Vow, the Australian-based startup making foie gras and parfait from the cultivated cells of Japanese quail, announced a couple of big milestones this week, including what it claims to be the biggest ever production run of cultivated meat after harvesting 1,200 pounds of Japanese quail in a single week. This milestone was achieved using the company’s custom-designed 20,000-liter vessel designed entirely in-house.
This news comes the same week the Food Standards Australia New Zealand (FSANZ) officially approved Vow’s application to add cultivated quail to the Food Standards Code. The final step is a 60-day review period by ministers from each jurisdiction within Australia and New Zealand. If no objections are raised, Vow could begin selling its cultivated quail products across ANZ as early as June.
According to CEO George Peppou, the secret to Vow’s rapid progress isn’t just about bigger tanks—it’s about rebuilding the entire factory model from scratch.
“Pharma infrastructure just doesn’t work for food,” Peppou told me in a recent episode of The Spoon Podcast. “We designed our second factory using a completely vertically integrated approach—engineers, welders, software, everything in-house—and built it for a fraction of what others have spent.”
Vow believes its new plant can make cultivated meat at a cost that is 20-50 times cheaper than its competitors, and now Peppou says that the company is now being approached by others as a potential manufacturing partner who see their approach as one that could scale.
“We’ve seen this sort of interesting uptick recently of other companies approaching us to ask about contract manufacturing. We’ve got the capacity. We’re selling continuously and we do have some excess capacity that we can provide to other companies. So we’ve got a few projects underway at the moment, which has been a very interesting insight into how other philosophies have played out.”
You can listen to my full conversation below.
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