Mitte, a maker of countertop mineral water machines, announced this week that they would begin shipping their first product, the Mitte Home, this month. The Berlin-based company will ship first to new customers and Kickstarter backers in Germany and plans to begin selling the water-mineralizer in the US in the spring of 2022.
The Mitte Home, which sells for €350, filters and mineralizes the water using a two-step process. The water is filtered using activated charcoal. After filtration, the water seeps through calcite and magnesite rocks to add calcium and magnesium. After mineralizing, the system adds CO₂ and dispenses. The system uses a cartridge system for filtration and mineralization, with each cartridge good for 250 liters. The machine also uses replaceable CO₂ cylinders to add the fizz.
The Mitte Home can be controlled by an app, which allows users to track consumption. The app also allows users order new cartridges and CO₂ cylinders.
The original Mitte product offered via the company’s Kickstarter campaign included water distillation, but this version only provides filtration. According to the company’s update on Kickstarter, a premium model called the Mitte Home Plus will include distillation and will ship in 2-3 years. The company is offering backers the option get a Mitte Home, wait for the Mitte Home Plus, or get a full refund.
While the Mitte comes to market over three years late, backers of the Kickstarter can take comfort in the product actually shipping. Hardware-based crowdfunding campaigns are notoriously high-risk, many products never ship, and those that do are usually late. The company’s ability to persist was no doubt in part due to a $10.6 million funding round in 2018. That round, led by DanonevManifesto Ventures, the New York-based venture arm of Danone, was significantly more than the $317 thousand raised as part of its crowdfunding campaign.
If you live in Germany and would like to order a Mitte, you can do so today at mitte.co, while those who live outside of Germany can add themselves to the waitlist.
Leave a Reply