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Sereneti

April 16, 2019

Here’s The Spoon’s 2019 Food Robotics Market Map

Today we head to San Francisco for The Spoon’s first-ever food-robotics event. ArticulAte kicks off at 9:05 a.m. sharp at the General Assembly venue in SF, and throughout the daylong event talk will be about all things robots, from the technology itself to business and regulatory issues surrounding it.

When you stop and look around the food industry, whether it’s new restaurants embracing automation or companies changing the way we get our groceries, it’s easy to see why the food robotics market is projected to be a $3.1 billion market by 2025.

But there’s no one way to make a robot, and so to give you a sense of who’s who in this space, and to celebrate the start of ArticulAte, The Spoon’s editors put together this market map of the food robotics landscape.

This is the first edition of this map, which we’ll improve and build upon as the market changes and grows. If you have any suggestions for other companies or see ones we missed you think should be in there, let us know by leaving a comment below or emailing us at tips@thespoon.tech.

Click on the map below to enlarge it.

The Food Robotics Market 2019:

October 5, 2017

SKS 2016 Flashback: The Cooking Automation Continuum

With Smart Kitchen Summit 2017 just days away, here at the Spoon, we thought we’d revisit some of our favorite session from last year.

This session, “The Cooking Automation Continuum: From Guided Cooking to The Cooking Robot,” was a fun panel moderated by your’s truly that explored the various ways innovators are looking to apply automation and robotics to food and cooking.

There’s no doubt that cooking automation is a continuum. We see basic automation in hugely popular cooking devices today such as the Instant Pot and Thermomix, while there are those exploring the outer boundaries of how to apply automation and robotics to create fully cooked meals.

We talk about all of this in this session.

The panelists for this session are Darren Vengroff, the (then) Chief Scientist of Hestan Smart Cooking, Timothy Chen, CEO of Sereneti Kitchen, and Ehsan Alipour, the CEO of Oliso.

We will be exploring cooking automation and robotics at this year’s Summit. If you’d like to see these sessions, talk to the innovators and become smarter about the future of cooking, you can still get tickets at the Smart Kitchen Summit website. Use the discount code SPOON for 25% off of tickets. 

February 10, 2017

Can This Self-Driving Car Pioneer Crack The Code On Cooking Robots?

The home cooking robot market is, shall we say, in the early innings.

Not that folks aren’t trying. Companies like Sereneti and GammaChef are working on creating full home cooking robots, while others like Rotimatic and Bartesian are applying robotics more narrowly to tackle single-function machines to make flatbread or cocktails.

But it’s pretty self-evident at this point we’ve only just thrown out the first pitch.

So when the father of the self-driving car puts out a feeler for a new project he’s working on in the area of home cooking robotics, needless to say it piqued my interest.

According to Business Insider, Sebastian Thrun, the man behind early autonomous car effort Stanley, is building a team for a project that will develop “technology to modernize how we prepare daily healthy and tasty meals at home.” The company’s stealth name is SVFactory.

Thrun’s entry into this market is exciting if for only his proven ability jumpstart new industries through innovation. Not only did his work at DARPA eventually lead to his shepherding Google’s early work on autonomous vehicles, but Thrun also went on to found Google’s so-called ‘moonshot factory’, Google X, and has been instrumental in helping to democratize the education market through the founding of Udacity, a hugely popular online learning site.

But while Thrun clearly has an ability to make futuristic technology concepts more market ready, he has his work cut out for him with consumer cooking robots. It remains to be seen how robotics can be applied to home cooking in a way that makes consumers feel, well, at home. Futuristic efforts like that of Moley are intriguing, but I’m not entirely sure how mass market and practical putting two giant robots arms would be in a normal home.

Still, count me as excited about the entrance of a heavy hitter like Thrun into the market. Let’s hope he can hit a home run or two.

December 22, 2016

The Year In Food Robots

When you hear the words ‘food’ and ‘robot’ in the same sentence, chances are something like Softbank’s Pepper pops to mind, a modern Rosie-the-robot like humanoid with the hands and feet required to move around a kitchen and flip a pancake or two.

But when it comes to the kitchen, reality hasn’t quite caught up with the world envisioned by Hanna-Barbera, at least not yet. While there are companies who seem pretty serious about creating human-like creatures to take over our kitchen, the kitchen robot invasion, at least for the foreseeable future, will most likely consist of many more single-function machines that can automate tasks like drink mixing or stirring food in a pot rather than machines that act as a humanoid master chef (with one or two exceptions).

There’s also a big difference between what’s happening in the consumer kitchen compared to the pro kitchen.  While consumers will witness a slow and subtle invasion of single-purpose devices into our homes, in the pro kitchen we’re likely to see a variety of robotic systems put into use in restaurant environments over the next few years.

Below we take a look at what happened in food robots in 2016 and what to expect in 2017:

Consumer Cooking Robots in 2016: Failure To Boot

When it comes to consumer multifunction cooking robots, 2016 was mostly a non-starter. Despite showing at this year’s CES, Sereneti never shipped their product. OneCook, coming off a high-profile Kickstarter campaign in 2015 in which they raised over $100 thousand, missed its August ship date and has paused production without an update in months.

If you really want the closest thing to an all-in-one cooking robot today, your best bet is something like the Thermomix, a multi-cooker that I’ve been trying out and have discovered it does a whole lot of things and does them well. Sure, it may not have robotic arms to peel garlic or slice potatoes, but did you think you could automate everything in the kitchen?

Bartenderbots

If after a crazy year you feel you could use a drink, here’s some good news: the bartenderbots are coming.

Two startups, Bartesian and Somabar, are both in the process of bringing drink mixers to market that automate the process of making a cocktail.  Both use chambers to hold spirits, while the Bartesian uses a pod-based system to add flavors a la Keurig, while the Somabar has an infuser chamber to hold flavors that are added to the drink in the mixing process.

Both have told The Spoon they are planning to ship in first half of 2017.

Breadbots 

If drinking isn’t your thing, perhaps you’d like a breadbot.

The Rotimatic, a robot that makes roti (Indian flatbread) and wraps began shipping in August. The wrap-robot is made by Zimplistic, a Singapore based startup that first showed off the product in January 2015 at CES. The company is working towards shipping the product to the US in 2017.

Another automated breadmaker, the Flatev, launched their Kickstarter campaign for a pod-based tortilla maker in May and indicated this month they are on track for an August 2017 ship date.

Ok, So Maybe We Do Have A Chefbot: Moley

If you’ve seen a story about a full kitchen robot in 2016, chances are it was about Moley. The startup, which touts itself as makers of the first robotic kitchen, has created a prototype of robotic chef that uses two fully robotic arms to mimic the movements of BBC master chef Tim Anderson.  While Moley appears to be the kind of robot that would work well in a pro kitchen, particularly if it was surrounded by a supporting cast of sous chefs to prepare ingredients (the Moley robot only prepares the final meal, but doesn’t do prep work or cleanup), the company envisions a consumer version of the Moley robot complete with two robotic arms, a built-in oven, a cooktop and a touchscreen to control the system.

While the idea of a fully robotic cooking robot is intriguing, I have my doubts about the readiness of the concept for consumer kitchens in 2017. Partly for practical considerations, as the Moley robot will require a large footprint, will require professional installation and, at this point, only performs part of the cooking process.  My biggest concern, however, is cost: while the company has yet to release pricing, I suspect it will cost somewhere north of five thousand (maybe much more) given it has a built in cooktop, stove and, oh yeah, robotic arms. All of this built-in tech means only those willing to spends lots of money on a futuristic concept will buy a Moley, provided it works well (and that’s a big if).

Despite these concerns, I am excited for the work Moley is doing, even though I’m not convinced the consumer market is ready for the product just yet.

You can see the Moley prototype at work below:

The robotic chef - Moley Robotics

Here Come The Probots

While the consumer cooking robotics market has surprisingly bare shelves in late 2016, the pro kitchen saw significant progress in 2016. There are a number of different ‘probots’ being developed for the restaurant and professional kitchen. Below are a few of the food (p)robot innovators we watched closely in 2016:

Casabots

Casabots is a salad assembly robot company that began in 2014 after founder and CEO Deepak Sekar had experimented with creating a food robot for his home. He soon realized that a more practical application of robotics was in professional environments and, before long, Sally was born. Sally, the company’s salad-assembly robot, looks a little (or a lot) like a refrigerator and allows the user to pick their ingredients using a touchscreen. Sekar told me that they are working with corporations like Aramark that run cafeterias to have Sally installed in high-volume work environments and expects to have Sally ready for market in early 2017.

Momentum Machines

Back in 2012, a new company emerged from food tech startup incubator Lemnos Labs with the goal of not helping humans in the world of fast food, but replacing them all together.

“Our device isn’t meant to make employees more efficient,” said Momentum Machines co-founder Alexandros Vardakostas in an interview with Xconomy. “It’s meant to completely obviate them.”

A couple of years later, the company unveiled a prototype of a machine that could make up to 400 hamburgers per hour. The device, the tech details of which the company has kept largely under wraps, is described in the diagram below:

momentummachines-0

What’s fascinating about Momentum Machines technology is that while it works at industrial speed, it’s not mass producing the same burger over and over. It’s creating up to 400 custom burgers per hour. That’s right: up to 400 uniquely crafted, cooked, assembled and bagged hamburgers per hour.

And now, after going silent since 2014, the company created a buzz in June when it was discovered they’d applied for a building permit to create its first restaurant in San Francisco. While the roboburger joint has yet to open, we’re excited to head there in 2017 to try out a fully robot-produced hamburger.

Zume Pizza

The craziest – and perhaps most brilliant  – of all the pro food robots is from Zume Pizza. Founded by former Zynga President Alex Garden, Zume utilizes robotics in two points in the process (production and distribution) to get fresh machine-assisted artisan-style pizzas to consumers.

The pizza production process utilizes three robots and a conveyor belt system to produce pizzas at a fast rate for consumption in-restaurant or delivered to the home. The process includes three robots for production (Pepe for sauce dispensing, Marta for sauce spreading, and Bruno for loading and unloading pizza into the oven).  Humans work side-by-side in the Zume pizza kitchen, adding ingredients to the pizza, correcting any errors by the robots.

If you think the robot’s job done at Zume once it comes out of the kitchen, you’d be wrong. The company is working on creating large pizza trucks that utilize what it calls “Baking on the way” technology, a patented system that employs 56 individual ovens that are wired to initiate a cook just minutes before the arrival at the consumer’s door to give them an “out of the oven” experience.

The company, which opened its first restaurant this year, has applied for permits to operate its mobile pizza ovens on wheels and just this month raised close to $23 million in equity financing, so there’s a good chance we’ll see more restaurants – and possibly some pizza ovens on wheels – from Zume in 2017.

Starship 

While Starship isn’t really a food robot, there’s a good chance it’s robots – or ones like it – will help bring food to us in the future. That’s because Starship, a company cofounded by Skype cofounder Ahti Heinla, makes sidewalk delivery robots that are already being put into trials by large grocery stores to deliver food to consumers.

When I spoke to Heinla earlier this year, he made it clear he thought robotic delivery had huge advantages over the traditional method of humans and cars.

“With robots,” he said, ”the cost is in technology, manufacturing, and maintenance. The safest bet you can do is that technology is getting cheaper all the time. It’s just a question of time before this (delivery) will be one dollar, fifty cents.”

What’s interesting is Starship robots still require humans to control them – much like today’s drones – in the process of a delivery. Heinla envisions a human remotely controlling up to 10 or so Starship sidewalk delivery robots at some point, but unlike cars or even drones, what makes these robots ready for delivery deployment today is how slow they move.

“With a sidewalk robot, when a robot encounters a situation that is too complicated for the automatic system to handle, the robot can simply stop on the sidewalk and call up the (human) operator to help. This is the beauty of using a robot moving at pedestrian speeds on a sidewalk.”

Looking Forward

2016 saw significant advancement in food and cooking robotics. While the professional kitchen is further along in the food robot revolution in part because efforts to add robotics to centralized and professional food production facilities have excited for decades, we think 2017 could be an exciting year for the consumer market too as Moley, bartenderbots and even cooking robots like Sereneti finally make their debut. Investor interest in both sectors seems to be rising, so we also expect some new companies to debut in 2017 and beyond that bring robotics to the kitchen.

Lastly, there is a whole bunch of innovation going on in cooking automation and food 3D printing, areas which often overlap with kitchen robotics (take the pancakebot, for example). We expect those areas to be equally exciting in 2017.

Stay tuned and check back here at The Spoon as we cover the food robot revolution – and more – in 2017.

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