumers better manage that food waste. Researchers from the University of Leeds have teamed up with two environmental organizations — Zero Waste Scotland and the Waste and Resources Action Programme (WRAP) — for the 18-month-long research project.

According to a press release, researchers will examine consumer behavior around food waste both during and after lockdown periods in the UK, and use those findings to develop new ways to help consumers fight food waste and change their behaviors in the home. The project has received £328,000 (~$448,000 USD) in funding, a sum that includes a £268,000 (~$366,000 USD) from the Economic and Social Research Council (ESRC). The project is “part of the UK Research and Innovation’s rapid response to Covid-19.”

Part of the project’s inspiration comes from earlier research by WRAP showing that self-reported levels of food waste in the UK fell by 34 percent during the country’s first Covid-19 lockdown. “While we understand some of this behaviour, we want to broaden our knowledge of why the changes came about, and how we can build on this to help people prevent more food going to waste in future,” Dr Gulbanu Kaptan, one of the individuals leading the new research project, said in a statement.

As is the case in the U.S., the bulk of food waste in Britain happens inside consumers’ own homes. Curbing it will come from a range of different approaches and solutions. Right now, some approaches include smarter storage systems a la Mimica, meal-planning tools like Kitche and Meal Hero, and fridge appliances that can track food inventory more precisely.

All of these methods have varying success rates. University of Leeds’ new project appears to be focused more on the consumer behavior aspect of food waste than on individual tech tools, however. 

For the new project, around 1,500 people across the UK will take part in a survey by relating details of how they choose, store, manage, and cook food. Roughly 30 people will take part in more detailed interviews and will also keep “diaries” of their household food waste.

September 15, 2020

Fighting Consumer Food Waste at Home Means Rethinking the Refrigerator

What’s the most effective way to fight food waste in the home? Take a look at your fridge.

Most consumers at this point are aware of the world’s multibillion food waste problem. A great many more now understand that, at least in North America and Europe, the bulk of that waste happens at consumer-facing stages of the food journey, including our own homes. What we’re less certain of is how to curb that excess.

Researching solutions for “The Consumer Food Waste Innovation Report,” which you can read on Spoon Plus, I came across a number of different methods for reducing food waste in the home. But after sifting through the many storage and preservation options out there, the meal-planning and meal-sharing apps, I’m left wondering if the trick to reducing at-home food waste isn’t just re-envisioning the refrigerator itself.

The appliance hasn’t changed much over the last several decades. But in 2020, the pandemic is keeping more folks at home, we have more information about how much food we’re actually wasting (it’s a ton), and more investment in the food tech sector in general. The convergence of those factors makes now an ideal time to change that point and introduce more innovation into the world of refrigerators. Here are a few ideas:

Smarter Features That Are Actually Affordable

By now, many consumers are at least aware of high-tech refrigerators that can track items placed in the fridge, alert owners when those items are running low, and scan and identify foods to help consumers plan meals and find recipes. LG’s ThinQ and the Samsung Family Hub are two appliances that lead the smart fridge market.

They also cost thousands of dollars, making them out of reach for most consumers. True, having cameras and image-recognition technology inside the fridge is a relatively new concept, so a higher price point is to be expected. But in order for the new applications of those technologies to be most effective, they’ll need to get cheaper. By that I mean, we’ll need to see options for them build into most fridges.

Another option is add-on tech for the fridge. As we note in the report, Smarter makes a device can be retrofitted for any fridge and recognize the items inside. Fridge Eye has a similar device.

Smaller Fridge, Bigger Freezer

“Everyone loses something in the back of the fridge,” food waste expert Dana Gunders told us when interviewed for the report. Her point is that the sheer size of most modern refrigerators means older items will get pushed out of view and forgotten as newer ones are placed in the fridge.

High-tech fixes like the ones mentioned above can help, but the fridge design itself seems ripe for an upgrade. Or downgrade, as it were, since a smaller fridge compartment with a bigger freezer might be a surefire way to reduce food waste. Much of our food, even items like milk and bread, can be frozen until we need to use them. And research shows that things like frozen fruits and vegetables maintain more or less the same nutrients as their fresh counterparts. 

Better Storage to Accompany the Fridge

Back in the 1930s, when the electric refrigerator was just starting to get popular, General Electric sold fridges by promoting the then-newish concept of leftovers to consumers. Along with tips and cookbooks, the appliance-maker sold food storage containers designed to stack up in the fridge and hold leftovers. 

Maybe to curb food waste, we need a kind of rebirth of that concept, this time geared towards curbing food waste and with a high-tech twist. Major appliance manufacturers could team up with startups like Mimica, BlakBear, or Silo to sell smarter storage options — think smart labels and temperature sensors — alongside their appliances. They could also find ways to integrate some of those new technologies into fridge doors, drawers, and other compartments.

For more thoughts on the reinvention of the refrigerator as well as how else we can fight food waste at home, check out the full “Consumer Food Waste Innovation” report at Spoon Plus.

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