Chefs Tom Collichio and Spike Mendelson officially launched CHFTY Pizza NFT project this week. The official “mint” or release of its 2777 unique pizza designs began this week, with the pre-sale started yesterday Wednesday, March 23 and the public sale opening today.
Welcome to CHFTY
— CHFTY PizzasOur Team: Visionaries rockstar chefs @tomcolicchio @chefspike
CHFTY Pizzas Public Sale tomorrow, 3/24 @ 3PM ESTpic.twitter.com/ddSDzIuv1z
Each NFT is priced at .07 Ethereum (worth $204 as of this writing) which will net CHFTY founders around $566,000. NFT holders will have access to virtual and in-person pop-up events, classes, kitchen accessories + apparel and more. CHFTY Pizza’s Discord has more details including an AMA the team did over the weekend to rally support and add people to the insider “Slicelist” for pre-sale access.
Chefs talk NFT and CHFTY at SimulATE Mini-Summit
Chefs Mendelson and Collichio joined The Spoon at our virtual February 1st SimulATE Food Metaverse + NFT Mini-Summit to discuss their upcoming NFT, its intended purpose and why it was important for the chef community to be involved in the development of Web3.
Mendelson commented, “(Post pandemic) I felt left behind in Web 2.0 and technology, as a restaurant tour and chef. And I was fighting to learn really quick on how to develop your own app, how to drive traffic from those third-party stores to your own app, but we were really way behind that point. So we want to enter NFTs right.”
When Collichio noticed artists and other creators were using NFTs as a way of keeping their own IP and driving revenue back to themselves when releasing their art, the two began a conversation on how to leverage NFTs for chefs and foodies. And out of that, the project that would become CHFTY Pizza was born.
The IP in the culinary world is difficult to protect in the age of digital food content and shareable recipes and food creation — and restaurateurs and chefs are in need of new pathways to profits in a post-pandemic world.
“What this does is that’s going to enable a restaurant term to expand way past their brick and mortar. This is where the world’s going, so we can either sit there and dig our feet and go no, we’re not going to do this or we can embrace it and get in front of it. And I think that’s what Spike and I are doing,” remarked Chef Collichio.
What’s next?
If you’re able to grab one of the 2,777 tokens during the pre or public sale, you’ll have to stay tuned and see what rewards and utilities will be added. First up, CHFTY Pizzas is hosting its first in-person event for token holders in Washington, DC, and will include meet and greets with founding Chefs Tom and Spike along with Andrew Zimmern, Maneet Chauhan and Kristen Kish.
To listen to the entire discussion on restaurants, NFTs and CHFTY Pizza, join Spoon Plus and get access to all virtual event archives.
Food meets the metaverse
Join us for SimulATE Spring Summit virtually on May 4th
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