Announced last April, The Next Packaging Movement put out a call for startups and innovators that are creating packaging that isn’t just 100 percent recyclable, but also re-examine packaging entirely from source to end of life. Perrier received roughly 90 submissions and the company partnered with SoScience, European organization focused on responsible research and innovation.
The projects selected by Perrier were:
Biotic, an Africa-based startup that works with biodegradable plastic made from agricultural waste while creating jobs for African women.
Flexikeg, which delivers beverages in re-usable flexible kegs and already has a collaboration with Perrier.
Plastiskul, which creates micro factories for waste collection and transformation in developing countries.
The winners will each receive technical and operational support from Perrier as well as a minimum of €100,000 (~$110,000 USD), and up to a million Euros in total. Each project will also aim to bring their solution to market by 2025.
Of the winners, it looks like only Flexikeg currently has a website up, and it’s entirely in French. But from the looks of it, the flexible keg seems to be following a trend we’re seeing around of bags being employed to ship and store liquids. Bags are lighter and lay flat for easier shipping. The Albicchiere and Edgar connected wine dispensers both use bags of wine for refills, and the Olivery sends olive oil refills in pouches.
Perrier, of course, is contributing to the world’s big plastic packaging problem, but at least this is a small step in helping fix that.