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Pizzametry

July 14, 2022

Pizzametry, Pioneering Maker of Pizza-Making Robotic Kiosks, Is Looking for a Buyer

Pizzametry, the maker of the industry’s first pizza-making robot, is looking for a buyer.

In an interview with The Spoon, Pizzametry President Jim Benjamin said that the company, which has been working on its pizza robot for close to two decades, has continued operations for the last few years but has reached the point where they think another owner should take the reins to bring the product to market.

“We haven’t shut down, but we’re in a situation where we’re really looking for someone to take over and bring this to market,” Benjamin said.

According to Benjamin, the company made five Pizzametry units, of which two are currently in operation at an ice arena in upstate New York. The units make each pizza entirely from scratch, slicing and cooking the dough, adding sauce and cheese and toppings, and can go from order to boxed pizza in approximately three minutes. Each unit requires electricity and Internet to operate (but no running water) and has a large video screen for advertising (you can watch a Pizzametry making a pizza here).

The company, which has accumulated several patents around pizza automation, is looking for an interested company or individual(s) who would be open to buying their IP, which includes a license to the patents and the proprietary operating and process know-how, as well as the operating units. According to Benjamin, they would help the company design new machines, including a smaller-footprint machine which he believes is necessary to open up additional operating locations and achieve lower overall hardware costs.

The current machines “are the high volume machines that demonstrate the functionality,” explained Benjamin. “But the sweet spot is, instead of a machine with a 150 pizzas capacity, is a machine more like 50 Pizza capacity per day. Something smaller footprint, able to fit in a convenience store or gas station.”

To develop its pizza machines, the company worked closely with design services and automation service firms in Calvary Robotics and D&K Engineering. The company worked with these firms to understand how to build scaled-up and scaled-down versions of the robot, but at this point, it is looking for a new company to invest in building a smaller-footprint, lower-cost machine.

I had a chance to try a pizza made by a Pizzametry robot when the team flew one up to Seattle for the Smart Kitchen Summit in 2018. The pizza was good, but I can see why they feel they need to build a new version with a smaller footprint. The current unit, which has a refrigerator inside to store the ingredients, takes up about 15 square feet, too big to fit in a typical convenience store on the floor of an airport terminal.

Benjamin agrees and believes they could work with the new owner to build a smaller machine.

“The principles of operation that we would transfer to a buyer would stay the same,” Benjamin said. “The patents that we currently have would be in place, but it would just be a smaller footprint.”

Benjamin explained that they could help with everything from the proper sauce viscosity, the dough formula, and pretty much everything else required to run a pizza robot would be involved in what he described as a “technology transfer” process.

While back-of-house pizza robot startups like Picnic and Hyper Robotic are getting traction, some building robotic pizza kiosks have found the road a little rougher. The news of Pizzametry’s interest in finding a buyer comes just a couple of months after the news of Basil Street selling off its assets. For its part, Piestro, one of the other remaining stand-alone pizza kiosk startups, continues to raise capital and partner with others as they work to bring their product to market.

If you are interested in inquiring about the Pizzametry business, you can contact the company via their website.

September 28, 2018

Pizzametry Delivers Made-to-Order Pies from a Vending Machine

Have you ever perused the selection in a vending machine and wished for… more? You might be glad to hear about Pizzametry, the vending machine which bakes up hot, fresh personal pizzas on demand. We were certainly intrigued, which is why we chose Pizzametry as one of the 13 finalists to pitch at the Smart Kitchen Summit Startup Showcase on October 8-9th.

Check out our Q&A with Jim Benjamin, President of Pizzametry maker APM Partners, to learn more about the piping hot world of pizza tech — and the inspiration behind their pizza vending machine. Then get your tickets to see him pitch live at SKS!

The Q&A has been edited for clarity. 

The Spoon: First thing’s first: give us your 15-second elevator pitch.
Pizzametry: Pizzametry is a first of its kind, on demand 24/7 automated pizza-service for consumers.

–  A top quality pizza prepared from fresh ingredients = GREAT TASTING PIZZA!!

– Prepared food in a vending machine format.

– Just bring power and location.

– Internet connected (wired, wireless or cellular) and monitored.

– Easy to stock (with ingredients 150 pizzas) and to maintain.

– Designed for health and safety.

What inspired you to create Pizzametry?
Many years ago, Pizzametry inventor Puzant Khatchadourian was inspired when he was hungry with a stranded stomach in Manhattan, NY in the wee hours of the morning; everywhere was closed for a hot meal! Puzant and a group of investors did extensive consumer research, including traditional focus group format highlighted the need to create an efficient delivery system for a hot, fresh pizza in minutes to a significantly underserved market.

Then, a group of highly talented industry engineers went to work to develop a machine to automatically MAKE a fresh pizza. With over $14 million invested in the design — and rigorous testing of the machine in the development cycle — the company went through many iterations of the machine to create one with process perfection!

What’s the most challenging part of getting a food tech startup off the ground?Finding the right market placements for Pizzametry product and service, as well as alignment with the food technology and food automation markets.

How will Pizzametry change the day-to-day life of its users?
Consumers will never again be left stranded with an empty stomach; they’ll be able to get a hot, fresh pizza meal anytime and anywhere!

What is next for Pizzametry?
Next up is investment and funding for Phase 2.0 go-to-market. We also plan to build and deploy 30 productions machines into the food tech marketplace.

Thanks, Jim!  Get your tickets to SKS to hear him pitch alongside 12 emerging food tech companies at our Startup Showcase this October in Seattle.

July 25, 2018

Will You Try Pizzametry’s Pizza Vending Machine?

Let’s start with the obvious question you probably have after reading this story’s headline. Is it pronounced:

Peet-ZAH-metry, like Geometry?

or

PEETZA-me-try, like Cookie Monster would say it if he switched his favorite food?

The answer, according to Jim Benjamin, President of APM Partners, the company that makes Pizzametry is… both. It doesn’t matter how you slice the name; the Pizzametry is a vending machine will bake up a hot, fresh personal pizza any time of day or night.

“It’s for the consumer that’s looking for a meal replacement,” Benjamin told me by phone, “And needs more than just a bag of potato chips or a muffin.”

The Pizzametry is the size of a beefy vending machine. For around $5 – $6 (prices will vary depending on location), you can order either an eight-inch cheese (no sauce), or cheese (with sauce) or pepperoni pizza. The machine is pre-loaded with canisters of frozen dough which are then thawed, cut, pressed, topped and cooked at 700 degrees to make a pizza in three and a half minutes (that time actually goes down to 90 seconds on subsequent pizzas if you order more than one).

The Pizzametry, like so many automated food vendors, is meant for high-traffic areas like airports (which are starting to fill up with robots) or dorms or anywhere people want to grab a very quick bite to eat. Each machine can make 150 pizzas and accepts credit cards, bills and online payment services like PayPal and Apple Pay. The Pizzametry is also internet connected for self-diagnosis and can alert the homebase should any maintenance be needed.

Based in Rochester, NY, APM Partners is bootstrapped and has three employees. The Pizzametry has gone through field tests at the University of Rochester and the company is now taking orders and looking to deploy on a wider scale over the next six months. APM plans to own and operate the Pizzametries at first, handling all the stocking and cleaning of each machine.

In addition to straight sales, APM also has the ability to license out what is effectively ad space on the front of each Pizzametry. In Rochester, for instance, the company partnered with local pizzeria Salvatore’s, using their sauce on the pies. The effect, Benjamin said, is giving Pizzametry a recognizable neighborhood brand in each location.

Pizzametry is actually coming along at a good time to ride a wave of automation that’s sweeping the food industry. From fully autonomous restaurants like Spyce, to co-botics fast food from Flippy at Caliburger, to the smoothie making Blendid, to the salad dispensing Sally — food robots are becoming de rigueur.

I can’t speak to the quality of Pizzametry’s pizza, but if you think about hungry college students staying up late to study or a harried family needing just a quick bite before embarking on a plane, Pizzametry makes sense.

Now people just need to make sense of its name.

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