Los Angeles, CA-based restaurant tech startup Ordermark announced today it has raised $18 million in Series B funding, according to Venture Beat. The round was led by Foundry Group, with participation from TenOneTen Ventures, Vertical Venture Partners, Mucker Capital, Act One Ventures, and Nosara Capital. The Series B round brings Ordermark’s total funding to $30.6 million.
Funds from the new round will go towards further integrating Ordermark’s service with other restaurant technologies, such as POS systems, kitchen display systems, and, of course, last-mile delivery companies.
Ordermark makes a hardware-software package that integrates and standardizes orders from disparate third-party systems like Uber Eats and Grubhub into a single dashboard. In the age of food delivery, it’s a noteworthy offering because it rids restaurants of the burden of having to juggle incoming orders off multiple tablet devices from third-party delivery services then input those orders into the main system.
The above scenario is often referred to as “tablet hell,” and it’s one restaurants have less and less patience for as demand for delivery increases and more restaurant-tech companies come to market promising solutions. Chowly is another such company that uses a tech platform to streamline orders from third-party delivery services. In a slightly different approach, Olo actually partners with third-party delivery services to help streamline the order process for restaurants. And with delivery apps predicted to hit 44 million U.S. users by 2020, the space is only going to get more competitive.
Ordermark closed a $9.5 million Series A round in September of 2018. The company counts TGI Friday’s, Buffalo Wild Wings, and Subway among its restaurant brand clients.