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The Spoon

Daily news and analysis about the food tech revolution

ordrslip

Ordrslip Announces Integration With DoorDash for Restaurant Delivery

Restaurant tech company Ordrslip this week announced a partnership with DoorDash’s white label fulfillment platform, DoorDash Drive. Through the partnership, restaurants with mobile-order platforms powered by Ordrslip’s technology can use the DoorDash network to fulfill delivery orders.

Ordrslip’s pitch to restaurants is that the company’s technology allows businesses to create their own branded mobile apps without having to invest the millions of dollars and countless hours typically required to create sophisticated order-and-pay apps from scratch.

From the restaurant customer’s perspective, the app looks and functions as if it were completely owned and powered by the restaurant. On the back end, the Ordrslip SaaS system powers each transaction, and provides features such as order-ahead and payment capabilities, POS integration (with Clover or Square), order tracking, and, of course, delivery integration.

Ordrslip announced a similar partnership with Postmates (now a part of Uber) in 2020.

Giving restaurants the ability to process transactions in-house has become an increasingly important topic since the start of the industry-wide shift to digital. Doing so lets businesses pay less in commission fees to third-party delivery services. It should be noted, however, that some commission fee is still required on orders that utilize DoorDash or Postmates for the last mile of delivery. Other systems, such as those of Toast and Ritual, offer similar packages. For a restaurant to entirely bypass a commission fee on delivery orders, they would have to conduct delivery via a service like ShiftPixy, which provides drivers in addition to powering restaurants’ digital properties.

Restaurants that do large volumes of takeout orders would benefit from a technology like Ordrslip’s, since a third-party service like DoorDash is not involved in the process. However, said third-party services appear to be getting hip to this idea: just this week, Uber Eats announced it is waiving the commission fee for pickup orders through June 30, 2021. Doubtless the battle over who owns the takeout/pickup order process is just heating up.

Ordrslip licenses its tech to restaurants for a flat $100/month fee and is available to restaurants across the entire U.S. 

Ordrslip Adds Postmates Integration to Its Mobile App Software for Restaurants

Restaurant tech company Ordrslip announced today it has partnered with Postmates to add delivery integration into its mobile app software, according to a company press release sent to The Spoon. Per today’s announcement, Ordrslip’s software lets restaurant customers “create custom-looking whitelabel mobile ordering applications via Ordrslip.”

It’s no secret that, since the pandemic pushed the restaurant industry to off-premises formats, usage of mobile apps for ordering and payments is on the rise. It’s also pretty commonly known at this point that sophisticated apps a la Starbucks are far too expensive and resource-consuming for most independent restaurants and chains to create themselves. Hence the growing selection of tools (see below) various third parties offer to get restaurants the digital properties they need without decimating their already decimated margins.

The Ordrslip approach is this: Ordrslip creates a branded mobile app for the restaurant with all the features needed to fulfill pickup and delivery items, including order-ahead capabilities, payments, iOS and Android compatibility, POS integration (only with Square and Clover for now), and order tracking. You can read the full list of features here. The app looks and functions as if it belongs to the restaurant but is powered by Ordrslip’s softare in the background. As of today, there is the option to add Postmates integration in order to fulfill the last-mile delivery end of the operation.

The promise is that by using Ordrslip with the new Postmates integration, restaurant customers can bypass the controversial per-transaction commission fees they normally get charged by third-party delivery services. Ordrslip pricing is $100/month per location or $1100/year per location, with one-time setup fees of $1,000 and $750, respectively. (The setup fee applies to all locations a restaurant might operate.)  

On the one hand, those are high numbers for already struggling restaurants, which would have to be doing enough delivery to surpass $100/month in commission fees per transaction. On the other, there’s a pandemic happening and folks are staying at home and ordering more delivery. In other words, $100 in commission fees to Grubhub Et al is probably on the low end these days, though restaurants still have to pay some commission to Postmates for delivering the order.

Ordrslip is one of a growing number of companies offering restaurants workarounds to 30 percent commission fees on delivery orders. POS platform Toast, ChowNow, and many others have various tools in the market that let restaurants process orders and payments through a separate platform so they only need to use the delivery service for actual deliveries. Another company, ShiftPixy, bypasses delivery services altogether and provides the drivers itself. And even the delivery services themselves are participating in this trend. Uber Eats is piloting a tool that lets restaurants process orders through their own platforms, though Uber Eats retains the customer data.

Uber Eats also just announced its plans to buy Postmates for $2.65 billion, a deal that is expected to close in the first quarter of 2021. That deal is unlikely at this point to affect a partnership like the one Ordrslip announced today.