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Daily news and analysis about the food tech revolution

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Food Tech News: InnerPlant Launches Sensor Plants, $3.5 Million Grant for Cultivated Meat

I’m taking over the weekly Food Tech News post, and this week I bring you both plant-centric and meaty news. Money is being pumped into cultivated meat research, a plant-based burger company signed a partnership with a football team, and tomato plants can now tell you if they are feeling stressed. Oh, and the world’s smallest gum company raised $1.2 million in funding.

InnerPlant Launches “Living Sensor” Plants

InnerPlant, based in Davis, California, announced the launch of the InnerTomato™ this week. The tomato plants are fed a protein that amplifies the natural signals a plant releases to warn neighboring plants of different stressors. A farmer can use an iPhone, drone, or satellite to take a photo of the plants, and through augmented reality, will be able to see if the plant is a certain color. Different colors signal if the plant needs water, is stressed, or under attack from a certain disease or pest. This is InnerPlant’s first proprietary plant.

Photo from UC Davis’ Aggie Transcript

UC Davis Receives Funding For Cultivated Meat Research

UC Davis recently received a $3.5 million grant from the National Science Foundation to research cultivated meat. One of the main goals of this five-year grant is to develop methods to amplify stem cells efficiently. Researchers aim to create methods that enable sustainably lab-grown meat to be an option for feeding a rapidly growing world population. This is the first major grant in the U.S. for cellular agriculture.

The World’s Smallest Gum Factory

Copenhagen-based True Gum just raised $1.2 million (USD) from a German VC Oyster Bay. True Gum makes plant-based gum that is free of petroleum ingredients (which are found in many gum brands), and instead uses a sustainably-sourced tree sap, called chicle, from South America as the main ingredient.

Planterra’s Brand, OZO, Partners With Denver Broncos

OZO, a brand of Colorado-based Planterra Foods, just signed a three-year partnership with the Denver Broncos. Planterra is a subsidiary of JBS Foods, the largest beef and pork processor in the world. OZO’s products include plant-based ground beef and burger patties made from pea protein, and are currently available in 12 U.S. states. As part of the partnership, OZO will be advertising at the Mile High Stadium and serving up its vegan burgers from its traveling food van.

The last time we brought up the Denver Broncos and the Mile High Stadium on The Spoon, it was to announce the installment of a beer-pouring robot at the stadium. Vegan stadium burgers and beer robots might be convincing enough to get me into a football stadium during a pandemic.

Tesco and Olio Team Up to Fight Food Waste

And in some non-meaty but still-sustainable news, Tesco and food-sharing app Olio announced this week they have partnered to fight food waste. Olio volunteers (of which there are around 8,000) will pick up surplus food at Tesco stores then upload it to the Olio app. Food is then distributed for free to households in need and community groups looking to help.

Tesco is launching this food-drive-like initiative across all 2,700 of its U.K. stores. The company said it was able to redirect 36 tons of food — which would have otherwise gone to waste — through an earlier trial of the program.  

Noops Closes $2M Pre-Seed Round, Launches Oatmilk Pudding in U.S.

Noops, a new company that makes plant-based pudding snacks from oat milk, today announced its U.S. launch online and in some retail locations. The company also announced it has closed a $2 million pre-seed round led by 25madison, with participation from Unovis/New Crop Capital and Siddhi Capital. 

Noops said in today’s press release it will use the funds to further develop its product, expand into more retail and foodservice outlets, and expand marketing efforts.

On its website, Noops lists oat milk, date paste, and sunflower seed protein as the main ingredients of its pudding snacks. All ingredients are organic, and the puddings contain zero added sugars. Noops says each serving contains five to seven grams of protein, five to seven grams of fiber, and half the carbs find in regular pudding snacks at the grocery store. 

Starting today, the snacks are available to pre-order online, and the company will launch at certain retailers (specifics weren’t named) and via Instacart later this month. Right now, the products are only available in the U.S.

Like many products derived from plants and alternative ingredients, Noops’ snacks ring up high in terms of price point right now. An eight-pack of 135g cups costs$39, while a 24-pack costs $84. That’s considerably higher than, say, a three-pack of 115g Swiss Miss puddings that will run you about $3.50 bones. It’s less astronomical, though, than something like Magic Spoon’s $40 for a four-pack of 7-oz. alt-sugar cereal.

On the whole, demand for plant-based products products continues to rise. And Noops is wise to sell its wares directly to consumers via its website. Since the pandemic hit, many companies have taken this route to reach customers who prefer e-commerce to mingling with strangers at the grocery store. Noops joins the likes of Impossible, Planterra, Beyond, and other plant-based brands in offering or planning to offer their products via e-commerce shops.

Motif FoodWorks and University of Illinois Are on a Quest to Find the Perfect Texture for Plant-based Meat

Food ingredient innovator Motif FoodWorks announced today it has struck partnerships with two universities to further research the properties of plant-based foods and develop technologies to improve elements like texture. For the research, Motif will work with the University of Illinois at Chicago and the University of Illinois at Champagne-Urbana.

Today’s announcement comes on the heels of Motif forming a partnership with the the University of Guelph to research plant-based fats in order to make them more like the real thing.

Fat is a key part of what makes meat taste good. And so is texture and mouthfeel. Achieving better versions of those latter two elements in plant-based meat is the driving motivation behind Motif’s partnerships with the University of Illinois. As we’ve written many, many times before, texture is one of the keys to making plant-based meat more appealing to mainstream consumers. 

In its press release today, Motif’s lead for food science, Stefan Baier, said that in order to get textures more precisely like those of actual meat, “we need to continue to evolve the way we approach food design” rather than relying on decades-old tools and technologies that might work for meat-meat but not so much for alt-meat.

Baier will lead the two-year-long project with UIC and UICU, working with the schools’ experts on advanced rheological techniques from the fields of mechanical and chemical engineering.

This isn’t the first time Motif has partnered with higher education to solve the texture riddle. In 2019, the company said it was working with the University of Queensland in Australia on improving texture of plant-based meats.

Motif’s quest to make plant-based meats replicate the properties of animal meat comes at a time when demand for plant-based meat is steadily on the rise. Many companies in the space are expanding in response. Impossible launched its direct-to-consumer site recently, and its chief rival Beyond has plans to launch a similar e-commerce store. And other companies are tackling the texture issue, too, from Redefine Meat‘s 3D-printed steaks to Ecovative’s mycelium scaffolding to Emergy’s fermented fungi steaks.

One thing Motif will need to consider in its research is just how closely consumers actually want their plant-based staples to replicate the real thing. Catherine Lamb, the Spoon’s former expert on all things plant-based meat, often said plant-based meat was too meaty. This nine-year-old concurs. But Catherine is a longtime vegetarian and the nine-year-old is, well, nine. Which is to say, adults who’ve been eating real meat for decades may prefer a more exact replication. At the moment there isn’t too much data out there on this subject, but it’s one Motif and others will most definitely need to tackle on the quest to make the perfect plant-based meat.

Planterra’s Plant-based Meat Brand Ozo Hits Retail Store Shelves, E-Commerce

JBS-owned Planterra Foods announced this week it will launch its first Ozo product on grocery stores shelves in June, and will also make them available direct to consumers via its e-commerce site. To start, the brand will launch its burgers (two-4 oz patties), its Ground product (12 oz), and Mexican-Seasoned Ground (12 oz).

Colorado-based Planterra first announced Ozo in March of this year, saying the new line of plant-based products would include burgers, grounds, and meatballs. All Ozo products are a mix of pea protein and rice protein fermented with shiitake mycelia (root). 

According this week’s press release, Ozo products will hit store shelves in several different states:

Albertsons and Safeway locations in Colorado, Nebraska, New Mexico, South Dakota and Wyoming; Kroger* stores in 12 states (Alabama, Arkansas, California, Illinois, Indiana, Kentucky, Louisiana, Michigan, Mississippi, Missouri, Ohio and Tennessee) and, as well as military bases across the country.

Customers will also be able to order Ozo’s meatless meat through the brand’s website and through Wild Fork Foods for customers in Florida.

And for those looking to try before they buy, Planterra is also sending out its own fleet of vans to offer curbside-pickup samples of its products during the rest of June. Those vans will make stops in Denver, Boulder, Detroit, Los Angeles, and Chicago. Additional cities are planned for the next 12 months, including Seattle, San Francisco, and Nashville, among others. Finally, “special deliveries will be made to fire stations, hospitals and other locations to serve frontline workers this summer,” according to the company press release.

Selling meatless meat directly to consumers is fast becoming a standard trend for companies, particularly with the restaurant industry — formerly a key channel for plant-based products — still in the throes of its pandemic-induced upheaval. Earlier this month, Impossible launched a direct-to-consumer channel for its “bleeding” meat products that’s available to anyone in the lower 48 states. Its chief competitor Beyond followed with an announcement of its own forthcoming D2C store, which is slated to launch at some point this summer. 

Meanwhile, demand for plant-based meat keeps rising, thanks in no small part to panic buying sprees and meat shortage scares, and online grocery shopping has hit record numbers in the last couple months. That makes now an ideal time to launch direct-to-consumer stores, and also to get new meat alternatives onto store shelves across the country.

It’s unclear if the demand for online grocery shopping will keep now that economies are reopening, so Planterra’s Ozo shop, not to mention those of other plant-based retailers, may or may not be a hit. That said, Ozo’s website says products can be stored frozen for up to 60 days, so flexitarians wanting to stock up may find a D2C e-commerce site a convenient addition to their online shopping.