Boxed, a grocery e-commerce site that specializes in selling bulk items, is going public via special purpose acquisition company (SPAC). Announced today, the deal is being done via merger with Seven Oaks Acquisition Corp., and the combined company will be valued at roughly $900 million. To date, Boxed had raised $243 .6million in funding.
Founded in 2013, Boxed is kinda like a Costco without the membership requirement, selling bulk goods to both consumers and businesses. In addition to selling stuff online, Boxed also licenses out its order fulfillment and logistics technology to other retailers. In January of this year, the company entered into a multi-year partnership with Aeon Group, one of Asia’s largest retail conglomerates. (Aeon also led Boxed’s $100 million round of funding back in 2018.)
Boxed’s decision to go public via SPAC comes at a time of drastically increased interest in grocery e-commerce. COVID drove record amounts of people into online grocery shopping last year, and while those numbers have come down as the pandemic recedes, Coresight Research data shows that more than one-third of online grocery shoppers will keep up the new habit post-pandemic. Additionally, the ship-to-home category of grocery e-commerce that Boxed is in has hovered around $2 billion from month to month over the last year, according to Brick Meets Click.
All of this increased interest in online grocery shopping also means Boxed is facing increased pressure on a number of fronts. Not only does Boxed need to compete with traditional retailers like Walmart, which is rapidly expanding its delivery options and automating its fulfillment, but there is a raft of well-funded newcomers to contend with as well. On the ship-to-home side, companies like Imperfect Foods and Misfits Market both raised sizeable rounds of funding this year to expand. And on the smaller end of the spectrum, startups like Gopuff, Fridge No More and JOKR promise grocery delivery in as little as 15 minutes.
Boxed will now have additional funding to better compete. According to today’s press announcement Boxed “is expected to receive $334 million in net cash proceeds from a combination of Seven Oaks’ cash in trust of approximately $259 million, assuming no redemptions by Seven Oaks’ public stockholders, as well as a $120 million fully committed private placement financing.” Boxed CEO Chieh Huang will remain in charge of the new entity.
