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Somabar

September 18, 2020

Somabar Adapts to Pandemic, Adds Booze, Coffee and Juice to its Drink Menu

When I last checked in with Somabar at our Food Tech Live event in 2019, the company was making an eponymous automated drink dispenser that served up low-proof cocktails. The idea was that it could be used by bars and restaurants to create alcoholic cocktails without the need to get a full liquor license (think: Soju-based mixed drinks).

A lot Everything has changed since January 2019, including Somabar. Since the start of 2020 the company has been expanding the capabilities of the machine and positioning it as a more contactless way for restaurants, cafes, hotels and other hospitality locations to serve a wider variety of drinks around the clock.

“What SomaBar does, is it’s a professional mixologist of all things,” Somabar Co-Founder and CEO Christopher Hameetman told me by phone this week. “We’re now living in a world where we want to broaden our use.”

To that end, Somabar will now mix up just about any kind of cold drink you want. Low-proof cocktails, high-proof cocktails, cold brew coffee drinks, iced tea drinks, juices and, well, the list could go on.

The Somabar has six 750 ml and one 150 ml cannisters. Fill each cannister with whatever liquid you want: coffee concentrate, tequila, oat milk, orange juice — whatever. You then let the accompanying app know what you’ve loaded in each cannister. The app then tells you all the kinds of drinks you can make. Tap the button and voila! The Somabar dispenses your desire drink.

Or, don’t tap anything at all. The company has also added Siri and Alexa integrations to provide voice controls. Hameetman provided me a Zoom-based demo where he asked Alexa to mix him a drink, and while there was the occasional slight hiccup (which seems to come with any Alexa demo I’ve ever seen), it did work.

The idea with all this new functionality is to make Somabar more attractive in our modern, pandemic-stricken world. The expansions of Somabar’s drinks menu means that a restaurant could serve non-alcoholic drinks during the day (and to kids), and then swap out the canisters and serve boozey concoctions at night.

The voice-control features make Somabar part of the contactless 2.0 wave of restaurant tech, though I’m trying to figure out exactly how well voice control would work in a drinks scenario. You wouldn’t just have it out for anyone to use, because nowadays you can’t have lots of people putting their paws all over the same device. Having it behind a bar or counter seems too noisy for voice control and you would theoretically have only one person handling the cup, so they could presumably be the only person operating the app on a tablet.

Regardless, I could actually see the Somabar finding a place in restaurants, cafes and even small grocery stores/bodegas. The ability to make a wide variety of customized drinks throughout the day without needing to bring on a mixologist of some sort could prove very useful.

However, that versatility doesn’t come cheap. The Somabar is ~$4,800 (you can get a refurbished one for $2,800). The nice thing is — that’s it. There is no subscription for the software, so you get the drink library as part of that hefty price tag. And the open nature of the device means you can use your own ingredients instead of the pods that come with other automated drink machines like Drinkworks and Bartesian (though both of those are geared more towards consumers).

Somabar’s open nature could also help it further adapt, because 2020 isn’t done yet and a lot more everything could change.

July 29, 2019

Market Map: Booze Tech in 2019

From countertop devices used in the home kitchen to delivery services, the number of avenues in which companies can get booze to customers has expanded in recent years. And since it’s still the time of year when drinking on patios is a popular sport, we decided to focus our latest market map on all the tech out there currently changing the alcohol space.

In the U.S., alcohol consumption has actually stagnated, according to IWSR, but part of this is due to consumers now seeking quality over quantity when it comes to their drinking. Which might explain the rise in the number of companies offering recommendations apps that rate beers, wines, and spirits as well as at-home devices for the kitchen countertop that give the user a little more control over the quality of their drinks.

For The Spoon’s Booze Tech in 2019 market map, we divvied the market up into several categories where technology is making the biggest impact on the way people get, create, and consume beer, wine, and spirits. That’s everything from apps that update you on the best craft beers available to at-home bartending devices that let you release your inner mixologist to the many ways in which companies are making it possible to get the booze delivered right to your doorstep. We’ve narrowed the companies down to a collection of startups and major corporations alike. As with any post that outlines a market, this list isn’t exhaustive. So if you have thoughts and tips for who else you’d like to see here, feel free to drop us a line.

While we’re on the subject of maps, be sure to check out our 2019 Food Robotics market map and our Food Waste Innovation in 2019 map.

Booze Tech in 2019

November 13, 2018

We’re Taking Our Food Tech Meetups on the Road to Los Angeles!

On November 27th we’re taking our food tech meetups on the road to the sunny Los Angeles area! We’re teaming up with hardware VC firm Make in L.A. for this a half-day event highlighting innovative makers, startups, and investors that are leveraging technology to shape our relationship with food. Here’s what we have in store:

  • Short talks and Q&A’s from the founders of Ordermark, Pathspot, and Kitchen United, plus a panel with all three companies on how they’re shaping the future of the restaurant.
  • The founder of Somabar will talk about how robots can help us live, eat, and drink better.
  • DishDivvy’s CEO will discuss how her company is democratizing home food businesses and bringing the sharing economy to dinner.
  • We’ll wrap things up with a VC panel on strategies for investing in companies disrupting food industries with leaders from Make in L.A., Upfront Ventures and Valley Oak Investments.

Oh, and there will be plenty of time for networking and lunch from a taco food truck, of course.

If you’re in the L.A. area and are interested in the food tech space we’d love to have you join us. The event will be from 10am-2pm  at MiLA’s innovation hub Toolbox LA in Chatsworth, CA. Registration is free thanks to our sponsors Fenwick & West and the Silicon Valley Bank. See you there!

September 21, 2017

Bartesian, Maker Of Home Cocktail Robots, Raises “Seven Figure” Round From Beam

Bartesian, a cocktail robot startup, has received an additional round of funding from Beam Suntory, the company behind such brands as Jim Beam, Maker’s Mark and Knob Creek.

This is the second investment by Beam in Bartesian. The first came just over a year ago, and the latest round was a result of a contingency written into the first deal that allowed Beam to acquire more equity in the company.

Bartesian CEO Ryan Close told the Spoon that Beam “had a provision on the original investment that allowed them the option to invest x future dollars (7 figures). They liked what they have seen with regards to production ramp up, quality, and most importantly taste of the finished product – so they decided to execute that option.”

Bartesian’s system utilizes flavor capsules and chambers to hold the liquor and other mixers. The system mixes the spirits and mixers from the four chambers with flavors from the capsules to make a variety of cocktails. According to the company, the Bartesian capsules do not use powder, but instead a variety of real fruit juice concentrates and non-alcohol liqueurs.

It’s an interesting investment for a spirits company like Beam Suntory, one of the world’s largest spirits conglomerates. Beam hasn’t historically invested in technology startups, but a product like Bartesian could extend their reach into subscription services as well as give them a better understanding of what consumers are actually mixing at home. Perfect Company has shown that by extending the reach into the actual cocktail making opens up a treasure trove of data for spirits companies.

The company is expected to ship in 2018. Another home cocktail robot startup, Somabar, is also expecting to ship next year.

You can see Ryan Close talking about the growing use of technology for the home bar in a 2016 Smart Kitchen Summit session video below.

The Smart Bar: HomeBrew to BartenderBots from The Spoon on Vimeo.

March 20, 2017

Housewares 2017: Somabar Pushes Robo-Bartender Into Production

This week at Housewares I caught up with Somabar, a company that makes cocktail-mixing robots.

I talked to company CEO, Dylan Purcell Lowe, who told me they’ve started production of the company’s robot bartender, which won best of show for the appliance category at CES 2016.  The device, which you can preorder for $429, is now in the hands of beta testers. The company expects to start shipping new orders by fall of this year.

According to Purcell Lowe, interest in the Somabar has come from both the consumer and professional/enterprise markets. The device, which has enough capacity to serve up to 300 drinks, would work well in hotels or restaurants according says Purcell Lowe, which is why their next generation Somabar will come in two versions: one for consumer and one for the pro market.

You can check out my interview with Purcell Lowe above and watch a quick walk-through of the Somabar below via Instagram.

We checked out the Somabar robotic bartender at #ihhs2017. #futureofdrink #foodtech #robotics

A post shared by Smart Kitchen (@smartkitchensummit) on Mar 19, 2017 at 2:54pm PDT

January 12, 2017

Is Robotics The Next Hot Sector For Food Tech Investment?

If you spend any time analyzing the food tech investment landscape, you notice something pretty quickly: the vast majority of funding goes to food delivery.

And while food delivery will continue to be the biggest slice of the investment pie for the foreseeable future, recently there’s been a noticeable uptick in non-delivery related food tech investments.

One area outside of delivery that is piquing the interest of investors is food robotics. In the last year, we’ve seen numerous investments in both professional and consumer focused food robotics.

A few examples from 2016:

Otto Robotics: The Seattle area startup recently raised $1.5 million for its food assembly robot for restaurants.  The company, which is still in stealth, raised its funding from Paul Allen’s Vulcan Ventures and Draper Associates.

Casabots: This company which makes salad assembly robot for cafeterias and restaurants picked up a $100 thousand in spring of 2016. The company is planning on producing its salad robot at scale in 2017.

Zume Pizza: This ambitious startup wants to not only make pizzas using robotics, but also puts them to use in its delivery trucks to help bring fresh pizza to your home. They raised an impressive $23 million late last year.

Drink Robots: Robotic cocktail startups Bartesian and Somabar both recently picked up funding, with Somabar receiving a $1.5 million and Bartesian getting an undisclosed amount from Beam Suntory, the spirits company behind Jim Beam whiskey brand. Early this year pro-cocktail robot company Monsieur picked up $1.2 million.

Gammachef: This Croatian maker of consumer cooking robots is still developing its first product, but Podravka, one of Croatia’s largest and oldest packaged food companies, made news in the country by making Gammachef its first startup investment.

Why all the interest in robots? In the professional markets like back of house food assembly, it’s clear that this technology could help automate repeatable, high-volume tasks such as making a pizza or preparing a hamburger. While automating (and eliminating) jobs with robotics may not be something large restaurant chains want to discuss publicly in today’s political environment, there is no doubt food is an industry that will see a large-scale injection of robotic technology over the next decade.

Consumer food robotics offer a less sure path for investors, mostly because robots excel at tasks that are high-volume and repeatable. Unless you’re planning on feeding your neighbors every day or drinking 30 cocktails after a hard day at work, chances are you don’t need a robot. Still, over time product categories like multicookers (i.e. Thermomix) will incorporate more automation and startups like Gammachef will continue to work on making food assembly in the home easier. At some point, I expect someone to create a compelling and affordable cooking robot that that captures the imagination (and dollars) of consumers.

Will food robotics ever rival delivery as an investment category? Probably not anytime soon. However, just as food delivery was seen as ripe for disruption by the investor class, I think food assembly and creation is now very much on investors’ radar and will take a bigger piece of the pie in coming years.

December 22, 2016

The Year In Food Robots

When you hear the words ‘food’ and ‘robot’ in the same sentence, chances are something like Softbank’s Pepper pops to mind, a modern Rosie-the-robot like humanoid with the hands and feet required to move around a kitchen and flip a pancake or two.

But when it comes to the kitchen, reality hasn’t quite caught up with the world envisioned by Hanna-Barbera, at least not yet. While there are companies who seem pretty serious about creating human-like creatures to take over our kitchen, the kitchen robot invasion, at least for the foreseeable future, will most likely consist of many more single-function machines that can automate tasks like drink mixing or stirring food in a pot rather than machines that act as a humanoid master chef (with one or two exceptions).

There’s also a big difference between what’s happening in the consumer kitchen compared to the pro kitchen.  While consumers will witness a slow and subtle invasion of single-purpose devices into our homes, in the pro kitchen we’re likely to see a variety of robotic systems put into use in restaurant environments over the next few years.

Below we take a look at what happened in food robots in 2016 and what to expect in 2017:

Consumer Cooking Robots in 2016: Failure To Boot

When it comes to consumer multifunction cooking robots, 2016 was mostly a non-starter. Despite showing at this year’s CES, Sereneti never shipped their product. OneCook, coming off a high-profile Kickstarter campaign in 2015 in which they raised over $100 thousand, missed its August ship date and has paused production without an update in months.

If you really want the closest thing to an all-in-one cooking robot today, your best bet is something like the Thermomix, a multi-cooker that I’ve been trying out and have discovered it does a whole lot of things and does them well. Sure, it may not have robotic arms to peel garlic or slice potatoes, but did you think you could automate everything in the kitchen?

Bartenderbots

If after a crazy year you feel you could use a drink, here’s some good news: the bartenderbots are coming.

Two startups, Bartesian and Somabar, are both in the process of bringing drink mixers to market that automate the process of making a cocktail.  Both use chambers to hold spirits, while the Bartesian uses a pod-based system to add flavors a la Keurig, while the Somabar has an infuser chamber to hold flavors that are added to the drink in the mixing process.

Both have told The Spoon they are planning to ship in first half of 2017.

Breadbots 

If drinking isn’t your thing, perhaps you’d like a breadbot.

The Rotimatic, a robot that makes roti (Indian flatbread) and wraps began shipping in August. The wrap-robot is made by Zimplistic, a Singapore based startup that first showed off the product in January 2015 at CES. The company is working towards shipping the product to the US in 2017.

Another automated breadmaker, the Flatev, launched their Kickstarter campaign for a pod-based tortilla maker in May and indicated this month they are on track for an August 2017 ship date.

Ok, So Maybe We Do Have A Chefbot: Moley

If you’ve seen a story about a full kitchen robot in 2016, chances are it was about Moley. The startup, which touts itself as makers of the first robotic kitchen, has created a prototype of robotic chef that uses two fully robotic arms to mimic the movements of BBC master chef Tim Anderson.  While Moley appears to be the kind of robot that would work well in a pro kitchen, particularly if it was surrounded by a supporting cast of sous chefs to prepare ingredients (the Moley robot only prepares the final meal, but doesn’t do prep work or cleanup), the company envisions a consumer version of the Moley robot complete with two robotic arms, a built-in oven, a cooktop and a touchscreen to control the system.

While the idea of a fully robotic cooking robot is intriguing, I have my doubts about the readiness of the concept for consumer kitchens in 2017. Partly for practical considerations, as the Moley robot will require a large footprint, will require professional installation and, at this point, only performs part of the cooking process.  My biggest concern, however, is cost: while the company has yet to release pricing, I suspect it will cost somewhere north of five thousand (maybe much more) given it has a built in cooktop, stove and, oh yeah, robotic arms. All of this built-in tech means only those willing to spends lots of money on a futuristic concept will buy a Moley, provided it works well (and that’s a big if).

Despite these concerns, I am excited for the work Moley is doing, even though I’m not convinced the consumer market is ready for the product just yet.

You can see the Moley prototype at work below:

The robotic chef - Moley Robotics

Here Come The Probots

While the consumer cooking robotics market has surprisingly bare shelves in late 2016, the pro kitchen saw significant progress in 2016. There are a number of different ‘probots’ being developed for the restaurant and professional kitchen. Below are a few of the food (p)robot innovators we watched closely in 2016:

Casabots

Casabots is a salad assembly robot company that began in 2014 after founder and CEO Deepak Sekar had experimented with creating a food robot for his home. He soon realized that a more practical application of robotics was in professional environments and, before long, Sally was born. Sally, the company’s salad-assembly robot, looks a little (or a lot) like a refrigerator and allows the user to pick their ingredients using a touchscreen. Sekar told me that they are working with corporations like Aramark that run cafeterias to have Sally installed in high-volume work environments and expects to have Sally ready for market in early 2017.

Momentum Machines

Back in 2012, a new company emerged from food tech startup incubator Lemnos Labs with the goal of not helping humans in the world of fast food, but replacing them all together.

“Our device isn’t meant to make employees more efficient,” said Momentum Machines co-founder Alexandros Vardakostas in an interview with Xconomy. “It’s meant to completely obviate them.”

A couple of years later, the company unveiled a prototype of a machine that could make up to 400 hamburgers per hour. The device, the tech details of which the company has kept largely under wraps, is described in the diagram below:

momentummachines-0

What’s fascinating about Momentum Machines technology is that while it works at industrial speed, it’s not mass producing the same burger over and over. It’s creating up to 400 custom burgers per hour. That’s right: up to 400 uniquely crafted, cooked, assembled and bagged hamburgers per hour.

And now, after going silent since 2014, the company created a buzz in June when it was discovered they’d applied for a building permit to create its first restaurant in San Francisco. While the roboburger joint has yet to open, we’re excited to head there in 2017 to try out a fully robot-produced hamburger.

Zume Pizza

The craziest – and perhaps most brilliant  – of all the pro food robots is from Zume Pizza. Founded by former Zynga President Alex Garden, Zume utilizes robotics in two points in the process (production and distribution) to get fresh machine-assisted artisan-style pizzas to consumers.

The pizza production process utilizes three robots and a conveyor belt system to produce pizzas at a fast rate for consumption in-restaurant or delivered to the home. The process includes three robots for production (Pepe for sauce dispensing, Marta for sauce spreading, and Bruno for loading and unloading pizza into the oven).  Humans work side-by-side in the Zume pizza kitchen, adding ingredients to the pizza, correcting any errors by the robots.

If you think the robot’s job done at Zume once it comes out of the kitchen, you’d be wrong. The company is working on creating large pizza trucks that utilize what it calls “Baking on the way” technology, a patented system that employs 56 individual ovens that are wired to initiate a cook just minutes before the arrival at the consumer’s door to give them an “out of the oven” experience.

The company, which opened its first restaurant this year, has applied for permits to operate its mobile pizza ovens on wheels and just this month raised close to $23 million in equity financing, so there’s a good chance we’ll see more restaurants – and possibly some pizza ovens on wheels – from Zume in 2017.

Starship 

While Starship isn’t really a food robot, there’s a good chance it’s robots – or ones like it – will help bring food to us in the future. That’s because Starship, a company cofounded by Skype cofounder Ahti Heinla, makes sidewalk delivery robots that are already being put into trials by large grocery stores to deliver food to consumers.

When I spoke to Heinla earlier this year, he made it clear he thought robotic delivery had huge advantages over the traditional method of humans and cars.

“With robots,” he said, ”the cost is in technology, manufacturing, and maintenance. The safest bet you can do is that technology is getting cheaper all the time. It’s just a question of time before this (delivery) will be one dollar, fifty cents.”

What’s interesting is Starship robots still require humans to control them – much like today’s drones – in the process of a delivery. Heinla envisions a human remotely controlling up to 10 or so Starship sidewalk delivery robots at some point, but unlike cars or even drones, what makes these robots ready for delivery deployment today is how slow they move.

“With a sidewalk robot, when a robot encounters a situation that is too complicated for the automatic system to handle, the robot can simply stop on the sidewalk and call up the (human) operator to help. This is the beauty of using a robot moving at pedestrian speeds on a sidewalk.”

Looking Forward

2016 saw significant advancement in food and cooking robotics. While the professional kitchen is further along in the food robot revolution in part because efforts to add robotics to centralized and professional food production facilities have excited for decades, we think 2017 could be an exciting year for the consumer market too as Moley, bartenderbots and even cooking robots like Sereneti finally make their debut. Investor interest in both sectors seems to be rising, so we also expect some new companies to debut in 2017 and beyond that bring robotics to the kitchen.

Lastly, there is a whole bunch of innovation going on in cooking automation and food 3D printing, areas which often overlap with kitchen robotics (take the pancakebot, for example). We expect those areas to be equally exciting in 2017.

Stay tuned and check back here at The Spoon as we cover the food robot revolution – and more – in 2017.

December 8, 2016

Investment In Cocktail Mixing Robots Is Heating Up

In the whiskey business, older usually means better. But if you’re Beam Suntory, the company which owns such iconic whiskey brands as Jim Beam and Maker’s Mark, sometimes new ain’t so bad either.

Which may be why the company recently became a strategic investor in Bartesian, a startup that creates drink mixing robots. While the exact amount of the investment is undisclosed, Bartesian co-founder Ryan Close puts the amount “in the millions.” The Bartesian cocktail mixing robot utilizes capsules to add the flavors and mixers to the cocktail. Close said they would use the money to expand their capsule selection, put the Bartesian into production and for R&D for the next-generation machine.

Beam Suntory isn’t the only investor taking an interest in the nascent robo-bartender market. Last week, Somabar quietly closed a $1.5 million funding round from Tech Coast Angels, an angel investor network focused on Southern California startups. The round was described as “bridge funding,” which means Somabar is still on the hunt for a larger series A round. This most recent investment follows an undisclosed investment in October 2014 and a round of debt financing in May of 2015.

Interest in home cocktail automation isn’t altogether surprising given the size of the $3 billion ready-to-drink (RTD) market. RTDs,  premixed cocktail drinks largely consumed at home, provide consumers mass-produced cocktail drinks that lack the specific tailoring or flourishes a bartender might provide. A home drink maker would give consumers a way to mix drinks that are closer to what they might get in a bar.

Not surprisingly, investment interest in robotic bartender technology also extends to the professional market. Monsieur, a startup based out of Atlanta, has been working on a robotic bartender since 2012 and received a $1.2 million Series A investment in February of this year.

And of course, robots aren’t the only game in town when it comes to bringing new tech to mixology. Late last year, Perfect Company, which makes the Perfect Drink scale system for home cocktail mixing, received a $4 million investment from Oregon Angel Fund. Perfect Company CEO Mike Wallace has indicated the company has sold hundreds of thousands of its Perfect Drink products.

Related: See Bartesian cofounder Ryan Close speak at the Smart Kitchen Summit

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