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Daily news and analysis about the food tech revolution

REWE

Cashierless Checkout Startup Trigo Gets $10M Strategic Investment from REWE

Israel-based cashierless checkout startup Trigo has received a $10 million strategic investment from German supermarket chain Rewe. TechCrunch was first to report the news and also confirmed that Trigo has raised $104 million to date.

Trigo is one of the many startups looking to bring cashierless checkout to grocery retail. The company’s technology relies on cameras, computer vision and artificial intelligence installed in stores to keep track of what shoppers pick up and keep, charging them automatically upon exit.

That REWE is now an investor in Trigo is not a surprise, as last month the two companies announced a partnership to create a cashierless checkout store in Cologne, Germany. This is actually the second large European grocery chain to partner and invest in Trigo. In October of 2019, UK-based grocer Tesco made an undisclosed strategic investment in Trigo as part of their partnership. Trigo also has a partnership with Israeli grocery chain Shufersal, though there is no investment as part of that relationship.

It’s only Wednesday, and it’s already been a monster news week in the cashierless checkout space. Amazon announced it was adding its Just Walk Out technology to its new full-sized grocery store opening in Bellevue, Washington this week. This 25,000 sq. ft. space will be the largest implementation yet of Amazon’s cashierless checkout system. Elsewhere, Zippin partnered with American Express to open up a small convenience store inside the Barclays Center in New York, and AiFi partnered with Polish c-store chain Żabka to launch an autonomous NanoStore.

The cashierless checkout sector was already enjoying a strong start to the year with numerous funding announcements and retail partnerships. As grocers and convenience stores continue to explore more contactless forms of retail, we’ll see even more news as adoption of cashierless retail accelerates.

Trigo Partners with German Grocer REWE for Cashierless Checkout Stores

Israel-based Trigo announced today that it has partnered with Germany’s second largest grocery chain, REWE, to create a cashierless checkout store in downtown Cologne, Germany.

Founded in 2018, Trigo is practically an elder statesman in the world of cashierless checkout. The company uses a combination of shelf sensors, cameras, computer vision and AI to creat a “grab and go” shopping experience. Customers scan a mobile app upon entering the store, take what they want and get charged automatically upon exit.

The partnership marks Trigo’s first expansion into Germany. The company already has arrangements with grocery retailer Shufersal in Israel and Tesco (which is also an investor in Trigo) in the U.K. Initially, the cashierless checkout experience at the Cologne REWE store will be for employees only. Cashierless checkout will expand to the wider public later this summer, and REWE will still have cashiers for those who want to pay the old fashioned way.

The entire cashireless checkout sector has seen a lot of activity since the start of the year, but Europe in particular has been a hotbed of news. Nomitri (also in Germany) came out of stealth. Portugal’s Sensei raised funding. Outisde players like Imagr established new headquarters in Amsterdam while Amazon opened up a cashierless Fresh market in London. And retailers like The Netherlands’ Wundermart partnered with AiFi to launch a thousand cashierless checkout stores.

I expect we’ll be seeing more announcements from big grocery store chains experimenting with cashierless checkout as the year unfolds. The pandemic has retailers re-thinking the in-person shopping experience and cashierless checkout brings a number of benefits on that front. Cashierless checkout reduces human-to-human interaction between store staff and shoppers. It also keeps shoppers from congregating in checkout lines and can shorten the amount of time they spend in the store altogether.

Autonomous checkout is a topic we’ll be covering at our upcoming ArticulATE virtual conference on May 18. Execs from both Zippin and Nomitri will be discussing the state of cashierless checkout, implementing such technology and what’s coming next. Don’t miss out, get your ticket today!