Postmates announced today it has struck an exclusive deal with the New York Yankees to bring pickup service to Yankee Stadium.
The news follows August’s announcement that the third-party delivery company had signed a multi-year partnership with the Los Angeles Dodgers to be the stadium’s “on-demand delivery and pickup partner.”
At both stadiums, game-goers will be able to place orders for concessions at the park from their Postmates app, then pick them up at designated Postmates Pickup points. The service is designed to save Yankees fans (or traveling rivals) time they would otherwise spend waiting in line while the game goes on. There are no extra fees involved, and, obviously, no delivery charges, since the service is pickup-only.
It’s also another move by Postmates to build its presence in areas not currently swarmed with competition from other third-party delivery/pickup services. In addition to its stadium deals, Postmates earlier this year partnered with AEG, one of the world’s largest music companies, to bring Postmates Live to the Coachella festival. These exclusive partnerships with major venues and entertainment events essentially make Postmates part of the official billing, and give the service access to an audience it wouldn’t normally be able to reach, since concerts and sporting events don’t allow outside food or drink.
If Postmates Live proves popular, there’s little reason to doubt we’ll see more third-party delivery services duking it out for dominance at stadiums across the country. From there, it’s not hard to imagine similar competition for other entertainment settings, like amusement parks.
According to a blog post from Postmates, its service is active at Yankee Stadium right now from sections 113 and 116, and will expand to the rest of the stadium once the 2020 season begins.