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The Recipe Isn’t Dead. In Fact, It’s Becoming The Center of Action In The Digital Kitchen

by Michael Wolf
November 16, 2017November 18, 2017Filed under:
  • Connected Kitchen
  • Future of Recipes
  • Smart Kitchen Summit
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At last month’s Smart Kitchen Summit, celebrity chef Tyler Florence said: “the recipe is dead.”

Needless to say, it’s a bold statement. There’s no doubt that Florence is right to suggest that things are changing quickly in the age of Tasty cooking videos and that the time-worn practice of looking up recipes in cookbooks is something people are doing less every day.

But if today’s news about another Amazon integration with a popular online recipe site is any indication, I’d suggest the recipe is far from dead. In fact, it looks more and more like the recipe is becoming the center of action in the digital-powered kitchen.

And it’s not just Amazon that likes the idea of shoppable recipes. Companies like Northfork have integrated with the some of Europe’s biggest grocers to enable recipe-driven shopping, while big players like Google are building guided cooking recipe capabilities into their virtual assistant platforms.

Then there are AI-centric startups looking to take the recipe and add extra intelligence to it to make things more personalized and interactive. Companies like Wellio, Chefling and Pylon.AI are doing interesting work here.

Then there’s the recipe itself becoming fused with connected cooking hardware. Everyone from one of the world’s largest cookware companies in Hestan to the world’s biggest appliance maker in Whirlpool to cookbook disruptor Tasty are creating recipe-guided hardware.

And finally, if technology-driven integrations and one columnist’s opinion aren’t enough to convince you, there’s always old-school chefs like Christopher Kimball (check out our podcast!) who think the recipe has a long life ahead of it.

So no, the recipe is not so much dead as evolving. Instead, as our recipes become digitized and more connected, they’re becoming the center of action in the connected kitchen.

As Jon Jenkins suggested at last month’s Smart Kitchen Summit, software isn’t only eating the world, but we are eating software. That software includes whatever the recipe is becoming which, in short, is probably just better, more evolved version of the recipe.


Related

Podcast: Is The Recipe Dead?

At last year's Smart Kitchen Summit, celebrity chef Tyler Florence declared "the recipe is dead!" We decided to have a conversation about it at Smart Kitchen Summit Europe.

SKS Re-Heat: Tyler Florence has Written His Last Cookbook

With our Smart Kitchen Summit in Seattle just a few weeks away (Ed. note: Ack! So much to do to get ready), we thought it would be a good idea to revisit a moment that lit up the stage last year. During his fireside chat last year, celebrity chef Tyler…

Video: Tyler Florence Advocates for “Choose-Your-Own-Adventure” Cooking through Tech

Last year at the Smart Kitchen Summit, chef Tyler Florence made waves when he proclaimed that "the recipe is dead." This year he returned to the SKS stage for a fireside chat with Michael Wolf to discuss the evolving role of recipes — and the home cook — in the…

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Tagged:
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  • Amazon
  • AmazonFresh
  • Chefling
  • cookbook
  • Google Assistant
  • Hestan Cue
  • Pylon AI
  • recipe
  • Tasty
  • Tyler Florence
  • Wellio

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