Restaurant tech company Revention has rebranded as HungerRush and announced a new set of features aimed at helping restaurants fulfill off-premises orders. According to a tip sent to The Spoon, new products include contactless delivery capabilities, driver tracking, and integration with third-party delivery services.
HungerRush’s focus on digital ordering and off-premises orders isn’t completely new. As Revention, the restaurant management platform already included integration with some delivery companies, mobile and online ordering, and the ability to manage customer loyalty programs.
The new features are mostly enhancements to existing products. HungerRush Drive lets restaurant operators track drivers as they deliver orders, which is becoming a more common practice nowadays. There is also messaging system for curbside pickup orders, where customers can notify the restaurant when they arrive, as well as the addition of more integrations with third-party delivery services, including Postmates, Grubhub, and “hundreds more,” according to today’s press release.
HungerRush is rebranding and releasing these features at at time when most restaurants continue to focus on improving their digital ordering as well as the process for takeout and delivery. The pandemic forced many restaurants into the off-premises world, and though dining rooms have reopened in a lot of states, they’ve done so with reduced capacity, not to mention customer base rather wary of going out to eat. It’s pretty much assumed at this point that restaurants must continue building to-go strategies to make up for lost revenue and keep the lights on.
Many a tech company promises to help in that area. Toast, Presto, CardFree, Sevenrooms, and a boatload of others have all announced new features or product enhancements that emphasize digital ordering and contactless delivery/pickup.
How well they deliver on these promises is what will determine who has value and who’s expendable when it comes to choosing a restaurant tech platform. For example, having a system for customers to message the restaurant when they arrive for their curbside order is smart. But geofencing tech, which automatically alerts the restaurant when a customer arrives, is even more efficient.
HungerRush is old guard when it comes to restaurant tech companies, having been founded in 2003. (It’s also very popular with pizza chains, for some reason.) Time will tell if these new enhancements to its platform will be enough to compete with the dozens of other offerings vying for dominance as the restaurant industry reinvents itself.