It goes without saying that everyone likes ice cream, and that was never more apparent than at last night’s CES Unveiled press event.
The first thing I saw when I walked into the crowded room was a huge crowd of journalists lining up to get a serving of ice cream (another truism is journalists like free food). The ColdSnap machines were cranking away as ColdSnap workers – including ColdSnap CEO Matthew Fonte – handed over cups to attendees.
Last fall, ColdSnap expanded its production facility in the Boston suburb of Billerica, adding 20,000 square feet with an additional 24,000 square feet of space leased across the street. Now, as they look to scale, they’ve added automation equipment and project they will be able to manufacture 30 million pods per year.
Part of what makes ColdSnap intriguing is its ability to make instant ice cream from room temperature, shelf-stable liquid. As Fonte told me last year, a product like this could be potentially transformative for markets where cold chain storage is not widely available or cost-prohibitive.
“China’s ice cream market is as large as the United States, but they have 25% the amount of refrigeration per capita that we do here in the States,” Fonte said. “If you could circumvent the cold supply chain and give them shelf-stable pods, they can freeze their ice cream on demand, they can reach the masses there and grow that market four times.”
You can a peek of the ColdSnap in action below.
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