If you’re a parent working from home with kids out of school, chances are you’re on the lookout for creative ways to distract them — hopefully while they learn some things.
According to an email from Delish, the series will be hosted by the platform’s editorial director Jo Saltz and her children. Episodes will air each weekday at 1:00pm ET and last 15 to 20 minutes (the first episode aired today). If you can’t tune in at that time, episodes will be saved in a Highlights section of Delish’s Instagram so you can watch when you’re ready.
Each #CookingTogether lesson will feature “kid friendly” recipes like pizza waffles and something called puppy chow (which I just had to Google and must say, I now want very badly).
Healthy? Not exactly. But kids can be picky, and if you’re already fighting a battle trying to keep them educated and entertained it’s not exactly the time to try and sell them on broccoli, too.
I don’t have kids myself, but I think Delish’s #CookingTogether series is a smart way for the recipe brand to make the best of the current situation — and differentiate themselves from other recipe site competitors. While people are quarantined at home they’re looking for both inspiration on what to cook and free ways to entertain themselves (and their children).
I bet before the coronavirus pandemic has died down, we’ll be seeing a lot of recipe services experimenting with new tactics to cater to the new normal.