When we launched the Smart Kitchen Summit in 2015, an event all about the rethinking of cooking and our kitchens, we soon realized innovation was happening everywhere across the food system: at the farm, in our favorite restaurants, at the corner grocery store and, yes, in our kitchens.
It felt necessary, almost urgent, to tell these stories. After all, I’d spent a good chunk of the decade prior working for one of Silicon Valley’s biggest tech blogs, where I discovered how crucial it is to nascent markets to find those betting big on turning their world-changing ideas into a changed world. Back then it was technologies like cloud computing and IoT upending established industries like digital media and communication, but it didn’t take me long to realize the reinvention of the food system would be an even bigger deal.
After all, everyone eats, right?
So we started The Spoon in 2016 because we had this idea that we would tell the stories of a new generation of innovators working to reinvent the food system. Now, almost four thousand stories later, we are more convinced than ever about the impact of innovation on food.
Which is why we created Spoon Plus.
What’s Spoon Plus? In short, it’s our paid membership community where we’ll be bringing you deep dive insights in the form of research reports, long-form conversations with innovators, and exclusive online events to help you better understand the world of food tech and food innovation.
We’ll have new content every week, and to start we’ve got a great report from our own Catherine Lamb analyzing the emerging market for air protein. We also have a new report by me analyzing the survey results of food-industry executives about the impact of COVID-19 and their go-forward plans for the rest of 2020.
That’s not all. Early next week, I’ll publish my first weekly intelligence brief looking at COVID-19 disruption on new product launches in the kitchen and housewares space. After that, our editor-in-chief Chris Albrecht will soon have a report on the emerging market for next-generation food vending machines, and our restaurant tech expert, Jenn Marston, will have a strategy guide for cloud kitchens in the post-COVID world.
As part of Spoon Plus, we’ll also have deep dive conversations and interviews with industry executives like this one with Chris Young, the coauthor of Modernist Cuisine and founder of ChefSteps, who opened up to me recently about what happened with the company he founded and where he thinks the next big opportunities are in the world of food.
As part of our launch of Spoon Plus, we’re also announcing that Smart Kitchen Summit 2020 is going virtual, and that every Spoon Plus annual membership will include a ticket to SKS 2020. Our belief is that our events and online content have a symbiotic relationship, where our community engages with the same innovators we are writing about and where we often find the next big story at The Spoon. As we go deeper with Spoon Plus, we want our SKS community to be a part of that.
Of course, part of the reason for going virtual with our flagship event is we now live in a world where in-person events that thrive on a global mix of interesting people are going to be difficult, if not impossible, for the next 1-2 years. That said, we’re really excited about the SKS reaching even more people. We’ve been working hard at building our virtual event capabilities (we had a virtual COVID-19 food summit last month with over 1500 attendees), and are becoming more excited by the day about the possibilities of SKS 2020 and other exclusive virtual events through Spoon Plus.
So if you want to go deeper with us through research and reports, if you want to attend SKS 2020, if you want to support The Spoon as we grow, subscribe to Spoon Plus. As a way to help you get started, we’re offering Spoon Plus annual memberships for 40% off for the next ten days only. This one-time discount includes our company plans (that’s right – you can get Spoon Plus for your entire team). Just use the discount code LAUNCH when you are checking out and Memberful (the technology powering our membership offering) will deduct the amount from the total.
And of course, if you want to try out Spoon Plus for a month, you can subscribe to our monthly plan (monthly plans do not include a ticket to SKS). We also offer substantial discounts for students and for anyone who is in the midst of job transition.
If you’d like to learn more about those, just drop us an line.
For those of you wondering about The Spoon’s free coverage, don’t worry. We’re more committed than ever to bringing you the same daily news and analysis of those changing the food system for free on our main site. Spoon Plus is for those who, like us, also want to go deeper and access content that connects the dots from our daily reporting.
Thanks for your support. We look forward to building Spoon Plus together as we look to better understand and engage in the future of food.