The debate over what makes a sandwich a sandwich is a tried and true one. And while we all may have our own personal breaded hill on which we’ll die, two food giants jumped into the fray recently to re-ignite the debate just in time for family
bickering gatherings at Thanksgiving.
First up is Oscar Mayer which declared earlier this week that hot dogs are a sandwich. As you turn green and potentially hulk out with rage, it’s just that type of reaction that Oscar Mayer seems to be, err, relishing.
Just out here, enjoying a SANDWICH on our lunchbreak 😍 pic.twitter.com/2N7T8emXZ7
— SANDWICHMOBILE (@Wienermobile) November 2, 2018
As part of it’s bold, divisive proclamation, Oscar Mayer doubled down and practically said “Come at me, bro!” as the company taunted people on twitter set up a hotline for those riled up to call and argue about it. (The hotline was only open for 24 hours).
While I don’t agree with Oscar Mayer’s take, at least a hot dog comes wrapped with bread on either side. Jimmy Dean, a division of Tyson Foods, just decided to chuck that notion altogether with its bit or corporate stuntery.
In a blog post yesterday, Tyson announced the launch of Jimmy Dean Delights Egg’wich. Think of it as a triple-layered-package of protein. This vegan nightmare has turkey sausage nestled between two slices of… egg frittatas.
The blog post goes on to petition Merriam-Webster to update their definition of sandwich, but honestly that feels like a step too far and just joking the joke at that point. We get it, Tyson.
Both bits of corporate tomfoolery were in advance of yesterday’s National Sandwich Day, a real thing, btw, and were meant to drum up some free PR. So well played, giant meat corporations, well played. Your move, Subway.