Delivery orchestration platform Bringg today announced a new product meant to help smaller restaurants, grocers, and convenience stores scale and manage their delivery operations. Called BringgNow, the product was slated for a release date later this year. In light of the surge in delivery orders as more people stay home, Bringg decided to launch the product now — and offer it to businesses for free.
Bringg is essentially a logistics platform for businesses that rely heavily on delivery orders. The Chicago-based company’s platform provides automatic driver dispatch, route optimization, real-time tracking, and reverse logistics. Arcos Dorados, Panera, Just Eat, and Walmart are among the company’s clients.
BringgNow’s features include a web dashboard that simplifies the process of creating and managing orders as well as tools that make it easier to assign deliveries to drivers and see their location in real time, manage driver fleets, and provide customers with real-time tracking of their orders. Since most smaller restaurants don’t have the means to employ their own driver fleets, the system also integrates with DoorDash and Postmates’ third-party delivery platforms.
Quick onboarding is another feature Bringg is pushing with this release, though how long that actually takes is not quite clear. Upon submitting basic details (name, company name, phone number), users receive a message saying Bringg will be in touch with them “in the next 24 hours.”
Speed is key when it comes to delivery right now. As mentioned above, Bringg was meant to release BringgNow later this year. However, with so many businesses — particularly restaurants — now having to rely on digital ordering and delivery to even do business, the company is making the product available now, for free to new users.
They’re not the only tech company pushing new features and products at companies right now. Also this week, Presto announced it is giving away its Presto Kiosks to restaurants, and last week Sevenrooms unrolled a new feature called Direct Delivery that existing customers can add at no extra cost. Platforms like Ordermark, Chowly, and Toast are reducing or outright waiving various fees for restaurants as they look to quickly pivot to an off-premises model for the foreseeable future.