“When we talk about the Smart Kitchen Summit (SKS), it’s not just about being smart or connected,” said Michael Wolf before he announced the winner of the SKS 2018 Startup Showcase. “It’s about finding an interesting product that hasn’t been there before that solves for a real consumer need. And this winner really showed me that.”
Indeed, Soggy Food Sucks, who took home the title of Overall Winner at the Startup Showcase, makes a product that seems almost deceptively simple. Their frozen patch sticks to the inside of a food containers and wicks condensation to keep takeaway eats crispy, crunchy, and decidedly non-soggy. No artificial intelligence, virtual reality, or robots in sight.
Despite its lack of bells and whistles, Soggy Food Sucks captured the judges’ attention because it solves a real, relatable problem in the food delivery space: how to keep food crisp during its journey from the restaurant to your home.
“We’ve all experienced the disappointment of food delivery, when our food arrives after being ravaged — ravaged I say — by the horror of condensation,” preached Birgen onstage. So he decided to use his engineering know-how (he used to be an actual rocket scientist) and solve the problem with some basic chemistry.
Watch the full video to see Birgen’s charismatic pitch for a product that we think has the power to massively improve the food delivery business. See ya never, soggy fries.
For more videos of panels, fireside chats, and startup pitches from the 2018 Smart Kitchen Summit head to our YouTube channel!
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