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The Spoon

Daily news and analysis about the food tech revolution

Catherine Lamb

Review: BLOOM is a Speedier Pourover Coffee Maker for Homes and Cafés

When I worked as a barista, my absolute least favorite drink to make was a pour over. Essentially a single-serving cup of coffee made individually, the process was fussy and usually took five minutes, which held up the line and stressed me out.

Coffee design company ESPRO has developed a new single-serve coffee brewer called BLOOM meant to improve on the traditional pour over method. BLOOM is currently wrapping up a successful Kickstarter campaign. This week I got to try it out myself to see what all the fuss is about.

Based in Vancouver, ESPRO had already made its own versions of several tried-and-true coffee brewers, including French Press and Cold Brewer. “Now we’re tackling the pour over,” ESPRO’s co-founder and President Bruce Constantine told me over the phone last week.

The main innovation by the BLOOM brewer is its flat bed — that is, the base of the brewer where the coffee comes out. BLOOM’s is larger than average and has 1,500 tiny holes, which means it can brew coffee faster than a traditional pour over device. According to Constantine, this shape also means that the coffee extracts more evenly, so the end result is more consistent. “It’s the first time the pour over has been reinvented in 30 years,” he told me.

Since the BLOOM has a non-traditional shape, it also requires specialized paper liners. ESPRO currently has patents out for both the paper and the BLOOM brewer itself. 

Photo: The parts of ESPRO’s BLOOM brewer [Photo: Catherine Lamb]

Constantine says he expects that the BLOOM will be a 50/50 product in terms of customers: 50 percent consumer, 50 percent foodservice in coffee shops and cafes. With COVID keeping more people at home, however, he said that they’re going to focus on the consumer market first. 

Home brewers certainly seem to be interested in the BLOOM brewer. ESPRO launched the Kickstarter for BLOOM on April 15 with a goal of $20,000. It was fully funded after eight hours. At the time of writing this, the Kickstarter had raised over $63,000 with eight days to go.

Kickstarter backers can get the BLOOM and 50 papers for $35. Constantine said when the device debuts in retail, it will cost $50 for the device and 10 papers. Packs of 100 papers will sell separately for $10 each. The company plans to sell the BLOOM directly through their website, and have already confirmed placements at retailers like Williams Sonoma, Sur La Table, and Nordstrom. 

Constantine said they expect to start shipping BLOOM to backers in July. As with any crowdfunded hardware product, there’s no guarantee that ESPRO will be able to hit that timeline — especially as COVID is disrupting manufacturing supply chains around the globe. But Constantine said that since they’re producing in China, which is over the worst of the virus, they actually aren’t experiencing any manufacturing slowdowns right now. 

In these uncertain times, things can change moment to moment. But it is comforting that ESPRO has already helmed four Kickstarter campaigns, all of which successfully shipped their products.

I got to give the BLOOM a try to get my caffeine fix this week. The process is extremely simple: put a filter into the brewing cone, place it over a coffee mug, add your ground coffee, then pour in the water. Coffee convention recommends that you “bloom” your coffee first (hence the name), which basically means pouring just a little bit of water into the grounds and letting it sit for thirty seconds to make space and let bitter carbon dioxide escape. After the bloom, I poured in the rest of the hot water and had a tasty cup of coffee in a minute and a half.

The BLOOM brewer ready for hot water. [Photo: Catherine Lamb]

A minute and a half is a speedy brew time for specialty coffee. My typical Chemex routine takes around six, and regular pour overs take four to five. The coffee itself was delicious, and cleanup was a snap thanks to the paper liner, which gives it a definite edge over the French Press for me.

There’s no question that the BLOOM is easy to use and looks beautiful. However, after trying it out I was left wondering: “Is it really worth it?”

Sure, a traditional pourover and Chemex both take a few extra minutes to brew. But the amount of required active time is essentially the same. A Chemex costs around $45, on par with BLOOM, while a regular ceramic pourover is roughly half that. I’m not sure if a slightly faster brew time justifies purchasing a BLOOM in addition to these other brewers.

I think that the bigger opportunity for BLOOM is in cafes — where time actually is of the essence. But since COVID-19 has basically nixed pour overs from the menu — and might shutter some coffee shops for good — that might not happen for a while.

Until then, if you’re looking to speed up your morning coffee routine, or just add a fun new gadget to your collection to spice up quarantine, BLOOM could be a good fix.

Johnny Grey on the Post-COVID Kitchen: No Cabinets, Bigger Pantries, More Pleasure

With COVID keeping many of us at home, kitchens are taking on a bigger role than ever before. They’re not just the place we cook meals; they’re also our offices, a place to teach kids homework, the background of our Zoom video calls as we cook along with family.

Considering we’ve long considered the kitchen the heart of the home, it’s no surprise that they’re shifting as we spend more and more time homebound. But how will the kitchen transform to better suit our new needs during quarantine?

To answer that question we turned to Johnny Grey, a British design leader specializing in — you guessed it — kitchens. Today Grey (and a few surprise guests) joined us for our latest Spoon Virtual Event, titled The Future of Kitchen Design in a Post-COVID19 World. He talked about some of the constants of kitchen design, how to embrace the DIY, and how the kitchen is a sort of “3D timepiece.” Here are a few of the highlights:

Fewer cabinets, more pantries
If there’s one part of conventional kitchen design that Grey absolutely hates, it’s cabinets. He thinks they take up too much space in the core of the kitchen itself, which should be a more social space.

In fact, Grey’s overarching goal with kitchen design seems to be to make it a more pleasant space for gathering. To that end, he’s a big fan of kitchen islands (or peninsulas), ideally ones with adjustable heights that can go from a bar space to a dining table.

When asked what he thought we could learn from the past, Grey answered in one word: pantries. He likes a walk-in pantry because you can see things in front of you — like all those bulk bags of dry goods you bought — and you don’t have to rely on dreaded cabinets to store everything.

Where does smart tech fit in?
For Grey, smart tech does have a role to play in kitchens of the future. Specifically when it comes to two things: precision and safety. Grey also emphasized that kitchen technology can help generations age in place. If individuals can cook for themselves, he theorizes that they won’t have to move to assisted living facilities as quickly — thus keeping them home for longer.

Photo: Innit and Sharp

The kitchen as a timepiece
During the virtual event Grey unveiled a new concept he’s been working on. Called the Evening Kitchen, he explained that the kitchen has multiple different lives during each 24-hour cycle. During the day it may be an area for quick meal prep, but in the evening it morphs into a bistro, a nightclub, or even a quiet living room, depending on the circumstances. Grey calls the kitchen a sort of “3D timepiece.”

For that reason, the evening kitchen must look different than the kitchen of daytime. Grey talks about the power of lighting, which gives intimacy, as well as smell and music to transform the space. If you’re curious you can watch his video explaining the concept here.

Especially now, embrace joy
Especially now, kitchens should be a place of joy. “It should be a pleasure to use your kitchen,” Grey said. To make it pleasurable, designers should think about touch, ease of movement, and even color. They could set up places to set a chair in the sun. Consumers themselves can do a lot to improve their kitchen. “Embrace the DIY,” Grey told the audience.

Grey also urged listeners not to put too much pressure on themselves to de-clutter, especially now that the kitchen table is also a coworking space and/or classroom. “It’s not really how people can live,” he said.

Overall, it was a fascinating conversation and — bonus — you get to enjoy Grey’s soothing British accent. You can watch the full video below.

Kitchen Design in a Post-COVID World: A Conversation with Kitchen Designer Johnny Grey

Finally, don’t forget to mark your calendar for our next event on May 21st 10am PT, when Gingko Bioworks program director Sudeep Agarwala will talk about fermentation as a food tech platform.

Taika’s Canned Adaptogen Coffee Ticks the Boxes for Wellness-Loving Millennials

During quarantine I’ve been drinking more caffeine than ever, which means that by 10 a.m., I’m usually about to rocket out of my chair.

Maybe that wouldn’t be the case if I was sipping on the java from new startup Taika (“magic” in Finnish). Founded by an ex-Facebook employee and a champion barista, the company makes cans of “perfectly calibrated coffee.” The startup uses a patent-pending process to reduce the amount of caffeine in each can to 130mg. A 12-ounce cup of regular coffee has 200mg. It also features adaptogens and mushrooms like ashwaganda (for calm) and reishi (for immunity).

Taika is launching with three flavors: Black Coffee, Oat Milk Latte, and Macadamia Latte. The coffee is sourced from a roaster in Vancouver, BC, and the lattes are plant-based and don’t have added sugar.

The caffeine curious can get a variety pack of six Taika drinks, two of each flavor, for $36. A 12-pack of a single flavor costs $59. As of now, Taika’s coffee is available for two-hour contactless delivery in three cities: San Francisco, Los Angeles, and New York. It also sells product to a handful of retailers in the San Francisco Bay Area and L.A.

Taika is clearly trying to appeal to consumers interested in the beverage wellness trend — especially younger people, like millennials and Gen Z. In fact, if you had a list of all the attributes of a trendy CPG beverage company, Taika would check literally all of the boxes. Cool, brightly colored branding? Check. Minimalist packaging? Check. Cheeky marketing? Double check. Taika’s cans even feature a phone number, which consumers are encouraged to text to make sure they got home safe. (I tried it and got a question about the Turing Test, then no response.)

With this wellness focus, Taika is clearly aiming to capture the same demographic as other good-for-you beverage brands, like CBD soda company Recess or Dirty Lemon. Price-wise, it’s in line with both.

Taika isn’t the first company to put adaptogens in coffee, or the first to create lower-caffeine coffee. But combining those two aspects, along with marketing explicitly geared towards wellness-conscious consumers, could help this startup rocket to success.

Rebellyous Launches Plant-based Chicken Nuggets in Seattle Grocers

Rebellyous Foods, the Seattle-based plant-based meat startup, announced today that it would begin selling its meatless chicken nuggets at Seattle retailers next week.

Since it was founded in 2017, Rebellyous has been selling its plant-based chicken wholesale to spots like corporate cafeterias, universities, and hospitals in the Pacific Northwest and Bay Area. Obviously, most of those were crowded gathering spaces, but are now shut down or severely limited due to social distancing and shelter-in-place orders.

As a result, Rebellyous has pivoted to move into CPG. Last month, as Rebellyous announced its $6 million Series A funding round, the company’s CEO Christie Lagally told me that they were accelerating their retail launch in response to COVID-19.

Next week, Rebellyous nuggets will make their retail debut in the freezer section at Leschi Market and Vegan Haven in Seattle. The nuggets will be sold in one-pound packs with 30 nuggets each and cost $5.99. The package includes instructions to bake, pan fry, or deep fry (it warns you not to microwave them).

Up next, the company will expand to other West Coast retailers and launch new products. Lagally told me last year that they have a plant-based chicken patty in the works. At the same time, Rebellyous is still working towards its overall goal; to improve plant-based meat manufacturing technology to make alternative protein more scalable and affordable.

If you’re in the Seattle area and try out Rebellyous’ nuggets for yourself, drop us a line and let us know what you think!

Over Sourdough? Your Next Quarantine Activity Could be Growing Meat

At this point we’re all over making sourdough, right? The needy sourdough starters, the shortages of flour… even for the fermentation-curious, it’s getting to be more trouble than it’s worth.

So for your next foodtech quarantine project, may I suggest growing your own meat?

If you don’t know where to start, Japanese company Integriculture has your back. Earlier this month the startup laid out the details of its new CulNet System; a technology that allows individuals and businesses to culture their own animal tissue.

Democratizing cultured meat has always been a goal for Integriculture founder Yuki Hanyu. In fact, Integriculture spun out of Shojinmeat, a DIY maker community focused on cultured meat founded in 2015. Interested hobbyists can already follow Shojinmeat’s guide — which is formatted to look like manga — to grow their own meat, right now.

The new CulNet system builds on Shojinmeat’s DIY framework to introduce a more sophisticated technology. It will allow everyone from restaurants to farmers to, yes, home hobbyists to grow their own animal tissue in larger quantities, with more precision.

Photo: Integriculture

Unlike Shojinmeat though, the CulNet System is not quite available yet. Integriculture is still in the R&D phase. It plans to begin licensing out the CulNet System — which includes hardware, animal starter cells, and media to feed cell growth — within the next two years or so. Until then, curious makers can still follow Shojinmeat’s guide to grow their own meat in a small scale.

Hanyu also mentioned at last year’s SKS Japan that the company was planning to release a product called Space Salt, essentially a dried version of cell culture media containing a blend of salt and amino acids, to help home enthusiasts grow their cells more easily. Hanyu said that they weren’t able to launch SpaceSalt last year because of difficulty sourcing ingredients from a factory that would give them a “legally food grade” mark. They’re still working to commercialize it.

The CulNet System is obviously geared to serious at-home makers who have the patience and motivation to tackle something like growing their own meat. But with meat processing plants closing and a meat shortage on the horizon, more and more people are taking a long, hard look at where our meat comes from.

This awareness could help accelerate consumer acceptance of new technologies like cultured meat — whether it’s made at home or by startups like Integriculture, Memphis Meats and Aleph Farms. For its part, Integriculture hosted a private taste test of their first product, cell-based foie gras, in 2019, and plans to start selling it commercially in 2021.

If growing your own animal tissue at home seems like too much work, you could always use this time to learn a new restaurant-worthy recipe, make good use of your smart kitchen gadgets, or even go all-out and develop a new connected appliance. Or just go back to yeast and make something besides sourdough.

PepsiCo Launches Two Sites to Deliver All the Snacks to Your Doorstep

With quarantine keeping us all at home and near our pantries, we’re buying more food staples online — and snacking more, too. So it’s no surprise that PepsiCo announced today that it’s launching two ways that people can buy snacks (and other pantry items) directly.

On PantryShop.com, consumers can order curated bundles of popular PepsiCo products with names like “Family Favorites,” “Workout & Recovery,” or, of course, “Snacking.” These bundles have goods from PepsiCo brands like Gatorade, Cap’n Crunch, and Quaker. The Standard Size for the packs costs $29.95, while the larger Family Size is $49.95.

PepsiCo also launched Snacks.com, which is even more snack-specialized. On the site people can order crackers, nuts, and dips, as well as a whole litany of chips from Lays, Cheetos, Ruffles, and more. Orders over $15 ship free.

According to an email sent to The Spoon, the majority of orders placed on PantryShop.com or Snacks.com will arrive within two business days. Obviously that’s not going to sate any chip cravings happening right now, but in a time when finding a grocery delivery spot is almost as hard as finding the golden ticket, two days is actually not that long. And considering everything that PepsiCo is sending is shelf-stable, speed is not exactly of the essence.

Considering the meteoric growth of online grocery since the coronavirus pandemic began, it’s no surprise that PepsiCo is trying to take advantage by launching its own direct sales platforms. With Instacart orders, PepsiCo is competing with other brands to get in your cart. By taking the process onto their own site, they own your purchase 100 percent.

That is, if consumers will go for it. There may be increased interest in online grocery shopping, but I’m not sure if consumers are willing to add another marketplace to their digital purchasing habits. Do people have enough loyalty to PepsiCo brands to place an entirely separate snack order on Snacks.com, as opposed to just adding a few bags of Hot Cheetos to their regular online order?

I suppose, like so many things right now, we’ll have to wait and see. If PepsiCo does see some healthy interest you can bet we’ll see other Big Food brands like Coca-Cola or Nestlé following suit with their own online marketplaces. What better to go with your PepsiCo Snack Pack then a Coca-Cola Soda Pack to wash it all down?

Food Tech News: Plant-based Meat Making International Moves, Plus a New Fermented Sweetener

The world keeps turning, the sourdough starters continue to demand our attention, and food tech news is always popping up. So it goes.

This week’s roundup is heavy on the plant-based protein. We have stories about Cargill’s moves to expand alt-meat in China, a Spanish plant-based meat startup’s new funds, as well as innovations in sugar-free sweeteners and sunscreen for plants. Enjoy!

New Crop Capital invests in plant-based meat startup Heura
Unovis Asset Management announced this week that it had made an investment in plant-based meat startup Heura via its New Crop Capital fund, according to a press release sent to The Spoon. The investor led the convertible note round, and the exact amount of funding was not disclosed. Heura makes plant-based meat analogs, specifically chicken and meatballs, which sell in Europe and Canada. With its new funding, the startup will focus on international expansion.

Cargill expands plant-based meat offerings in China
Starting next month, Cargill will offer its plant-based meat alternatives to consumers in China (h/t Reuters). Called PlantEver, the new line will be available both in brick-and-mortar retail as well as online. This announcement comes just a week after Cargill partnered with several KFC locations in China to sell their plant-based fried chicken for a three-day trial. According to Cargill, the trial was a success and the chicken quickly sold out.

Cultiva gets $2.94 million in funding for plant preservation coating
Las Vegas-based biotech startup Cultiva announced this week it had raised $2.94 million from Advantage Capital (via AgFunder). The company makes a biofilm product, called SureSeal, which coats plants to help regulate their moisture and keep them from drying out or getting burned (sort of like sunscreen). SureSeal is meant to increase produce lifespan and reduce spoilage. It’s already used commercially on several crops. With its new funding, Cultiva will grow its team and develop a new line of produce coatings.

Ingredion unveils new fermented sugar substitute
This week ingredient company Ingredion’s EMEA branch launched Erysta, a new zero-calorie sweetener made from erythritol (h/t FoodIngredientsFirst). Erythritol is made through fermentation and can be found naturally in some fruits and vegetables. The new sweetener is 70 percent as sweet as sugar and apparently has a similar mouthfeel, so companies can use it to help reduce the sugar content of their products.

Ecoinno Raises $6M for Compostable Food Packaging Made of Sugar Cane and Bamboo

Ecoinno, a Hong Kong-based company making sustainable packaging from plant fibers, has raised $6 million in Series A1 funding from Alibaba Hong Kong Entrepreneurs and Alibaba Taiwan Entrepreneurs Fund (h/t South China Morning Post). This brings the startup’s total funding to $8.8 million.

Founded in 2015, Ecoinno uses a patented technology to make a sustainable packaging material out of pulp from bamboo and sugar cane. Called green composite material (GCM), the product is compostable and will decompose in 75 days.

Thus far, GCM has been trialed chiefly in CPG applications like coffee capsules, as well as single-use takeaway food containers. South China Morning Post reports that it’s first customer will be an undisclosed Hong Kong airline… once the coronavirus pandemic passes and flights to and from Hong Kong resume in full. The airline will use Ecoinno’s biodegradable food and drink containers to serve passengers.

Ecoinno will use its new funding to scale up production of GCM and expand R&D for more applications of its biodegradable packaging. It’s also building a fully automated factory in Tai Po with robotic assembly lines.

Since most of us are relying on takeaway and delivery to get our food these days, packaging is definitely top of mind. Even before COVID, fast food chains like Taco Bell and Starbucks had outlined ambitious plans to cut packaging waste and switch to recyclable or compostable options.

But not all compostable packaging is actually, well, compostable. Some contain so-called “forever” chemicals which are harmful to humans and never break down. Sweetgreen and Chipotle have both taken big steps in 2020 to transition to truly compostable containers, though it’s tricky to find biodegradable food packaging that’s strong enough to hold food, especially liquid, without breaking. Ecoinno’s GCM is made of 100 percent plant fibers, so no pesky forever chemicals.

Of course, the GCM hasn’t been put to the test yet. But considering we’ll probably see more to-go orders for a long time yet, even after restaurants reopen dining rooms, now is certainly an opportune time to invest in green packaging innovation.

Perfect Day’s Ice Cream, Made with Animal-Free Dairy, Debuts in SF

Perfect Day, the company which uses fermentation to make animal-free dairy from microbes, announced its first official retail partner today. The startup is working with Smitten Ice Cream in the Bay Area to create a line of ice creams — dubbed Smitten N’Ice Cream — featuring Perfect Day’s fermented protein. Perfect Day provides the flora-based dairy base, while Smitten develops the flavors and churns the pints.

N’Ice Cream is available in four flavors: Brown Sugar Chocolate, Fresh Strawberry, Root Beer Float and Coconut Pecan. Those in the Bay Area can do a socially distanced pick up of Smitten N’Ice Cream pints from Smitten Ice Cream stores for $12 each, or order them for delivery for $13. Consumers on the West Coast can also pre-order a four-pint bundle of N’Ice Cream for delivery. Orders will ship on May 15 and cost $52.00 plus shipping.

You might recall that Perfect Day has already tested its flora-based dairy in ice cream. Last July, the company did a limited-edition sale of 3,000 pints available through its website and sold out.

I was lucky enough to sample Perfect Day’s flora-based ice cream last year and thought it was nearly indistinguishable from the real thing. One thing I was curious about at the time was labeling. What language would Perfect Day use to communicate that its dairy was animal-free but made from microbes, not plants?

At least with the N’Ice Cream partnerships, they’ve decided to add “Perfect Day clean-label base” to the ingredient list of each co-branded. The pints are also labeled “vegan” and “lactose-free.”

One thing has changed from Perfect Day’s launch last year: its price point. Last year’s limited-edition ice cream cost $60 for three pints (plus almost double that for shipping). At $12 a pint, their new price point is much more reasonable, and on par with some of the fancier vegan ice creams on the market. The lower price could be because Perfect Day teamed up with Smitten to actually produce and package the ice cream, instead of doing it all themselves.

The N’Ice Cream launch comes just a few weeks after the FDA officially approved Perfect Day’s flora-based protein as GRAS (Generally Recognized As Safe). When I spoke with Perfect Day co-founder Ryan Pandya after the news broke, he told me that the company had “numerous product launches” coming up with partners “across different product categories and channels.” He also noted that COVID-19 had not dramatically altered any of these timelines.

Add to that Perfect Day’s $200 million in funding, and my guess is that we’ll be seeing flora-based dairy show up in a lot more than just ice cream very soon.

The Spoon Plus Insider Guide to Air Protein

As we push our planet to its production limits and grow short on resources like arable land and fresh water, we’ll need to create sustainable protein sources to feed the planet. Air protein, though still in its early stages of development, has the potential to radically upend the white-hot alternative protein market while reducing strain on our ecosystem. The next few years will be critical to determining if air protein can, in fact, deliver on its promise to make tasty, infinitely scalable protein that’s cost competitive with soy or pea protein and also appeals to consumers. If so, it could be the next generation of protein we’ve been searching for. 

To read this full report, subscribe to Spoon Plus. 

If you are already a Spoon Plus subscriber, you can read this report by  signing in here.

Lunch Meat and Waffle Makers? NPD’s Susan Schwallie on How COVID-19 is Transforming our Dining Habits

The coronavirus pandemic has upended almost every aspect of our life, and eating habits are certainly no exception. What, where, and how we’re making and consuming our food has transformed dramatically in the past eight weeks alone.

At today’s virtual event Changing Food Habits in the Era of COVID-19, Susan Schwallie of market research firm NPD Group dug into the data on how the pandemic is shifting the way that we eat. Some you might be able to guess (more carbs and online grocery), but NPD’s numbers give some surprising insight into where and what we’re eating right now — especially at home. Here are a few of the biggest shifts she’s seen:

More Eating at Home
Unsurprisingly, as restaurant dining rooms around the country shuttered in March and consumers began working from home, people started to eat more at home. Schwallie noted that there was about a 6 percent lift in the number of meals consumers ate at home this April, compared to the same time period last year.

That might not seem like a lot. But according to Schwallie, “these are actually massive numbers.” Consumers already ate about 80 percent of their meals at home, a carryover from the shift away from restaurants after the 2008 recession, so that additional six percent equates to millions of meals.

The Return of the Sandwich
Not only are people eating more at home, what they’re eating is also shifting because of the pandemic. Schwallie noted that consumers are cooking in big batches, relying on leftovers, and buying private label and less expensive brands to make their dollars go further. As she pointed out, these shifts are pretty similar to what happened in the wake of the 2008 Recession — only now, disruptions in the supply chain are causing temporary shortages of products like flour, yeast, and pasta.

The Recession also saw the rise of brown bag lunches — something that’s not exactly relevant now. In fact, Schwallie noted that lunch is the meal experiencing the biggest shift lately, as office workers no longer pick up food to-go from restaurants. “It’s the return of the sandwich,” she said.

In fact, the food with the biggest spike in at-home consumption since the pandemic began? Lunch meat. (The beverage with the biggest spike is — you guessed it — wine.)

Source: Susan Schwallie, NPD Group

The Rise of Niche Appliances (and Carbs)
With more people cooking at home, it’s no surprise that we’re relying more heavily on kitchen appliances. But the type of appliances may be surprising. Schwallie said that in the week ending March 7 — around the time that people were realizing they might be at home a lot over the coming months — there was double-digit growth in sales of niche food and beverage appliances like soda makers, grills, pasta machines, and pizza ovens.

She noted that “carb-related categories” also experienced an uptick in home usage: waffle makers, air fryers, rice cookers, bread makers, etc. One obvious reason is that consumers are turning to comfort food right now. Schwallie also pointed out that as people get into cooking ruts, they might dust off specialized appliances to spice up their meal routine.

Switching to Online and Digital
“COVID has been an accelerator for everything online and digital,” Schwallie stated towards the end of the event. That’s certainly true for the food sector. She noted that third-party grocery delivery experienced a nearly 300 percent increase in sales in April alone.

As we’ve covered pretty extensively here on The Spoon, restaurants are also making rapid pivots to go digital. Schwallie said that online ordering for takeaway orders from restaurants is on the rise, as are ghost kitchens built to fulfill said orders.

Source: Susan Schwallie, NPD Group

What’s Next?
So which of these trends will stick around once shelter in place orders lift and we’re able to return to restaurants? Schwallie named ghost kitchens and online grocery orders as some of the technology that will carry over into the post-COVID world, for sure. Baking bread and using our waffle makers, though? Those trends might not have the same staying power.

—

Next Thursday we’ll be back with a virtual event on The Future of Kitchen Design in a Post-COVID World, with Johnny Grey. Sign up — and check out our schedule of upcoming online events — here.

You can watch today’s event in full below:

Changing Consumer Food Habits in the COVID-19 Era

Vejo Review: The Pod-based Connected Blender Falls Short on Taste and Value

During quarantine, with most of us turning to comfort food and relying on shelf-stable ingredients, it can be hard to eat all your fruits and vegetables. Which is why I was intrigued by Vejo, a blender and pod system that claims to make getting those recommended daily nutrients easier. So I took them up on their offer to try sample their product.

Founded in 2015, Vejo is a connected portable blender. It pairs with the company’s biodegradable pods, which are filled with freeze-dried fruits and vegetables and come in varieties like pre- and post-workout, detox, and sleep enhancement. Just add water, insert a pod, twist on the cap, and the blender will whir up a nutritious drink in 30 seconds.

I got the starter kit, which costs $130 and includes the blender and 8 Vejo drink pods. Additional pods can be purchased a la carte or as a subscription and equal out to roughly $4 per serving. There’s also an app which you can use to reorder pods and set reminders to make your drink, which I declined to download.

The first thing I noticed when I opened up my Vejo box was ‘dang, this is heavy.’ The Vejo blender — which looks like a silicone-coated thermos — was in a padded box, swaddled like an iPad. The pods all came in a separate box, alongside which there was a charger pod, charging cord, and a brush for cleaning. I’m guessing there was so much packaging to make you feel like you’re getting a luxury good — which, considering its high price point, makes some sense. But I felt super wasteful tossing it into my recycling bin later.

All the packaging for the Vejo [Photo: Catherine Lamb]

Ready for some healthy smoothie blends, I opened up the instruction manual to see that… I had to charge the blender for a minimum of two hours. It’s nice that the Vejo came with its own charger, but I hate having yet another piece of hardware to lose. And it was annoying to have to wait two hours to charge something up when I was ready to try it out right then and there.

Finally, two hours later, I decided to give the Vejo a go with a Clean Greens drink. Per the instructions, I filled the blender up to the fill line inside with cold water, peeled the top off the pod, and popped it into the device upside-down. Then I screwed on the top tightly until it began to buzz. Thirty seconds later, after the buzzing stopped, I took out the pod and composted it (the biodegradable pods are a nice touch, despite all the other packaging).

The pod is in — ready to blend. [Photo: Catherine Lamb]

The smoothie was… fine. It definitely tasted healthy, which is to say it wasn’t very delicious — but it did include spinach, cucumber, and sea buckthorn, all of which are good for you. My bigger quarrel is that the finished drink was tiny. The finished product barely took up half of the glass I use for my morning smoothie. And since most of the pods instruct you to fill the blender with water, this drink would definitely not keep me full. I tried three other drinks and, while some of the sweeter ones like Pina Berry tasted better, none left me wanting to make them again.

The price — pods equate out to be about $4 per serving — is certainly cheaper than buying a smoothie out or even using a service like Daily Harvest, whose frozen, pre-portioned smoothie cups run about $7 each. But Daily Harvest’s blends are a lot more robust — and taste a lot better, too. Plus there’s something to be said about eating real fruit, even if it’s frozen, instead of powder mixed with water.

You can also just use a regular old blender (gasp!) and put your own frozen fruit in, which makes a drink that’s both tastier and more customizeable. For customers looking for a blender of the future, may I suggest the cordless, silent appliance from Millo? True, it doesn’t have the pre-mixed pods, but do consumers really want to be locked in, especially to something that doesn’t taste good?

Vejo’s finished Clean Greens drink. [Photo: Catherine Lamb]

Vejo also offers a high-end personalization service called Vejo+ which makes individualized pod blends to best fit a consumers’ biology. The company sends one of its phlebotomists to Vejo+ clients to do a blood draw, which they analyze, along with weight measurements, and formulate pods to help the clients reach their health goals. That fits right into the broader biomarker-based customization trend that’s being built by Genopalate, Viome, Sun Genomics and others.

Vejo+ costs $1,500 for three months, which is way over my price range — and about triple the price of other personalized nutrition services. However, in my opinion it’s much more useful, and unique, than Vejo’s current service.

Interest around Vejo+ aside, I found that regular old Vejo fell short. Considering we’re all trying to eat more vegetables but restrict our trips to the grocery store, I can see Vejo’s appeal. Especially if you’re an elite athlete or need a reliable way to ingest copious amounts of produce and vitamins. But for me, what Vejo offered in pure health just didn’t make up for its poor taste and bulkiness.

I guess I’ll have to get my fruits and vegetables from regular old fruits and vegetables.