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Stadium

May 27, 2020

WaitTime’s New Crowd Management Tools Could Help Stadiums Re-Open

It’s only now that there is serious talk of re-starting some professional sports. What that looks like remains to be seen, but one thing is pretty certain: we won’t be jamming tens of thousands of people together in one place to cheer on a team, at least not right away. Any return to “normal” will be gradual and start with way fewer people, all of whom will need to be kept appropriately socially distant. To help with this slow re-opening, WaitTime has developed two new tools to help building administrators manage crowds of people.

Spoon aficionados might remember WaitTime as the company that makes what is basically a Waze for concession stand lines. But with stadiums closed, there hasn’t been much need to find the shortest line for hot dogs.

So the company has introduced two new products: one that calculates how many people are in a certain space, and one that maps out crowd densities in different parts of a building.

Using a ceiling mounted camera, computer vision and AI, WaitTime can tell building staff how many people are entering and exiting a particular space like the bathroom (the camera is only mounted on the outside of the exits, not in the bathroom itself). It may sound odd, but the number of people allowed into a bathroom at a given time could be regulated going forward to help maintain space and stymie the spread of infection. If too many people enter, building staff can temporarily stop access to that particular spot.

The other new WaitTime tool analyzes live footage from CCTV cameras already installed at a location to create heat maps of crowd density. This can help building managers figure out where too many people are gathering too close and take appropriate measures.

As you can imagine, these crowd management tools could find a life outside of stadiums and into our everyday experiences, like the grocery store. We already saw supermarkets limit the number of people allowed in a store at any given time during this pandemic, and if we need to do so again, WaitTime’s software could automate keeping track of how many people are shopping at once.

“We have a lot of interest from grocery stores and retailers,” WaitTime Founder and CEO, Zack Klima told me by phone this week, “Because everything has to do with occupancy tracking.”

As states start to open up, we’re seeing how you can’t necessarily trust the wisdom of the crowd. But with WaitTime’s new products, stadiums and other gathering spaces can be wise about any crowds they do attract.

October 2, 2019

WaitTime is Like the Waze for Long Food Lines at Stadiums

Sometimes getting a meal at the ballpark can be as nail-biting as the game itself. There are so many options to choose from and, once you do pick, the circular architecture of arenas can make finding a particular concession stand confusing. When you finally get there, the line might be so long as to not even be worth it at all.

This is where WaitTime comes in. The Detroit-based startup installs cameras and artificial intelligence (AI) systems in stadiums and arenas to basically become a Waze for event food. The cameras mounted on the ceiling outside of concession stands watch all the bodies moving underneath them. Using computer vision and AI, computers on-site examines the movements of all those individuals and determines how busy each stand is.

From there color coded wait times are broadcast to giant screens installed around the stadium letting attendees know which stands have long (red), medium (yellow) and short (green) wait times. Screens also provide directions and serve as ad space for on-site stands that want to run a special.

Additionally, WaitTime works with mobile apps relevant to that space to provide this same wait time information directly to someone’s phone. So if you are a fan of the Miami Heat watching a game at their home, the American Airlines Arena, you would bring up the Heat’s mobile app and be able to see your food options from the comfort of your seat.

This data works the other way as well, with venue owners and managers able to see which concessions or retail is attracting crowds, where they are forming, at what time and for how long. Armed with this information, managers can better prepare for (or generate) long lines.

I spoke with Zachary Klima, Founder and CEO of WaitTime this week to learn more about his company. Klima told me that unlike cashierless checkout systems like Amazon Go, WaitTime’s patented software isn’t following and identifying specific people. Bodies in the camera’s view are treated like anonymous objects; all the software cares about is how many of those objects there are, which direction they are headed and how fast they are going. All the computer vision and data crunching is done on-site and not in the cloud.

Klima said that WaitTime is being used by eleven venues around the world including the aforementioned American Airlines Arena, T-Mobile Arena in Las Vegas, and the Melbourne Cricket Ground. Venues buy the cameras and pay licensing fee for the service. Specific pricing depends on the venue and the installation.

WaitTime is yet another example of how stadiums are ushering in some of the most exciting innovation in food tech. Yesterday, Picnic came out of stealth mode to reveal its assembly-style pizza-making robot that’s being used at T-Mobile Park in Seattle. Flippy the robot has been cooking up chicken tenders at Dodger Stadium. Zippin opened up a cashierless checkout convenience store in Golden 1 Center in Sacramento. And Postmates lets you skip the line entirely with designated pickup points in Yankee and Dodger Stadium.

While we don’t know the upfront costs of implementing WaitTime, it seems like a no-brainer for most entertainment venues. It’s an unobtrusive way to improve the game experience for attendees by minimizing the time spent in line, so they can spend more time watching the game. No more leaving early in the inning or quarter to avoid the rush.

As of now, WaitTime has raised $20 million from private investors, and Klima said that stadiums and arenas are just the beginning as the company is also eyeing airports and other retail outlets for its technology.

If WaitTime can find mass adoption, the only suspense during your day at the park will be whether your team wins.

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