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Verdeat

September 10, 2019

Verdeat Delays Kickstarter Launch for Its Hydroponic Garden System

Poznań, Poland-based company Verdeat sent a message out today stating the launch of its hydroponic garden system for the home has been delayed one week, until September 17.

When it finally arrives, Verdeat’s product will be an indoor hydroponic grow system controlled by a smartphone app and designed to fit inside your house or apartment. Like a growing number of at-home hydroponic systems, Verdeat automates much of the grow process, calculating how much water, light, and nutrients plants need and requiring human intervention only once every few weeks. The device will be available in small, medium, or large sizes and, depending on that size, can hold up to 76 plants. Verdeat has not yet released pricing details for any of the unit sizes.

The campaign, which was announced in June of this year, was originally supposed to launch in July. This morning’s message had this to say about the delays:

As you know perfecting a prototype can be very time consuming and we want to make sure the product will be worthy of Kickstarter backers before it is released.

In the same message, the company also said it wants to make Verdeat as eco-friendly as possible, with minimal negative environmental impact by offset CO2 emissions from shipping products by contributing to the UN emission reduction program.

While Verdeat’s campaign delays are a little eyebrow-raising, they’re not necessarily bad news. Hardware products, in particular, are susceptible to all kinds of production issues that can hamper progress. As the recent mystery surrounding the state of the Rite Press shows, many a Kickstarter campaign has been marred by companies gladly taking a crowd’s funding but never actually delivering the product. Better to delay a campaign launch by a few weeks than wind up with no product at all for your backers.

And hopefully, these delays mean that when the campaign finally launches next week, Verdeat will have a higher-quality, more eco-friendly product to show off.

June 26, 2019

Verdeat Is Launching a Kickstarter for Its Hydroponic Garden System For the Home

Poznań, Poland-based company Verdeat announced this week it will launch a Kickstarter campaign in July for its modular vertical farm meant to fit inside apartments, offices, and other non-commercial spaces.

Like other indoor hydroponic grow systems, Verdeat is able to cultivate most plants without the use of soil, though unlike a lot of systems, the 35 cm cylindrical device will still accommodate soil in certain configurations. The modular trays that come with the device can be switched out based on what you’re trying to grow, whether seeds and sprouts, which get planted in a substrate (like coconut fiber), or a potted basil plant you nabbed at the grocery store.

The entire system is controlled by a smartphone app that takes the majority of the guesswork out of the growing process, from knowing how much water to give each type of plant to how to adjust the LEDs to produce the right amount of sun-like light. The user simply fills the grow tray, adds some nutrients, and starts the app, which, according to an email from Verdeat, can run the farm more or less autonomously, only requiring the user to add nutrients every one to three weeks depending on the plants. The company also claims that plants in the Verdeat system grow faster and ripen 40 percent sooner than traditionally grown herbs and vegetables. At the moment, Verdeat’s system can grow the usual selection of herbs and leafy greens found in most vertical farms, as well as strawberries, peppers, blueberries, and other fruits.

Once the Kickstarter campaign launches, backers will be able to choose from a small, medium, or large device, depending on their individual space requirements. Remember earlier this year when The Spoon looked at vertical farms that would fit into closet-sized apartments? Verdeat definitely fits that criteria. It’s also reminiscent of the self-watering, hydroponic farm-in-a-pillar Zooey Deschanel is currently selling via her startup Lettuce Grow, and of Seedo, whose self-contained, airtight farm looks like a mini fridge.

In fact, with the vertical farming market expected to be worth $9.96 billion by 2025, we’ll see many more of these at-home versions of the vertical farm surfacing alongside more industrial-sized, hyper-automated counterparts.

How Verdeat fares amid all this competition will depend largely on some factors the company hasn’t yet released, including the cost of each device unit, how widely available it will be (it’s manufactured in the EU), and how long backers will have to wait before they can actually get their hands on the device and start growing. If they get their hands on it: As we’ve seen with other crowdfunded hardware projects, there is always the possibility that the product might not make it to market as promised. But perhaps manufacturing right there in the EU, will make it easier for Verdeat to keep tabs on the process and avoid those pitfalls.

The Kickstarter campaign will launch at the very beginning of July.

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