Samsung subsidiary Whisk today announced the launch of its new artificial intelligence-powered recipe content management platform for CPG companies and retailers.
In a nutshell, Whisk’s new tool allows companies to unify and organize recipe data that may be scattered across multiple platforms. For instance, a retailer could have recipes that exist in a website, as downloadable PDFs or even in spreadsheets. Whisk’s tool hoovers up all of that disparate data, gives it structure and unifies it so all the legacy recipes are unified into a new, single platform.
In addition to pulling in all of the pre-existing data, Whisk’s new platform also tags that data and automatically provides enhanced nutritional information, and continues to do so as new recipes are added. Since Whisk does that data work on the back-end, all a retailer or CPG company needs to do is build out the front-end for a web or mobile app and plug it into the Whisk platform.
Because all of the data is tagged and nutritional information added, end users can then easily search and filter results (e.g., if someone is diabetic or hates mushrooms) for a more customized experience.
In addition to recipe discovery, any company building a new recipe experience with this content tool can also add a commerce option using Whisk’s shoppable recipe technology.
Finally, the Whisk content tool also lets companies publish their recipes on the Samsung platform, which means those recipes are discoverable on the screens of Samsung appliances like the Family Hub smart fridge.
Whisk’s content platform arrives at a time when more people are buying food online (thank you, pandemic) and also during a period where food brands are launching their own D2C channels. If Whisk’s tool works as promised, its ability to re-surface, re-purpose and enhance legacy recipes into a new digital experience could help create a new level of customer engagement for retailers and brands alike.
Whisk’s recipe content management tool is available today, and uses a SaaS model, charging a monthly fee that depends on the usage.