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Blue Apron Swaps Out CEOs. Founder Salzberg Replaced by CFO Dickerson

by Chris Albrecht
December 1, 2017December 1, 2017Filed under:
  • Delivery & Commerce
  • Future of Grocery
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Blue Apron announced yesterday that its board of directors has replaced Co-Founder Matt Salzberg as President and CEO with Brad Dickerson, the company’s CFO.

Dickinson joined Blue Apron in February of 2016 after spending 11 years at UnderArmor, including time as that company’s CFO. In an interview with Recode, Dickinson said that Salzberg was the “driver” of the decision to switch up CEOs at the company, as Salzberg wanted to focus on longer-term ideas.

Maybe.

But yesterday’s move move caps off what has been a tumultuous year for the prepared meal kit delivery service, which has seen its stock price tumble since going public earlier this year, and layoffs of six percent of its staff last month.

As we’ve written before, the whole prepared meal kit space is experiencing growing pains. Companies are increasingly specializing, and Amazon threatens to upend the whole industry with customizable same-day meal kits.


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