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Waste Free! Loop Expands Reusable Packaging Program Throughout the U.S.

by Catherine Lamb
April 22, 2020April 22, 2020Filed under:
  • Coronavirus
  • Featured
  • Food Waste
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With the coronavirus pandemic forcing me to order more things than ever online — from groceries to toiletries to fancy dried beans — I’m accruing quite a lot of single-use packaging at my house. And I feel bad about it.

Maybe I’ll soon be able to assuage some of that guilt when Loop, the reusable packaging service, expands nationwide over the next few months (tip via Fast Company). Loop, an initiative from recycling company Terracycle, sells name-brand CPG products directly to consumers that are packaged in reusable containers made from metal and glass. After the consumers use them up, they put the empty containers back in the tote they came in and Loop picks them up to be sterilized and refilled.

Loop launched in the U.S. last May with a pilot program in the Mid-Atlantic region of the U.S. According to an Instagram post from the company, Loop will roll out its reusable-container service across the contiguous U.S. sometime this summer. Globally, Loop is available in Paris and has plans to head to Canada, Germany, Japan, and the U.K. this year.

At launch Loop already had a roster of big-name partners like Kroger, Pepsi, Nestlé, and Walgreens. The platform has expanded to include roughly 200 products, including plant-based burgers and ice cream from Häagen-Dazs (my personal favorite).

I know what you’re thinking — during a pandemic when we’re all anxious about contamination, are we really going to be okay with receiving groceries packed in containers that someone else has already used? Especially since bring-your-own mugs and reusable totes in retailers are becoming a thing of the past?

Loop’s CEO certainly thinks so. He told Fast Company that Loop has seen evidence that “consumers are comfortable with reuse during COVID.” Since Loop has a reuse protocol in place — with stringent cleaning measures and pre-established health and safety checklists — he’s confident that they’ll be able to continue their closed-loop packaging practice without putting users at risk.

If users are comfortable with this, Loop’s extended platform could be a real help to cut down on our persistent packaging problem. Even if your delivery boxes are technically recyclable, COVID-19 is causing challenges for the waste management industry as a whole. Many packaging elements — like styrofoam and ice packs — aren’t recyclable anyway. Considering that the EPA reported that over 32 million tons of packaging and containers went into landfills in 2017 — almost a quarter of the total waste from the entire year — this is an issue we need to take seriously.

Today is Earth Day, so there’s no better time to take a moment and consider how we can help preserve our planet. Come this summer I know one small step that I’ll be taking cut down on the amount of packaging I’m tossing out. Bonus: I still get to enjoy my chocolate-fudge ice cream.


Related

Burger King Partners with Loop to Pilot Reusable Packaging

Burger King announced today that it has partnered with TerraCyle's circular packaging service, Loop, to test out the use of resuable food and beverage containers. Starting next year, select BKs in New York City, Portland (the announcement didn't specify Maine or Oregon) and Tokyo, will give consumers the option of…

The Loop Launches Reusable Packaging Program in the U.S., Adds Kroger and Walgreens as Partners

We were excited when The Loop announced its re-useable packaging program in January of this year, as a number of big name CPG companies like Pepsi, Nestlé and Unilever had hopped on board. Today, The Loop announced that its waste reducing program has now launched here in the U.S., and…

McDonald’s Partners With Loop to Pilot Reusable Packaging

With the restaurant industry currently being reinvented with to-go-first experiences in mind, there’s cause to worry that the shift will add even more single-use cups, straws, and boxes to our already bulging landfills. So it makes for a small silver lining that McDonald’s today announced a partnership with Terracycle’s zero-waste…

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Tagged:
  • Coronavirus
  • food waste
  • Loop
  • packaging

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