LBX Food Robotics (formerly known as LeBread Xpress) announced today they have partnered with The Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI) Foundation to install bread-dispensing robots throughout Dubai to help feed those in food insecure situations. The custom-built Bake Xpress machines will provide a selection of complimentary local breads and pitas and will give customers the ability to make voluntary monetary donations.
The partnership started in 2020 when MBRGI, the charitable foundation of Sheikh Mohammed bin Rashid Al Maktoum (the ruler of Dubai), approached LBX to see if their robotic bread-making robots could be used as a way to get food to people in need. Two years later, the partners have deployed a total of 10 bread-dispensing robots around Dubai as part of the first phase of the collaboration. More robots are planned for the first quarter of 2023.
For those not familiar with LBX’s Bake Xpress machines, the unit holds up to 100 different food items in a refrigerated storage. Once the user selects the item, the machine uses infrared and microwave heat to warm the bread before dispensing.
You can see an example of an order and the machine internals in the video below:
“It was a privilege to partner with MBRGI to support their goals of providing a source of food to people who might otherwise go hungry, and we are delighted to see our technology leveraged in this unique way,” LBX founder Benoit Herve said in a release sent to the Spoon. “This initial endowment effort is part of a larger-scale deployment of our technology in the Middle East, in support of the deeply-held cultural traditions of philanthropy and community service.”
According to LBX, they will launch the LBX Bake Xpress machines in the United States in 2023 and will be launching their US efforts next week.
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