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Trigo Vision Raises $22M A Round for Cashierless Checkout Tech

by Chris Albrecht
September 16, 2019September 16, 2019Filed under:
  • Delivery & Commerce
  • Future of Grocery
  • Robotics, AI & Data
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Trigo Vision, the Israeli startup that builds cashierless checkout tech for retailers, announced today that it has raised a $22 million A round of funding. The round was led by Red Dot Capital with the participation from existing investors Vertex Ventures Israel and Hetz Ventures. This brings the total amount raised by Trigo to $29 million.

Trigo retrofits supermarkets with cameras and computer vision to create a line-free checkout, Amazon Go like shopping experience. The company has a partnership with Israel’s largest grocer, Shufersal, which will use Trigo’s technology in all of its 280 stores. It has also been reported that Trigo is also working with UK-based grocer, Tesco. Trigo says that its technology is currently installed in stores as large as 5,000 square feet (the largest Amazon Go store is 2,100 sq. feet).

Funding wasn’t the only news from Trigo today. The company has a new name, well, a shortened one anyway. The company announced it was lopping off “Vision” from its name and going by just Trigo.

This has been a pivotal year for cashierless checkout startups, many of which have received sizable rounds of funding. Since January:

  • Grabango raised $12 million
  • Standard Cognition raised $35 million (after a previous $40 million raise last year)
  • AWM Smart Shelf raised $10 million
  • Caper raised $10 million
  • Zippin got an undisclosed strategic investment as part of a partnership with Brazil’s Lojas Americanas

Of these however, only Trigo, Zippin and Grabango have publicly named their retail partners: Shufersal, Ame Go and Giant Eagle, respectively. Being able to publicly announce customer names is almost as important as the money being raised at this point because it shows the retailer is willing to go on record about a specific technology solution. Once a retailer has committed with a particular cashierless solution, it’s less likely they will it out and replace it with something else.


Related

Cashierless Checkout Startup Trigo Raises $60M

Trigo announced today it has raised a $60 million Series B round to scale its cashierless checkout for the grocery store. The round was led by 83North with participation from existing investors Vertex Ventures Israel, Hetz Ventures, Red Dot Capital Partners, Tesco, and Morrag Investments. It brings Trigo’s total funding raised…

Israel’s Shufersal to Implement Trigo Vision’s Cashierless Tech Across all its Stores

Trigo Vision announced today that its cashierless checkout technology, which delivers Amazon Go-like experiences at retail, will be installed in every location of Shufersal, Israel’s largest supermarket chain. Technically, the two companies have signed an agreement to adopt Trigo Vision's technology, but the two still need to go through a pilot in…

Standard Cognition Raises $35M Series B for its Cashierless Checkout Tech

Standard Cognition, one of a host of startups looking to bring cashierless checkout to the retail experience, announced today that it has raised a $35 million Series B round of funding. The round was lead by EQT Ventures fund, with participation from existing investors Initialized Capital, CRV and Y Combinator.…

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  • cashierless checkout
  • Trigo
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