Rebellyous Foods, the Seattle-based plant-based meat startup, announced today that it would begin selling its meatless chicken nuggets at Seattle retailers next week.
Since it was founded in 2017, Rebellyous has been selling its plant-based chicken wholesale to spots like corporate cafeterias, universities, and hospitals in the Pacific Northwest and Bay Area. Obviously, most of those were crowded gathering spaces, but are now shut down or severely limited due to social distancing and shelter-in-place orders.
As a result, Rebellyous has pivoted to move into CPG. Last month, as Rebellyous announced its $6 million Series A funding round, the company’s CEO Christie Lagally told me that they were accelerating their retail launch in response to COVID-19.
Next week, Rebellyous nuggets will make their retail debut in the freezer section at Leschi Market and Vegan Haven in Seattle. The nuggets will be sold in one-pound packs with 30 nuggets each and cost $5.99. The package includes instructions to bake, pan fry, or deep fry (it warns you not to microwave them).
Up next, the company will expand to other West Coast retailers and launch new products. Lagally told me last year that they have a plant-based chicken patty in the works. At the same time, Rebellyous is still working towards its overall goal; to improve plant-based meat manufacturing technology to make alternative protein more scalable and affordable.
If you’re in the Seattle area and try out Rebellyous’ nuggets for yourself, drop us a line and let us know what you think!