Amazon said today via an email to The Spoon that it is bringing its Amazon One pay-with-your-palm biometric identification and payment system to an additional three physical retail locations in the Seattle area.
Launched last September, Amazon One scans a user’s palm for things like gaining entrance to a store or facilitating payment at checkout. Users just need to hold their hand over the Amazon One device and associate their palm print with a credit card and mobile phone number (or an Amazon account, of course).
With this expansion, 12 Amazon retail locations will be using Amazon One including a number of Amazon Gos, Go Grocery, Amazon 4-Star, Amazon Books and Amazon Pop-Ups.
Admittedly, the addition of Amazon One payment to just three of Amazon’s own stores is not earth-shattering news. But it adds to what has already been an incredibly busy year in the cashierless/contactless checkout space. Startups like Nomitri and IMAGR have come out of stealth. Standard Cognition raised $150 million. And AiFi partnered with Wundermart to build a thousand cashierless checkout stores.
Amazon, however, remains the 800-pound gorilla in the cashierless checkout space. It kicked off the movement in earnest with its first Go convenience stores a little more than three years ago. And Amazon is licensing its cashierless checkout tech to other retailers. Airport store chain, Hudson, recently opened its first cashierless store powered by Amazon, with plans to open more. Amazon’s marketing flat-out says the company has big plans for expanding the use of its palm payment to other venues like stadiums, restaurants and more. So it could find its way into more non-Amazon stores in the near future.
We’re also starting to see biometrics implemented in other cashierless checkout systems. Zippin’s latest store in Japan adds a layer of biometric technology from Fujitsu that allows users to scan their palm to gain entrance and facilitate payment.
Of course, it remains to be seen just how willing consumers are handing over their biometric data to Amazon. Knowing what I purchase on a regular basis is one thing. Knowing the fine details of my exact palm print? That’s quite another.
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